Analysis Report

Floria Clinic

Representative Director Shin Ji-hye In-depth Analysis

Natural Beauty Private Care Custom Design

Key Summary

Location & Scale

Located in Seomyeon, Busan (E-Land PEER 2nd floor), an aesthetic clinic emphasizing private rooms and 1:1 customized solutions.

Leadership

Led by Representative Director Shin Ji-hye, highlighting delicate design and communication unique to female medical staff.

Medical Philosophy

Pursues "healthy and natural beauty" through personalized procedures via visual analysis, rather than excessive correction.

Core Procedures

Thread lifting, laser lifting (InMode, Shurink Universe), design fillers, and body Botox are the core medical subjects.

Representative Director Shin Ji-hye

Profile & Role

Representative Director Shin Ji-hye is the founder and lead medical staff of Floria Clinic. As a female representative director, she highlights delicate aesthetic sense and meticulous procedures as her strengths.

Director Shin performs treatments covering general aesthetic procedures such as fillers, lifting, hair removal, skin care, and Botox.

Expertise & Medical Style

  • **General Practitioner Base:** Classified as a 'Clinic' with 'General Practitioner Care,' indicating specialized clinical experience in various laser devices and petit plastic surgery.
  • **Design-Centric Procedures:** Emphasizes 'design' in filler and lifting procedures, performing 1:1 custom designs considering the patient's face shape, asymmetry, and overall balance.
  • **High Patient Satisfaction:** Director Shin's individual rating on Gangnam Unni is **9.5 points (67 reviews)**, exceeding the hospital's overall rating, reflecting high satisfaction with her direct diagnosis and procedure results.

Floria Clinic Information & Philosophy

Location & Accessibility

Address: 2F, E-Land PEER Seomyeon, 664 Jungang-daero, Busanjin-gu, Busan

Excellent public transport accessibility (8-min walk from Seomyeon Station Exit 2, near Beomnaegol Station Exit 8).

Dedicated parking lot available for car users.

Medical Hours

  • **Weekdays (Mon-Fri):** 10:00 AM ~ 8:00 PM (Evening clinic available)
  • **Saturday:** 10:00 AM ~ 4:00 PM
  • **Lunch Break:** 1:00 PM ~ 2:00 PM
  • **Closed:** Sundays and Public Holidays

Facilities & Environment

The hospital focuses on a 'Private' and 'Personalized' experience with independent consultation and treatment rooms to protect patient privacy and provide psychological stability.

Operational Philosophy

  • The Aesthetics of Naturalness: Pursues "naturalness with details rather than excessive correction," aiming for subtle, 'Kku-An-Kku' style beauty.
  • Visual Communication & Analysis: Emphasizes objective diagnosis and visual communication during consultation, based on thorough facial analysis.
  • Safety & Genuine Product/Quantity Principles: Prioritizes safety, uses verified genuine equipment and correct quantities of drugs, and operates a systematic post-care system.

Major Medical Subjects & Procedure Analysis

Floria Clinic operates under the slogan "Healthy and Natural Beauty," focusing on non-surgical anti-aging and petit plastic surgery.

1. Lifting Center

Systematically approaches lifting procedures, recommending parallel use of laser and thread lifting.

  • Thread Lifting: Customized thread lifting using various threads for natural, detailed results.
  • Laser Lifting: InMode (RF energy for fat removal/elasticity), Shurink Universe (HIFU for tightening), and other premium equipment (Potenza Diamond, Ulthera, Tune Face) for tailored treatments.

2. Petit Plastic Surgery

Focuses on injectables for volume enhancement and muscle reduction.

  • Design Filler: Injected for forehead, lips, front cheekbones, nasolabial folds; aims for "perfectly natural results" considering overall facial harmony.
  • Botox: For wrinkle improvement (Skin Botox) and muscle reduction (square jaw, trapezius, calves), creating smooth body lines.

3. Skin & Body Care

Comprehensive solutions for skin concerns and body management.

  • Pigmentation & Scar Treatment: Mirajet and other latest equipment for melasma, blemishes, freckles, pores, and scars.
  • Body Solution: Contour injections (V-OLET), IV therapy, and hair removal (female doctor procedures emphasized).

Reputation & Market Analysis

Quantitative & Qualitative Evaluation

Ratings & Metrics:

  • **Gangnam Unni:** Average rating of 9.2/10 (476 reviews), earning 'Excellent Hospital by Customer Evaluation' badge.
  • **Sungyesa:** Rating of 4.4/5.0 (13 evaluations), generally positive.

Positive Feedback:

  • Kindness & Meticulousness: Director Shin's consultation attitude and meticulous procedure praised ("reflects needs well," "no excessive recommendations").
  • Effectiveness: Reviews report actual improvements in skin conditions like melasma.
  • Private Environment: Comfort provided by independent treatment spaces.

Considerations & Competitiveness

Considerations & Response:

  • Some dissatisfaction reported regarding asymmetry/sagging after filler procedures.
  • However, the hospital actively responds to complaints through post-care efforts like retouching, indicating a commitment to patient satisfaction.

Competitiveness Analysis:

In the fiercely competitive Seomyeon area, Floria Clinic successfully targets a niche market through 'Private,' 'Female Doctor Treatment,' and 'Custom Design' services. It focuses on procedure quality and patient experience (CX) over price competitiveness, catering to patients seeking an alternative to 'factory-style' clinics.

Conclusion

Comprehensively, Floria Clinic is an aesthetic medical institution in the Seomyeon, Busan area specialized in providing 'natural beauty' and a 'private medical experience' under the leadership of Representative Director Shin Ji-hye.

1. Expertise

Secures expertise with diverse equipment and customized protocols in lifting and petit plastic surgery, despite being a general practitioner clinic.

2. Reliability

High ratings and positive reviews attest to Director Shin's procedural skills and the hospital's stable service level.

3. Differentiation

'Design procedures' tailored to individual facial characteristics and 'complex lifting solutions' are Floria Clinic's strong competitive edge.

Therefore, Floria Clinic is analyzed to be a suitable choice for patients desiring natural anti-aging and appearance improvement, and for those who value meticulous consultation with medical staff.