EU Oral & Maxillofacial Surgery · Kim Jong-yoon Analysis Report

Key Summary

Specialty-Focused Hospital

EU Oral & Maxillofacial Surgery is a specialized clinic for facial bone surgeries, focusing on double jaw and facial contouring.

Expert Medical Staff

Led by Chief Director Kim Jong-yoon (Yonsei, Gangnam Severance, ID Hospital) and Chief Director Shin Hee-jin (Catholic, ID Hospital), operating under a two-director system.

Patient Safety System

Prioritizes safety with real-name surgery, operating room CCTVs, and resident anesthesiologists.

Honest & Transparent

Known for avoiding overtreatment and actively communicating with patients through channels like 'EUTUBE'.

Medical Staff Profile

Chief Director Kim Jong-yoon

Education & Qualifications:

Master's degree, Graduate School of Dentistry, Yonsei University
Certified Specialist in Oral and Maxillofacial Surgery

Major Career:

Completed residency in Oral and Maxillofacial Surgery at Gangnam Severance Hospital, Yonsei University College of Dentistry
Former Director at ID Hospital (Extensive experience in double jaw and contouring surgeries)
Regular member of the Korean Association of Oral and Maxillofacial Surgeons and the Korean Association of Maxillofacial Plastic and Reconstructive Surgeons

Specialty & Style:

Mainly performs double jaw and facial contouring surgery. Known for precise analysis, witty and friendly communication, yet firm on medical opinions. Actively involved in post-operative care.

Chief Director Shin Hee-jin

Education & Qualifications:

Completed residency in Oral and Maxillofacial Surgery at Seoul St. Mary's Hospital, The Catholic University of Korea
Certified Specialist in Oral and Maxillofacial Surgery

Major Career:

Former Director of Double Jaw/Contouring Center at ID Hospital
Former Director at Face Line Plastic Surgery
Opened the clinic based on extensive experience in large hospitals.

Specialty & Style:

Shows strength in asymmetry correction, lantern jaw, and protruding mouth surgeries. Provides meticulous and systematic consultations, with a "Tsundere" style (cold on the outside, warm on the inside).

Cooperative System

Resident Anesthesiology Specialist:

An anesthesiology specialist resides in the hospital to monitor the entire surgical process, guaranteeing safety for general anesthesia surgeries.

Orthodontics Collaboration:

An in-house orthodontics department allows integrated management of surgical plans and orthodontic treatment, enhancing occlusal stability and patient convenience.

Hospital Information & Philosophy

Hospital Information & Location

EU Oral & Maxillofacial Surgery is located on the 2nd floor of Rex Tower, 108 Dosan-daero, Gangnam-gu, Seoul (near Sinsa Station).

The hospital name 'EU' symbolizes expertise in facial bone surgery. It is registered as a medical institution attracting foreign patients and actively draws overseas patients.

Founded by oral and maxillofacial surgery specialists, it opened to strengthen expertise in facial bone surgery. The hospital aims for both functional recovery and aesthetic improvement.

Clinical Philosophy: Safety & Honesty

Daily Surgery Quota System:

Limits the number of surgeries performed per day to maintain the medical staff's best condition, differentiating it from factory-style clinics and improving surgical perfection and safety.
Avoidance of Overtreatment:

Known for not recommending surgery if the effect is minimal or unnecessary, providing straightforward yet realistic advice to patients, preventing unrealistic expectations.

Operational System & Safety

Safety-First System:

CCTV installed in operating rooms to prevent ghost surgeries and ensure transparency.
University-hospital-level sterile air shower system to minimize infection risks.
Equipped with resident anesthesiologists and emergency response equipment (defibrillators, etc.).

Digital Diagnostic System:

Utilizes 3D-CT and Morpheus equipment to predict changes in bone and soft tissues, reducing surgical errors and visualizing results.
Medical staff continuously researches digital technology for surgical accuracy, publishing papers on its utilization.

Major Medical Procedures

Orthognathic Surgery (Double Jaw Surgery)

Corrects the position and shape of the maxilla and mandible simultaneously, resolving functional and aesthetic problems like lantern jaw, facial asymmetry, long face, and protruding mouth.

Utilizes 3D CT and Morpheus 3D simulation for precise surgical plans.
Cost: Roughly 9.9 million KRW to 20 million KRW, varying by revision, orthodontics, or event pricing.

Facial Contouring Surgery

Includes cheekbone reduction, square jaw surgery, and chin tip surgery (V-line surgery). Aims to smooth out uneven facial lines, reduce face size, and improve overall image.

Performed considering skin thickness, elasticity, and bone shape; unnecessary surgeries are prevented if effect is minimal.
Cost: For a set of 3 (cheekbone + square jaw + chin tip), approximately 3 million KRW (event price) to 12 million KRW.

Other Procedures

Anterior Segmental Osteotomy (ASO):

Corrects mouth profile by pushing the gum bone backward.

Revision Surgery:

High-difficulty surgery to resolve dissatisfaction or side effects from previous procedures.

Dental Orthodontics:

Provides orthodontic treatment integrated with surgical plans.

Reputation & Patient Review Analysis

Positive Evaluations

Satisfaction with Surgical Results: Numerous reviews praise functional (chewing, pronunciation) and aesthetic improvements.
No Overtreatment: Highly trusted for frank consultations, dissuading unnecessary surgeries or recommending simpler options.
Post-operative Care: Directors personally visit recovery rooms, and swelling management is provided.
Kindness: Nurses and staff are generally seen as kind, with particular praise for the orthodontics director.

Negative/Needs Improvement

Consultation Time & Depth: Some patients feel director's consultation is short or not detailed enough given the fee.
Waiting Time: As a popular hospital, waiting times can be long, leading to opinions that staff seem busy.
Cost: Perceived as cheaper than university hospitals but more expensive than general low-cost clinics, though expertise and safety are seen as justifying factors.

Overseas Patient Reputation

Among foreign patients (especially from English-speaking countries, Thailand), it's known as "EU Dental," with positive reviews for its specialized oral and maxillofacial surgery and natural results.

Services like English interpretation are provided to increase accessibility for international visitors.

Marketing and Communication Strategy

YouTube Channel 'EUTUBE':

Actively used for surgical information, patient vlogs, Q&A with directors, and operating room reveals. Contributes to relieving fears and building approachable characters for the directors.

Emphasis on Transparency:

Content frankly discusses surgical and recovery processes, including potential side effects, strengthening its brand as a 'trustworthy hospital' and addressing information asymmetry in the industry.

Conclusion

EU Oral & Maxillofacial Surgery and Chief Director Kim Jong-yoon are solidifying their position in Korean oral and maxillofacial surgery based on "expertise faithful to the basics" and a "patient-centered safety system."

Strengths

High proficiency of medical staff composed of oral and maxillofacial surgery specialists.
Transparent operation without ghost surgery.
Honest consultation excluding overtreatment.
Systematic cooperative system (anesthesiology, orthodontics).

Considerations

Consultation style preference (key points vs. detailed explanation) may vary individually.
Cost and waiting time are factors patients should consider.

Comprehensively, EU Oral & Maxillofacial Surgery is evaluated as one of the safe and trustworthy options for patients considering high-difficulty surgeries such as double jaw surgery or facial contouring surgery. It is particularly suitable for patients who prioritize functional recovery as well as aesthetic improvement.

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Expertise Faithful to Basics

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Patient-Centered Safety

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Honest & Transparent Communication