In-depth Analysis Report
Chief Director Ahn Sung-bong
Ahn Plastic Surgery Clinic is a primary medical institution located near Apgujeong Station, Seoul. It is a one-man hospital operated by Chief Director Ahn Sung-bong, emphasizing a system where the chief director is responsible for everything from consultation to surgery and post-operative care.
Major medical subjects are **Rhinoplasty** and **Revision Rhinoplasty**, along with eye plastic surgery and anti-aging (Botox, fillers). It is known for pursuing functional rhinoplasty and natural lines.
Director Ahn Sung-bong is a plastic surgery specialist who graduated from Chung-Ang University College of Medicine and possesses over 26 years of clinical experience. He served as the director of Ye Plastic Surgery and co-director of Noble Plastic Surgery.
On 'Gangnam Unni', it records a high rating of 9.8 (out of 10), but on 'Sungyesa', a more critical community, it shows a rating of 3.6 (out of 5). Patients highly value the director's 'conscientious consultation (dissuading unnecessary surgery)', while there are some points regarding waiting times or the aging of facilities.
Ahn Plastic Surgery Clinic is located on the 9th floor of Building B, Far East Building (Far East Sports Building), 152 Apgujeong-ro, Gangnam-gu, Seoul.
Geographically, it is located about 200m from Exit 5 of Apgujeong Station on Seoul Subway Line 3, making public transport accessibility excellent.
Note: Some platform information marks Saturday 10:00~15:00 consultation, so verification is needed before visiting. Saturday closure can be a limiting factor for office workers.
The interior of the hospital is equipped with consultation rooms, operating rooms, recovery rooms, etc., and possesses equipment for precise diagnosis such as 3D-CT.
According to patient reviews, it gives off a somewhat "antique" or classic atmosphere rather than a modern, flashy interior, showing a tendency to focus on the essence of medical treatment rather than modernization of facilities.
Director Ahn Sung-bong's medical philosophy is summarized as 'avoiding overtreatment' and 'responsible treatment'.
Ahn Plastic Surgery Clinic places the greatest importance on **Rhinoplasty**. Director Ahn Sung-bong emphasizes expertise in nose surgery through various channels.
In addition to rhinoplasty, the clinic offers a range of other procedures:
The clinic also covers diagnosis and correction for facial asymmetry as YouTube content to help patients understand.
| Platform | Rating | Reviews | Characteristics |
|---|---|---|---|
| Gangnam Unni | 9.8 / 10 | 1,138 | Scores tend to be leveled up due to many event participation and verification reviews. Satisfaction with kindness and results appears very high. |
| Sungyesa | 3.6 / 5 | 341 | Due to the nature of plastic surgery communities, critical and honest reviews are dominant. There are more consultation reviews (243) than surgery reviews (98), reflecting a tendency where likes and dislikes are divided. |
| Modoodoc | 4.5 / 5 | 32 | Reliability is high due to receipt-verification-based reviews, and overall positive evaluations are dominant. |
Director Ahn Sung-bong communicates with patients by operating the YouTube channel **'Dr. Ahn Sung-bong'**.
Major content consists of informative videos such as criteria for selecting rhinoplasty materials (septum, silicone, etc.), causes of facial asymmetry, and how to distinguish plastic surgery specialists. This is interpreted as part of a marketing strategy to build trust by providing professional information to patients.
Ahn Plastic Surgery Clinic is analyzed as a 'technology-centric' hospital relying on the long career and technical know-how of Chief Director Ahn Sung-bong rather than flashy marketing or large-scale facilities.
It targets a niche market with the keywords 'trust' and 'honesty' in the Gangnam plastic surgery market, which contributes to forming a unique positive reputation as a "hospital that dissuades surgery" even in critical communities like Sungyesa.