Key Insights
Clinic Identity
Hani Plastic Surgery, located in Gangnam, specializes in ocular and nasal surgeries, focusing on personalized patient care.
Leadership & Expertise
Led by board-certified Dr. Choi Jung-hoon, with extensive experience from renowned institutions like Wonjin and DA Plastic Surgery.
Signature Procedure
Widely recognized for "Circle Canthoplasty," a proprietary technique designed to create a soft, "puppy-like" eye shape.
Safety & Ethics
Emphasizes a "one-doctor system" (Dr. Choi performs all surgeries) and maintains transparent operating rooms with CCTV for patient safety.
Medical Leadership: Dr. Choi Jung-hoon
Academic Background and Training
- Board Certified Plastic Surgeon (Republic of Korea)
- Former Clinical Adjunct Professor at Inje University Sanggye Paik Hospital
- Fellowship/training at the University of Texas MD Anderson Cancer Center (Houston, TX), specializing in facial esthetic units and reconstruction
Professional Career and Evolution
- Former Director at Wonjin Plastic Surgery (one of Asia's largest)
- Former Director at DA Plastic Surgery (top-tier facility in Gangnam)
- Founder and Representative Director of Hani Plastic Surgery, transitioning to a personalized care model.
Academic Contributions and Memberships
- Member of the Korean Society of Plastic and Reconstructive Surgeons (KSPRS)
- Member of the Korean Society for Aesthetic Plastic Surgery (KSAPS)
- Member of the Korean Association of Clinical Plastic Surgeons
- Member of the International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS)
- Published research in the *Archives of Plastic Surgery*
Institutional Overview: Hani Plastic Surgery
Location and Infrastructure
Hani Plastic Surgery is located on the 9th floor of the Giordano Building (Hyobong Building), at 1, Gangnam-daero 65-gil, Seocho-gu, Seoul. It is conveniently accessible via Gangnam Station (Exit 10) and Sinnonhyeon Station, placing it in Korea's medical beauty district.
The facility offers a boutique medical experience with specialized consultation rooms, operating theaters equipped for local and sedation anesthesia, and dedicated recovery areas.
Operating Hours:
- Weekdays: 10:00 AM – 7:00 PM
- Saturdays: 10:00 AM – 4:00 PM
- Sundays/Holidays: Closed
Operational Philosophy
The core philosophy of Hani Plastic Surgery is "Focus on Beautiful Eyes," positioning itself as a specialist center. It moves away from the "factory" model towards a "representative director responsibility system," where Dr. Choi Jung-hoon personally performs all surgeries.
The clinic emphasizes "Safe Surgery and Post-operative Care," highlighting its strict adherence to safety protocols and the head surgeon's direct involvement in every procedure, ensuring accountability and patient trust.
Clinical Specialization & Major Procedures
Eye Surgery Focus
Circle Canthoplasty (Signature Procedure)
A proprietary technique addressing "stuffy" or short eyes, aiming to create a round, soft, "puppy-like" eye shape by combining Lateral and Lower Canthoplasty. It differentiates itself by minimizing a fierce or unnatural look.
Natural Adhesion Double Eyelid Surgery
A non-incisional or minimally invasive method using small holes to create natural double eyelids, resulting in reduced scarring, faster recovery, and a lower risk of the "sausage eye" effect. Dr. Choi is known for designing trendy "Semi-Out" lines.
Revision Eye Surgery
A significant portion of the clinic's practice, focusing on correcting failed surgeries such as "sausage eyes," asymmetry, loosening lines, and scar revision. Dr. Choi advocates for a conservative, patient-centric approach.
Other Procedures
Rhinoplasty
The clinic performs 3D Rhinoplasty, tailored to individual facial balance, addressing common concerns like low bridges, bulbous tips, and short noses to achieve harmonious results.
Anti-Aging & Lifting
Procedures such as the "Double Ulthera" and various thread lifts are offered to address signs of aging, particularly for middle-aged patients seeking facial rejuvenation.
Market Reputation and Patient Sentiment
Positive Themes
- Aesthetic Sensibility: Dr. Choi is highly praised for his "aesthetic eye" and ability to design personalized results that suit individual facial features, rather than a generic approach.
- Communication Style: Patients appreciate Dr. Choi's confident and direct communication, clearly outlining possibilities and limitations, which fosters trust.
- Post-Operative Care: The clinic provides thorough follow-up care, including deswelling injections and laser treatments, crucial for optimal recovery.
- Quantitative Metrics: High ratings on major platforms like Gangnam Unni (9.5/10) and a respectable score on Sungyesa (4.0/5.0).
Considerations
- Waiting Times: Due to the clinic's popularity and the one-doctor system, patients may experience longer waiting times for consultations and surgeries.
- Cost: Pricing can be on the higher side compared to larger "factory" clinics, though this is often justified by the personalized care and direct surgeon involvement.
- Directness: While many appreciate his clear communication, a minority of patients might prefer a more overtly empathetic approach.
- Recovery Variations: As with any surgical procedure, occasional reports of asymmetry or prolonged swelling exist, which are typically addressed during follow-up.
Safety Protocols and International Tourism
Safety Measures
- One-Doctor System: Dr. Choi Jung-hoon personally performs all surgeries, directly countering the "ghost surgery" concern.
- CCTV Installation: Operating rooms are equipped with CCTV, enhancing transparency and patient trust.
- Anesthesia Safety: Real-time monitoring during sedation ensures high safety standards.
International Medical Tourism
- Actively targets markets in Japan, Southeast Asia (Thailand), and English-speaking regions.
- Offers online consultations (KakaoTalk) and emphasizes "One-Day" procedures and efficient deswelling management for international patients.
Conclusion: A Specialized Boutique Clinic
Hani Plastic Surgery distinguishes itself as a specialized boutique clinic in the Korean aesthetic market. Its intense focus on eye surgery, particularly with the unique branding of "Circle Canthoplasty," sets it apart from larger generalist institutions.
Dr. Choi Jung-hoon combines the technical prowess gained from high-volume experience at major hospitals (Wonjin and DA) with a practice model that prioritizes surgeon accountability and personalized care. The clinic's commitment to safety, evidenced by CCTV installation and a strict one-doctor policy, directly addresses contemporary patient anxieties.
For individuals seeking advanced ocular aesthetics, especially popular trendy styles like the "Semi-Out" line or "Circle" eye shape, Hani Plastic Surgery stands out as a reputable option. While its premium, single-doctor approach may entail higher costs and longer wait times, it is often seen as a worthwhile investment for tailored, reliable results.