ES Cheongdam Plastic Surgery · Lee Jun-ho Analysis Report

Executive Summary

Institution Overview

ES Cheongdam Plastic Surgery, opened July 2022 in Cheongdam-dong, Seoul. Advocates 'High-class Trendy Beauty,' emphasizing luxurious facilities and 1:1 personalized medical services.

Representative Director

Board-certified plastic surgeon Lee Jun-ho, Soonchunhyang University. Director at Yuno Plastic Surgery, recognized for eye/nose surgery.

Key Procedures

Focuses on eye surgery (Jenny Cat, natural adhesion), nose surgery (Double Check revision), anti-aging (Ulthera, Thermage), with particular strength in revision surgeries and high-difficulty cases.

Reputation Analysis

High patient ratings (near 5.0/5.0) for specific consultations & design. Conversely, some complaints about consultation environment (cigarette smell) and low employee satisfaction on corporate review sites.

This report analyzes 'ES Cheongdam Plastic Surgery,' located in the symbolic location of Cheongdam-dong within Korea's aesthetic plastic surgery market, and its founder, 'Representative Director Lee Jun-ho,' from various angles. It comprehensively examines the hospital's establishment background, brand philosophy, medical staff expertise, technical characteristics of major procedures, and online/offline reputation.

In-Depth Profile: Representative Director Lee Jun-ho

Education and Board Certification

Education: Graduated from Soonchunhyang University College of Medicine, completed Master's/Ph.D. courses at the same graduate school, and completed plastic surgery residency at Soonchunhyang University Hospital. Board Certified Plastic Surgeon.
Academic Activities: Lifetime member of the Korean Society of Plastic and Reconstructive Surgeons, regular member of the Korean Society for Aesthetic Plastic Surgery, and regular member of the International Confederation of Plastic Surgery Societies (ICOPLAST).
International Experience: Presented at the World Society for Reconstructive Microsurgery in Mumbai, India, in 2015.

Major Career and Experience

Served as Director at Yuno Plastic Surgery: Performed numerous eye and nose surgery cases, well-known among patients who preferred 'Jaryeohan (Natural yet Fancy)' lines.
University Hospital Clinical Professor: Accumulated clinical experience in reconstructive plastic surgery and high-difficulty surgeries while serving as a clinical instructor and adjunct professor at Soonchunhyang University Hospital.

Medical Philosophy and Style

“
Director Lee Jun-ho holds the philosophy of "discovering inherent beauty." He is evaluated as recommending only necessary surgeries rather than excessive suggestions during patient consultations, and accurately grasping the patient's needs to reflect them in the design. The 'Doctor's Note' he writes personally is used as a key means to gain patient trust by transparently disclosing the surgical process.

Institution Overview and Brand Identity

Basic Information and Location

ES Cheongdam Plastic Surgery & Dermatology is located on the 6th floor of the Sami Building, 435 Dosan-daero, Gangnam-gu, Seoul. This area is near Cheongdam-dong Luxury Fashion Street and Apgujeong Rodeo Station, a hub for high-end beauty and fashion industries in Korea.

The hospital was established on July 22, 2022, quickly entering the market based on the representative director's existing career.

Medical Philosophy and Brand Slogan

The hospital puts forward the slogan "Beauty is timeless. At ES Cheongdam, beauty is trendy and beyond." This reflects the will to pursue both timeless beauty and the latest trends simultaneously.

Through the phrase "The Power of Luxury + Beauty," it aims for a premium customer experience (VVIP service) beyond simple medical services.

Facilities and Infrastructure

1:1 Personalized Diagnosis System: Avoids factory-style surgeries and performs diagnoses tailored to individual anatomical characteristics.
State-of-art Equipment: Possesses expensive lifting and skin care equipment such as Ulthera and Thermage, showing strength in non-surgical anti-aging procedures.
Safety System: Equipped with CCTV in operating rooms, emergency response systems, and dedicated recovery rooms to promote patient psychological stability.

Major Medical Fields and Procedures

Eye Surgery

Jenny Cat Blepharoplasty: Presumed to be a procedure that slightly raises the eyeline to create a charming, cat-like eye shape.
All-Kill Eye Revision: A high-difficulty surgery that analyzes the causes of failure in previous surgeries and restores them.
Natural Adhesion Method: A type of buried suture method that minimizes incisions to reduce scarring and speed up recovery, marketed under 'Transfer Pretty'.

Rhinoplasty

Double Check Nose Revision: Minimizes side effects like inflammation or contracture during revision surgery.
Double 3D Philtrum Nose Surgery: Aims to enhance mid-face three-dimensionality and correct protruding mouth by adjusting nose and philtrum angle.
Dr. Lee Rhinoplasty Philosophy: Values the balance of the entire face, designing lines that fit the individual's face shape rather than raising it excessively.

Anti-aging & Lifting

Triple Lift & Forehead Lift: Provides wrinkle improvement and eye correction effects simultaneously through forehead lifting using an endoscope.
High-end Laser Lifting: Operates programs using expensive original equipment such as Ulthera, Thermage, and Tunebody.

Other Specialized Procedures

Face Extinction V Surgery: A petite procedure package combining contour injections, fat dissolving injections, etc.
Stem Cell Therapy: Conducts skin regeneration and anti-aging treatments through DNA Cell Point stem cell injections, etc.

Reputation and Market Response Analysis

Patient and Medical Consumer Evaluation

Positive Feedback

High Ratings: Maintains very high ratings, such as 9.6/10 on Gangnam Unni and 5.0/5.0 on Babitalk.
Quality of Consultation: Many reviews state that Director Lee Jun-ho consults personally and explains very specifically and professionally, with "no excessive recommendations."
Design Satisfaction: Particularly high satisfaction among patients who prefer the 'Jaryeohan' (Natural + Fancy) style in eye surgery, recognizing his trendy design sense.

Negative Feedback and Areas for Improvement

Consultation Environment: Some reviews noted a smell of cigarettes during the director's consultation, a factor that can cause discomfort.
Communication Misunderstandings: Cases where surgery was abandoned due to differences in opinion between patient and doctor.
Wait Times: Mentioned that waiting times may occur due to the nature of a popular hospital.

Internal Staff and Corporate Evaluation

Job Planet Evaluation

Review ratings from former/current employees are very low, in the 1.0~2.0 range.

Major Complaints

Absence of a systematic system, inconsistent instructions from management, and vertical corporate culture were pointed out as disadvantages.
Internal conflict factors such as "The director goes back and forth" and "Power tripping by the counseling manager" were mentioned.
This may be growing pains, but it is a potential risk factor that can affect the quality of medical services in the long run.

Conclusion

ES Cheongdam Plastic Surgery is a medical institution that grew in a short period by combining Representative Director Lee Jun-ho's strong personal branding and the premium location of Cheongdam-dong.

Strong Personal Branding

Director Lee Jun-ho's expertise and accumulated fandom, especially in eye and nose revision surgery.

Premium Location Advantage

Strategic positioning in Cheongdam-dong, a hub for high-end beauty and fashion.

Skilled & Trendy Design

Perceived by patients as providing meticulous consultations and trendy, natural yet fancy designs.

While it is perceived by patients as a "skilled hospital providing trendy designs and meticulous consultations," internally, it shows a double-sidedness as a "growing hospital requiring improvement in organizational systems and communication culture." Therefore, medical consumers should prioritize whether Director Lee Jun-ho's surgical skills and style match their needs, but it is judged important to personally check the hospital's atmosphere and service attitude during consultation.