Analysis Report

Haruplant Dental Clinic

Representative Director Kang Min-ji In-depth Analysis

Digital Dentistry One-Day Esthetics Gangnam Implants

Key Highlights

Institution Overview

Haruplant Dental Clinic is a large-scale institution in Seocho-gu, Seoul (Gangnam Station), spanning ~2,300 sq. meters across five floors. It champions a "One-Day" treatment philosophy via digital dentistry.

Expert Leadership

Co-led by Representative Directors Kang Min-ji (Prosthodontist, Aesthetic Center Head, "Harunate" specialist) and Byeon Seong-man (Oral Surgeon).

Advanced Specialization

Specializes in high-speed, digital-based procedures like "Harunate" (minimal-prep veneers), "Top 2" Implants, and sleep dentistry, supported by an in-house digital lab.

Market Standing

Strong market position in aesthetic & implant dentistry with awards and high patient ratings (9.0+/10). However, internal employee reviews indicate challenges (JobPlanet 2.2/5.0).

Director Profile: Kang Min-ji

Academic and Professional Background

  • Education: Graduated from Seoul National University (SNU) College of Dentistry, widely regarded as the premier dental institution in South Korea.
  • Specialization: Board-Certified Prosthodontist (accredited by the Ministry of Health and Welfare).
  • Advanced Training: Completed Removable Prosthodontics Course at Samsung Seoul Hospital with "Best Completion" honors; Invisalign-certified doctor (Align Technology).
  • Previous Leadership: Representative Director of Seoul With Dental Clinic (서울위드치과) from 2005 to 2023.

Clinical Focus & Recognition

  • Key Positions: Head of Aesthetic Prosthetics Center; Director of Non-Prep Aesthetic Prosthetics Research Institute.
  • International Recognition: Asia-Pacific Representative Speaker for VITA Zahnfabrik, a prestigious German dental materials company.
  • Awards: 1st Prize at a forum hosted by the Harvard School of Dental Medicine's Prosthodontics Department in 2010.
  • Memberships: Regular Member, Korean Academy of Prosthodontics; Member, American Academy of Cosmetic Dentistry (AACD).

Hospital Information

Location and Philosophy

Haruplant Dental Clinic is strategically located at 411, Gangnam-daero, Seocho-gu, Seoul (DS Tower, 6F–10F), approximately 1 minute from Gangnam Station Exit 10. The clinic occupies five consecutive floors (6th to 10th), totaling approximately 700 pyeong (approx. 2,300 square meters).

Its name, a portmanteau of "Haru" (meaning 'one day') and "Implant," encapsulates its core medical philosophy: providing rapid, efficient, and high-quality dental solutions, often aiming for same-day completion of complex procedures through massive investment in digital infrastructure.

Operational features include extended services such as night clinics (Mon/Tue/Thu) and Sunday treatments (confirmed in 2025 schedules), catering to busy urban demographics.

Floor Configuration

  • 6F: Customer Lounge & Cafe - A dedicated space for patients and guardians, featuring a terrace, beverages, and massage chairs.
  • 7F: Implant Surgery Center 2 - Contains 6 independent operating rooms designed for privacy and infection control.
  • 8F: Implant Surgery Center 1 - The main surgical floor with 14 dental chairs and sterile operating rooms for complex cases (All-on-X, etc.).
  • 9F: Aesthetic & Prosthetic Center - Dedicated to "Harunate" and general prosthetics. This floor handles consultations and treatments led by Dr. Kang Min-ji.
  • 10F: Digital Lab & Orthodontics - Houses the large-scale digital laboratory and the orthodontic center.

Core Clinical Competencies

Harunate (Aesthetic Prosthetics)

  • Concept: Minimal or no-preparation (non-incisional) veneers to preserve natural tooth structure while correcting shape, color, and alignment.
  • Technology: Utilizes 4D Smile Design for patient visualization, and VITA-certified high-quality ceramic blocks (e.g., feldspathic porcelain).
  • Speed: Leveraging the in-house digital lab, veneers can often be designed, milled, and bonded within a single day.

Advanced Implantology

  • Methods: Non-Incisional (Navigation) Implants, "Top 2" Implant Method (maintaining 2mm buccal bone thickness for stability).
  • Patient Comfort: Sleep Implants (Sedation Dentistry) with conscious sedation (Propofol/Midazolam) for patients with dental phobia.
  • Complex Cases: Specialized protocols for edentulous patients, including "All-on-X" techniques, often with immediate temporization.

Digital Dentistry Infrastructure

  • In-House Digital Lab: Large-scale internal laboratory on the 10th floor, employing over 20 skilled dental technicians and utilizing CAD/CAM milling machines.
  • Diagnostic Equipment: Equipped with low-dose 3D CT scanners, 3D oral scanners, and facial scanners to create precise digital twins of the patient's oral environment.

Reputation and Market Analysis

Positive Factors & External Perception

  • High Patient Ratings: Maintains high ratings on major Korean medical platforms (Gangnam Unni: 9.0/10, Modoodoc: 9.3/10, Dr. Kang specifically rated 10.0 in some metrics).
  • Key Feedback Themes: Patients frequently praise the speed of treatment ("One-Day" completion), the aesthetic quality of laminates, and modern, clean facilities. Availability of female doctors and night clinics is also a positive.
  • Awards & Recognition: Selected for the 2025 Republic of Korea Medical Healthcare Grand Prize in the Implant & Laminate category, and designated as the only "VITA Center of Excellence" in Seoul.

Considerations & Internal Sentiment

  • Employee Satisfaction: In contrast to patient reviews, internal employee satisfaction appears low, with a 2.2/5.0 rating on JobPlanet (as of 2025 data).
  • Specific Complaints: Low scores for "Management" (1.7) and "Work-Life Balance" (2.3). Reviews mention high work intensity and indications of frequent staff turnover.
  • Clarification on Historical Association: While Dr. Kang and Dr. Byeon were former CEOs of "Seoul With Dental Clinic," there is NO definitive evidence in the provided search results linking them to a 2016 fraud case involving a clinic of the same generic name.

Conclusion

Haruplant Dental Clinic stands out as a premier "Super Clinic" in Seoul, driven by the dual expertise of Dr. Kang Min-ji (Aesthetics) and Dr. Byeon Seong-man (Implants). Its competitive advantage is defined by three core values:

1

Unparalleled Scale

A vast, multi-floor facility enabling comprehensive, integrated care.

2

Digital Integration

Cutting-edge technology, from diagnosis to in-house prosthesis fabrication.

3

Rapid Treatment

The "One-Day" philosophy for efficient and high-quality outcomes.

Dr. Kang Min-ji's robust profile, backed by SNU education, specialist board certification, and international recognition, significantly contributes to the clinic's brand equity. However, prospective patients should balance the clinic's technological excellence and convenience with considerations regarding the demanding pace and internal staff sentiment suggested by employee reviews. Overall, for patients prioritizing speed, aesthetic technology, and facility quality, Haruplant Dental Clinic represents a top-tier option in the Korean market.