Analysis Report

Rest Clinic

Hong Min-pyo 대표원장 심층 분석

청담동 프리미엄 안티에이징 전문 초개인화 시술

주요 개요

Institution

Rest Clinic (레스트의원) is a premium aesthetic medical facility in Cheongdam-dong, Seoul, envisioned as a "resting space."

Leadership

Led by Representative Director Hong Min-pyo, with US education and extensive experience in high-end lifting procedures.

Specialization

Specializes in anti-aging and contouring, utilizing top-tier lifting equipment such as Ulthera, Thermage, Titanium, and customized skin boosters.

Philosophy

The core philosophy "Rest Insight" offers a 1:1 hyper-customized diagnostic approach, restoring natural beauty through scientific analysis and artistic sensibility.

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원장 프로필: Hong Min-pyo

Academic Background

  • Woodside Priory Preparatory School, Palo Alto, CA, USA
  • Boston College, Boston, MA, USA
  • CHA University School of Medicine (Medical Law/Graduate School of Medicine)

Professional Career

  • Director, Muse Clinic (Gangnam Main Branch)
  • Head Director (Chief Director), Amred Clinic (Premium Lifting Center)

Professional Affiliations

  • Member, Korean Academy of Aesthetic Surgery (KAAS)
  • Member, Korean Academy of Melasma and Laser
  • Member, Korean Society of Hair Restoration Surgery
  • Member, Korean Academy of Anti-Aging Medicine
  • Member, International GAIN Forum (Galderma Aesthetic Injector Network)

Clinical Philosophy

Dr. Hong's approach is characterized by "delicate hand skills and sharp observation."

  • 1:1 Responsibility Care: Overseeing the entire process from diagnosis to procedure.
  • Naturalism: Avoiding over-treatment and focusing on upgrading the patient's unique beauty naturally.
  • Detail-Oriented: Personally involved in the clinic's interior design, reflecting a perfectionist personality.

병원 정보

Brand Philosophy & Identity

Rest Clinic defines itself as a group that "conducts rest," harmonizing technical medical proficiency with a relaxing atmosphere, termed the "Rest Moment."

  • Spatial Design: Interior designed to be "warm, cozy, and hip," utilizing specific lighting, furniture, and tactile materials to lower patient anxiety.
  • Core Mission: Beyond superficial treatment, aiming to "heal the mind" and restore "natural beauty."

Location & Accessibility

Strategically situated in the heart of Seoul's luxury district:

  • Address: 3rd & 4th Floors, 12 Seolleung-ro 158-gil, Gangnam-gu, Seoul (Cheongdam-dong 88-20)
  • Accessibility: Approximately 3 minutes by foot from Apgujeong Rodeo Station (Suin-Bundang Line), Exit 4.
  • Convenience: Valet parking services available (across from Jungsik Dang).

Operational Structure

Designed for accessibility and intensive care:

  • Weekday Hours: 10:00 AM – 7:00 PM (Mon, Wed, Thu, Fri).
  • Night Clinics: Tuesdays designated for late-night treatments until 9:00 PM.
  • Weekend Hours: Saturdays operate from 10:00 AM to 5:00 PM (no lunch break).
  • Reservation System: Emphasizes a 1:1 responsibility care system, necessitating prior reservations.

주요 시술

Rest Clinic positions itself as a "Lifting & Anti-Aging" specialist, equipped with a comprehensive array of high-end medical devices for multi-modal treatments.

Diagnostic System: REST Insight

  • Meta-View Analysis: Utilizes 3D skin analysis tools for scientific assessment of skin depth, pigment distribution, and aging status.
  • Curated Consultation: Medical staff analyze data to propose a personalized treatment plan.

Lifting & Tightening (Signature Procedures)

A "Full Line-up" of premium lifting devices for all skin layers.

  • Titanium Lifting (Soprano Titanium)
  • Ulthera (Ultherapy)
  • Thermage FLX
  • Onda Lifting (Coolwaves)
  • Sofwave
  • Emface (HIFES + RF)
  • Tuneface & Density (RF modalities)

Skin Boosters & Injectables

  • Injectables: Rejuran Healer, Juvelook, proprietary "Rest Skin Boosters" for hydration and regeneration.
  • Fillers & Botox: For "Petit Plastic Surgery," focusing on natural volume restoration.

Body Contouring

Dedicated body center for comprehensive body treatments.

  • Body Ulthera
  • Body Thermage
  • Body Onda
  • Body Titanium
  • Chemical Lipolysis
  • Rest Current Therapy

시장 평판 및 분석

Positive Factors

  • High Satisfaction: Near-perfect ratings (e.g., 9.9/10 on Gangnam Unni).
  • Interior & Atmosphere: "Private" and "hotel-like" ambiance, distinctive "Rest" concept.
  • Kindness & Service: Detailed explanations and a lack of "factory-style" rushing with 1:1 consultation.
  • Effectiveness: Patients report satisfaction with immediate visible results from procedures like Titanium and Onda.
  • Equipment Portfolio: Comprehensive "Big 4" lifting devices + newer technologies.
  • Director's Heritage: Dr. Hong's background at Amred provides immediate credibility in lifting.
  • Spatial Branding: Unique "Rest" branding stands out in a saturated market.

Market Positioning & Pricing

Rest Clinic adopts a Premium Pricing Strategy, justified by its location, equipment, and service level.

  • Titanium Lifting: Positioned at the upper end of market rates (700,000 to 1,000,000+ KRW per session).
  • Ulthera & Thermage: Event prices (e.g., ~1.46M KRW for Ulthera, ~2.8M KRW for Thermage packages) reflect competitive yet premium Cheongdam-dong standards.
  • Promotions: Occasional events for specific items to attract new clientele.

결론

Rest Clinic emerges as a sophisticated player in the South Korean aesthetic medical market. By leveraging Representative Director Hong Min-pyo's extensive experience in high-end lifting procedures and combining it with a unique "Rest" spatial philosophy, the clinic successfully targets the premium segment of the beauty industry.

The facility is characterized by its comprehensive technological infrastructure (featuring virtually every major lifting device on the market) and its commitment to personalized, private care. For patients, Rest Clinic represents a choice for those prioritizing comfort, privacy, and high-tech non-surgical anti-aging solutions over low-cost, high-volume alternatives. The clinic's trajectory suggests it aims to become a landmark for "healing aesthetic medicine" in the Cheongdam district.

고급 리프팅 전문성 휴식 공간 철학 개인 맞춤형 서비스

Disclaimer: The information in this report is based on publicly available data, clinic websites, and medical directories as of the latest search results. Medical procedures carry risks, and consultation with a professional is essential. Specific opening dates and pricing are subject to change.