Key Insights
Responsible 1-Director System
Born:Di Plastic Surgery avoids the "factory-style hospital" model, advocating for a responsible medical system operated by a single representative director.
Specialized Medical Staff
Representative Director Park Jung-il is a plastic surgery specialist who graduated from Chung-Ang University College of Medicine with extensive facial contouring experience.
Core Expertise in Facial Contouring
Facial contouring surgery, branded as 'Filter-free 3D Contour Reduction', is the core subject, emphasizing natural results without artificial editing.
High Patient Trust & Reputation
Maintains high ratings close to 5 out of 5 on major plastic surgery platforms, driven by detailed, honest consultations and avoidance of over-treatment.
Medical Staff Profile: Park Jung-il
Education & Qualifications
- Education: Graduated from Chung-Ang University College of Medicine.
- Qualifications: Plastic Surgery Specialist certified by the Ministry of Health and Welfare (2012).
- Academic Activities: Lifetime Member of the Korean Society of Plastic and Reconstructive Surgeons, Regular Member of the Korean Society for Aesthetic Plastic Surgery, Regular Member of the Korean Cleft Palate-Craniofacial Association.
Career Path & Philosophy
- Former Director: Romian Plastic Surgery
- Former Representative Director: Reon Plastic Surgery
- Current Representative Director: Born:Di Plastic Surgery
"His medical philosophy centers on 'Honesty' and 'Safety', avoiding over-treatment and providing detailed consultations based on anatomical grounds, adhering to a one-person dedicated system."
Hospital Overview & Infrastructure
Basic Information & Location
Born:Di Plastic Surgery is strategically located on the 8th floor of Dongil Building, 429 Gangnam-daero, Seocho-gu, Seoul. This area, between Gangnam Station and Sinnonhyun Station, is a prime commercial district and a hub for plastic surgery in Korea.
Operating hours are 10:00 AM to 7:00 PM on weekdays and until 4:00 PM on Saturdays, closed on Sundays and public holidays.
Clinic Philosophy & Facilities
Born:Di Plastic Surgery operates as a Private Boutique Clinic, emphasizing a personalized approach over a large-scale "factory-style" model. A single specialist manages all aspects from consultation to post-operative care, ensuring no "Shadow Doctors".
- Safety Facilities: Equipped with university-hospital-level safety equipment including operating room CCTVs and an observation system to address patient concerns regarding ghost surgeries.
- Diagnostic Equipment: Possesses precision diagnostic tools like 3D CT, crucial for detailed surgical planning, accurately identifying nerve lines, and bone thickness for facial contouring.
- Core Values: 'Naturalism' and 'Safety' are prioritized in all medical practices.
Major Medical Subjects & Procedure Characteristics
Facial Contouring
Branded as 'Filter-free 3D Contour Reduction', this is Director Park Jung-il's main expertise.
- 3D Zygoma (Cheekbone) Reduction: Focuses on fracturing and rotating bone for effective volume reduction in front and 45-degree side, with firm fixation to prevent sagging.
- Square Jaw Surgery (Long Curve Resection): Creates a natural, smooth line from below the ear to the chin tip, avoiding secondary angles. Cortical osteotomy maximizes frontal effect.
- Sleep Anesthesia Contouring: Offers specific contouring surgeries (e.g., Quick Zygoma, Behind-the-Ear Square Jaw) under sleep anesthesia for patients preferring to avoid general anesthesia.
Eye Surgery
Prioritizes naturalness, as implied by 'Nature Double Eyelid'.
- Natural Adhesion Method: A non-incisional double eyelid surgery method for minimal scarring and lower probability of unraveling.
- Canthoplasty (Slit Surgery): Aims for natural horizontal eye length extension, minimizing side effects like scarring or mucosal exposure from excessive procedures.
Other Procedures
- Rhinoplasty: Harmonious improvement of the nose bridge and tip, including handling revision cases.
- Lifting/Anti-aging Surgery: Concurrent lifting procedures and fat grafting to prevent or improve sagging that may occur after contouring surgery.
Market Reputation and Patient Experience Analysis
Quantitative & Positive Factors
Quantitative Evaluation:
- Gangnam Unni: 9.6/10 based on 1,801 reviews, indicating very high satisfaction.
- Babitalk: 4.6/5.0 based on 1,591 reviews.
- Sungyesa: 4.2/5.0, a decent score considering the critical nature of plastic surgery communities.
Positive Factors (Patient Review Keywords):
- "Quality of Consultation": Director's consultations are praised for being specific, professional, and honest, building trust by recommending only necessary surgeries.
- "Naturalness": Highly regarded by patients seeking natural results that complement their original face shape, avoiding an "operated" look.
- "Safety": High trust in the one-person director system and satisfaction with comprehensive post-operative care, including swelling management.
Considerations & Platform Issues
Considerations:
- "Waiting Time": Due to the meticulous nature of consultations and the single-director system, patients may experience longer waiting times even with reservations.
- "Conservative Approach": The clinic is seen as more suitable for patients desiring safe and natural changes rather than dramatic transformations.
Issues Within Platforms:
While general industry issues regarding review authenticity (e.g., discounts for reviews) exist on apps, Born:Di Plastic Surgery consistently receives positive evaluations for "no excessive recommendations" and "kind director" even in critical communities like Sungyesa, suggesting a reputation built on genuine skill and patient satisfaction rather than marketing tactics.
Comprehensive Analysis and Conclusion
This investigation concludes that Born:Di Plastic Surgery and Representative Director Park Jung-il prioritize 'medicine faithful to the basics' over flashy marketing. It is a hospital particularly suitable for patients considering facial contouring surgery who feel anxious about the systems of large factory-style hospitals or who prioritize natural and safe results.
Director Park Jung-il's extensive career in facial contouring surgery, spanning from his time at Romian and Reon Plastic Surgery to Born:Di, supports the clinic's technical reliability. Consistent positive evaluations across major communities indicate that the hospital's operating philosophy is effectively implemented in actual medical practice.
Core Values:
Final Suggestion: Born:Di Plastic Surgery can be a strong option for patients seeking 'safety' and 'naturalness' in facial contouring and eye surgery. However, due to the nature of the one-person director system, it is recommended to schedule consultations and surgeries with ample time.