EU Oral & Maxillofacial Surgery · Shin Hee-jin Analysis Report

Key Highlights

Specialty-Focused Hospital

EU Oral & Maxillofacial Surgery specializes in facial bone surgeries like double jaw surgery and facial contouring, performed by oral and maxillofacial surgeons, simultaneously pursuing functional improvement and aesthetic effects.

Experienced Director Shin Hee-jin

Dr. Shin Hee-jin is a former resident of Catholic University of Korea Seoul St. Mary's Hospital and has accumulated extensive clinical experience serving as a director at large-scale plastic surgery clinics (ID Hospital, Faceline).

Robust Safety & Reliability

Safety and trust are secured through a real-name system without substitute surgeries (shadow doctors), the permanent presence of an anesthesiologist, and the installation of CCTVs in operating rooms.

Comprehensive Post-Op Care

The perfection of pre- and post-operative dental orthodontics is enhanced through a cooperative system, and systematic post-operative management programs such as swelling management and 24-hour recovery room operation are provided.

Director Shin Hee-jin Profile

Education & Major Career

**Specialist Qualification:** Completed residency and obtained specialist qualification at the Department of Oral and Maxillofacial Surgery, Catholic University of Korea Seoul St. Mary's Hospital.
**Major Career:** Served as the Director of the Double Jaw/Contouring Center at "ID Hospital," and as a Director at "Faceline Plastic Surgery."
**Academic Activities:** Active as a regular member and specialist in major societies such as the Korean Association of Oral and Maxillofacial Surgeons.

Philosophy & Consultation Style

Synthesizing patient reviews and interviews, Director Shin Hee-jin's style can be summarized as **"Honest (Fact-based)"** and **"Tsundere."**

**Objective Diagnosis:** Known for dissuading patients from surgery if the benefits obtained are minimal or if it is unnecessary, rather than unconditionally recommending surgery.
**Communication Style:** Through channels like YouTube's 'EUTUBE', he shows a somewhat chic but sincere demeanor, earning nicknames such as "Fact Bomber" or "Tsundere."
**Surgical Performance:** The representative director takes full charge from consultation to surgery and progress checks, strictly implementing post-operative recovery room visits to dispel suspicions of substitute surgery (shadow doctors).

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EU operates under a dual representative director system with Dr. Shin Hee-jin and Dr. Kim Jong-yun, strengthening the hospital's professionalism through cooperation and cross-verification.

Hospital Overview & Safety Systems

General Information

**Location:** EU Oral & Maxillofacial Surgery is a medical institution specializing in facial bone surgery located on Dosan-daero in Gangnam-gu, Seoul (near Sinsa Station and Nonhyeon Station).
**Philosophy:** The name "EU" implies the meaning of specializing in the Face and Jaw, as well as a patient-centered philosophy.
**Certifications:** The hospital has obtained certification from the Ministry of Health and Welfare and has been designated as a medical tourism cooperation institution in Gangnam-gu.

It is a notable case where medical staff from large hospitals have become independent to open their own practice, attempting to combine the systems of large hospitals with the meticulous care of private clinics.

Infrastructure & Safety

**Operating Room Safety & Monitoring:** CCTVs are installed in the operating room to emphasize transparency and relieve anxiety about substitute surgeries. A resident anesthesiology specialist manages the entire process for immediate response in emergencies.
**Emergency System:** Equipped with university-hospital-grade emergency equipment such as Uninterruptible Power Supply (UPS) and defibrillators.
**3D Precision Diagnosis:** Using 3D-CT and digital simulation equipment, the location of nerve lines, bone thickness and density, and the degree of asymmetry are precisely analyzed.
**Orthodontic Cooperation:** Enhances the perfection of pre- and post-operative orthodontic treatment through cooperation with an in-house orthodontics department or external specialized clinics.

