Lively Plastic Surgery · Seo Hyo-wan Analysis Report

Key Insights

Expertise & Leadership

Lively Plastic Surgery operates under a single representative director system led by Board-Certified Plastic Surgeon Seo Hyo-wan. Dr. Seo holds a US Medical License (ECFMG) and has extensive experience from major Gangnam clinics.

Specialized Clinical Areas

The clinic focuses on 'Eye Surgery' and 'Anti-aging (Lifting)'. Core services include 'Run-proof Natural Adhesion' double eyelid surgery and 'Well-aging Eye Surgery' for middle-aged patients.

Safety & Transparency

Lively Plastic Surgery strictly prevents ghost surgery, utilizing a CCTV observation system in the operating room. A board-certified anesthesiologist, Director Kim Yoon-ah, is full-time for anesthesia safety.

Reputation & Experience

The clinic boasts a 9.7/10 rating on Gangnam Unni, with positive feedback on meticulous counseling and natural results. Patient communication is enhanced via the 'Dr. Lively TV' YouTube channel.

Director Profile

Dr. Seo Hyo-wan

Representative Director Seo Hyo-wan is the core asset of Lively Plastic Surgery, driving its medical standards and philosophy. His extensive background and expertise are paramount to the clinic's success.

Education & Certification

Graduated from Catholic University of Korea College of Medicine
Completed plastic surgery residency at Seoul St. Mary's Hospital
Board-certified Plastic Surgeon
US Medical License (ECFMG Certified) - indicating international medical standards

Professional Experience

Former Director at I-Well Plastic Surgery
Former Director at DI Plastic Surgery
Former Director at EZN Plastic Surgery
Accumulated extensive surgical experience in various fields (eye, facial contouring, lifting)

Academic Activities & Media

Life Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS)
Regular Member, Korean Society for Aesthetic Plastic Surgery (KSAPS)
Regular Member, Korean Cleft Palate-Craniofacial Association (KCPCA)
Regular Member, International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS)
Regular Member of Korean Eye Plastic Surgery Research Society, Rhinoplasty Research Society, Anti-aging Plastic Surgery Research Society

Dr. Seo actively engages in continuous research and development. He also communicates with the public through his YouTube channel 'Dr. Lively TV', sharing insights on plastic surgery and wellness.

Hospital Information

Location & Hours

Address: 6th Floor, Mihye Building, 590 Gangnam-daero, Gangnam-gu, Seoul (Near Exit 3, Sinsa Station)

Operating Hours:
Weekdays: 10:00 AM - 7:00 PM
Saturdays: 10:00 AM - 5:00 PM
Closed on Sundays and Public Holidays

The clinic's clean white-tone interior and well-equipped facilities (lobby, consultation rooms, operating rooms, recovery rooms, powder rooms) offer a psychologically stable environment for patients.

Clinical Philosophy & Safety System

Lively Plastic Surgery operates under the slogan "The moment you shine the brightest," aiming to discover the unique beauty of each individual. It emphasizes a 'Single Director Responsibility System' to provide personalized care from consultation to aftercare, avoiding factory-style operations.

Specialization Focus: Concentrates on Eye Surgery and Lifting (Anti-aging) for in-depth expertise.
Patient Safety First: A full-time Board-Certified Anesthesiologist (Director Kim Yoon-ah) ensures anesthesia safety.
Transparency: Actively operates a CCTV observation system in the operating room to prevent ghost surgery and ensure Director Seo performs all procedures personally.
Customized Detail: "Difference in Detail" philosophy means "If 100 patients come, there are 100 surgical methods," providing tailored designs.

Major Procedures

Lively Eye Surgery

Run-proof Natural Adhesion: A proprietary method creating strong, natural double eyelid lines.
Eye Re-operation & High-difficulty Cases: Expertise in correcting failed surgeries (sausage eyes, asymmetry, unraveled eyes).
Canthoplasty & Transconjunctival Fat Repositioning: Combination procedures for comprehensive eye shape improvement and dark circle/bulge correction.

Lively Well-aging Eye Surgery

Targeted at middle-aged patients for aging concerns.

Upper/Lower Blepharoplasty: Addresses sagging eyelids and under-eye fat/wrinkles.
Sub-brow Lift: Natural improvement for severe eyelid sagging without altering the double eyelid line.

Lively Lifting

Endoscopic Forehead Lift: Resolves eye sagging by addressing forehead and eyebrow laxity at its root.
Face Lift & Mini Lift: Comprehensive or partial facial rejuvenation by tightening skin and SMAS layer.

Reputation & Patient Response

Quantitative Ratings

Gangnam Unni: 9.7 / 10 (Approx. 1,068 reviews) - High satisfaction, especially for counseling kindness and natural results.
Sungyesa: 3.8 / 5.0 - Reflects critical perspectives typical of plastic surgery communities, potentially due to high expectations.
Kakao Map: As of Feb 2025, price (2 points) and parking (2 points) had regrets, but expertise (5 points) and kindness (4 points) were highly rated.

Positive Feedback

Meticulous Counseling: Director Seo personally provides detailed consultations, recommending only necessary procedures.
Natural Results: Praised for "not artificial and natural" outcomes, considering individual facial harmony.
Safety Reliability: CCTV observation and a full-time anesthesiologist provide significant psychological stability to patients.
Real-name Surgery: The single director system eliminates concerns about 'ghost surgery'.

Considerations & Concerns

Wait Time: Due to meticulous counseling, waiting times may occur even with appointments.
Cost & Parking: Located in a prime Gangnam area, some find parking inconvenient or costs on the higher side.
Aftercare: Some community feedback expresses anxiety over individual differences in swelling or the recovery process, a general characteristic of plastic surgery.

Digital Presence

Through his YouTube channel 'Dr. Lively TV', Director Seo Hyo-wan actively communicates with the public. The channel features surgery case reviews, discussions on safety measures like CCTV, and broader wellness content, highlighting the clinic's expertise and transparency.

“

Lively Plastic Surgery is a
"High-end private clinic that is faithful to the basics without missing the details."

It is an ideal choice for patients seeking a personalized approach, who are tired of 'factory-style plastic surgery', and prioritize safety and customized detail.

1. Expertise

Director Seo Hyo-wan's solid educational background (Catholic University, US Medical License) and extensive experience instill confidence in surgical outcomes.

2. Specialization

By focusing on eye surgery and anti-aging, the clinic has secured deep expertise. Proprietary techniques like 'Run-proof Natural Adhesion' are key differentiators.

3. Safety

The presence of a resident anesthesiologist and a transparent CCTV observation system underscore the hospital's commitment to patient safety.

While overall satisfaction is high, potential patients are advised to engage in thorough communication during consultation to align expectations, especially given diverse feedback from online communities.