Major Procedures & Surgical Methodologies

Double Jaw Surgery (Orthognathic Surgery)

Aims for both functional malocclusion correction (lantern jaw, short chin, asymmetry) and aesthetic improvement.
**SSRO vs IVRO:** Surgical methods are appropriately selected or mixed depending on the patient's nerve location and temporomandibular joint condition.
**No Transfusion/Minimal Bleeding Goal:** Through precise dissection, bleeding is minimized, with the goal of proceeding without autologous transfusion or blood transfusion in most cases.

Facial Contouring Surgery

**Contouring 3 Types:** Includes zygoma reduction, mandible reduction (square jaw), and chin surgery.
There is a tendency to pursue "natural lines" considering the overall proportion and harmony of the face rather than excessive resection.
**Cortical Bone Resection:** Sometimes performed in parallel to reduce bone thickness and maximize the frontal effect.

Revision Surgery & Reconstruction

The clinic operates a revision surgery clinic for patients experiencing failure, dissatisfaction, or functional side effects from previous surgeries.
Through 3D analysis, the causes of failure are identified, and issues such as non-union of bones or recurrence of asymmetry are corrected.

Reputation Analysis & Patient Reviews

This analysis synthesizes reviews from major plastic surgery communities such as Sungyesa, Gangnam Unni, and Babitalk, as well as Google Reviews and the hospital's website.

Positive Evaluation (Pros)

**Professionalism & Results:** Evaluations such as "Since it's oral surgery, they seem to look at bones more professionally" are dominant. Many reviews note natural lines and distinct functional improvements.
**Reliable Consultation:** High trust gained from not recommending unnecessary surgery and clearly explaining limitations and potential side effects.
**Post-operative Care:** Systematic post-operative care, including direct director visits to recovery rooms and swelling laser management.
**Hygiene & Facilities:** High satisfaction with the clean and pleasant hospital facilities and single inpatient rooms.

Negative / Realistic Evaluation (Cons & Realities)

**Pain during Recovery:** Numerous painful reviews about breathing difficulties, throat pain, and nasal congestion immediately after surgery, a characteristic of double jaw surgery.
**Cost:** Perceived as somewhat high; it is not a low-price event hospital (e.g., Double jaw + Contouring 3 types around 15-16 million KRW).
**Waiting Time & Reservation:** As a popular hospital, consultation and surgery reservation waiting times can be long.
**Staff Friendliness Variance:** While trust in medical staff is high, some opinions suggest certain desk staff or members are business-like or less friendly.

Characteristic Reviews (Case Studies)

Case 1 (Double Jaw + Contouring 3 Types):

"A patient who received surgery from Dr. Shin Hee-jin 2 years ago mentioned being satisfied without side effects and was convinced there was no substitute surgery through the director's post-op comment that the bone was hard and difficult to cut."

Case 2 (Functional Improvement):

"A patient suffering from malocclusion and temporomandibular joint sounds reported that functional discomfort disappeared 8 months after surgery, and self-esteem increased due to aesthetic satisfaction."

Conclusion & Suggestions

**EU Oral & Maxillofacial Surgery** and **Representative Director Shin Hee-jin** are establishing themselves as a specialized hospital adhering to **'Safety'** and **'Principles'** in the field of facial bone surgery in Korea.

1. Professionalism

The combination of deep anatomical knowledge as an oral and maxillofacial surgery specialist and aesthetic sense from large plastic surgery clinics makes it suitable for patients seeking to achieve both functional and aesthetic goals.

2. Reliability

Principles such as real-name surgery without shadow doctors, CCTV disclosure, and avoidance of overtreatment act as strong trust factors for patients.

3. Considerations

Since they deal with high-difficulty surgeries, patients should be fully aware that the cost is not cheap and the recovery process after surgery can be very difficult. Also, due to the nature of a popular hospital, it is advisable to approach with leeway regarding reservations and waiting times.

Comprehensively, EU is analyzed as the most suitable choice for patients who prioritize "safe and natural results, and functional recovery over dramatic changes."