Introduction and Key Summary
This report consolidates the results of an in-depth investigation into AND Plastic Surgery, located in Gangnam-gu, Seoul, Korea, and its Representative Director, Dr. Yoon Seok-ho. The investigation comprehensively covered basic hospital information, the background and expertise of the medical staff, major procedure areas, patient safety systems, and both online and offline reputation and market position.
Hospital Overview
AND Plastic Surgery, near Sinnonhyeon Station, is a small to medium-sized clinic. It rejects "factory-type" operations and emphasizes responsible treatment by representative directors, focusing on eye surgery, rhinoplasty, and anti-aging.
Medical Staff
Representative Director Dr. Yoon Seok-ho specializes in eye surgery, anti-aging, and fat grafting. Co-Representative Director Dr. Choi Yim-don specializes in rhinoplasty and custom implant surgeries. An anesthesiologist resides on-site for safety.
Key Features
Operates with CCTV in operating rooms (Safe Zone) for patient trust. Utilizes 'Fit-Me' surgery combining 3D CT and 3D printing for rhinoplasty, and focuses on natural adhesion for eye surgery and under-eye fat repositioning.
Reputation Analysis
Patients generally praise the clinic for natural results and no overtreatment. Dr. Yoon Seok-ho's consultation is seen as honest and direct, though some reviews describe it as somewhat cynical or light.
Hospital Information and Operational Philosophy
1.1 Hospital Overview and Location
AND Plastic Surgery is located on the 6th floor of the Chungrim Building, 468 Gangnam-daero, Gangnam-gu, Seoul. It offers excellent accessibility, situated directly in front of Exit 5 of Sinnonhyeon Station (Subway Line 9 and Shinbundang Line).
- Medical Hours: Weekdays from 9:30 AM to 6:30 PM, and Saturdays until 4:00 PM. Closed on Sundays and public holidays.
- Scale: Operates as a private clinic to medium-sized hospital, prioritizing patient-staff communication over large-scale operations, with a dedicated director system for each field.
1.2 Operational Philosophy and Brand Identity
The hospital's name, 'AND', signifies "continuation of change," embodying the philosophy that natural beauty should persist even as time passes after surgery.
- Responsible Care: Emphasizes a hospital without shadow doctors, where the designated director handles consultation, surgery, and aftercare directly.
- Safety First: Focuses on patient anxiety relief and medical accident prevention through an on-site Anesthesiology and Pain Medicine specialist and CCTV installation in operating rooms.
In-Depth Analysis of Medical Staff
AND Plastic Surgery operates with a cooperative system of medical staff, each possessing expertise in specific fields. Representative Directors Dr. Yoon Seok-ho and Dr. Choi Yim-don lead the Eye/Anti-aging and Nose/Contour sectors, respectively.
Dr. Yoon Seok-ho (Representative Director)
As the Representative Director, Dr. Yoon Seok-ho primarily focuses on eye surgery, under-eye fat repositioning, fat grafting, and lifting.
Education and Qualifications:
- Graduated from Kyung Hee University Medical School.
- Internship at Kyung Hee Medical Center and Board Certified Plastic Surgeon.
Major Career:
- Former Director at Marble Plastic Surgery.
- Former Director at Gate Plastic Surgery.
- (Note: Some data mentions a career as Representative Director at Miho Plastic Surgery, but he is currently serving as Representative Director at AND Plastic Surgery.)
Academic Activities:
- Regular Member of the Korean Society of Plastic and Reconstructive Surgeons, the Korean Society for Aesthetic Plastic Surgery, and the Korean Cleft Palate-Craniofacial Association.
- Served as Executive Director and PR Director of the Korean Association of Plastic Surgeons.
Specialty and Style:
- Eye Surgery: Strengths in natural adhesion double eyelid surgery, ptosis correction, canthoplasty, preferring 'natural lines'.
- Under-Eye Surgery: Extensive experience in combining under-eye fat repositioning and fat grafting for dark circle improvement and anti-aging.
- Consultation Style: Known for not recommending unnecessary surgeries; direct and core-focused, leading to mixed reviews (confident/clear vs. cynical/light).
Dr. Choi Yim-don (Representative Director)
Dr. Choi Yim-don, specializing in rhinoplasty, is crucial for AND Plastic Surgery's technical distinctiveness.
Expertise:
- Plastic surgery specialist from Soonchunhyang University Medical Center.
- Served as a director at numerous hospitals including INU, KissU, A-Top, and The Day Plastic Surgery.
Technical Features:
- Published papers on rhinoplasty using 3D printing and holds patents for patient-customized implants.
- Operates a custom rhinoplasty brand called '3D Fit-Me'.
Other Medical Staff
Dr. Lee Jin-hoon:
Plastic surgery specialist responsible for eyes, nose, and lifting, formerly of Paik Hospital.
Dr. Kang Mi-sook:
Anesthesiology and Pain Medicine Specialist from Seoul National University College of Medicine. Dedicated to anesthesia safety and pain management during surgery, ensuring an 'Anesthesiologist on-site' status.
Major Clinical Fields and Procedure Features
AND Plastic Surgery adopts a strategy of increasing expertise by focusing on eyes, nose, and anti-aging rather than offering department store-style general treatment.
3.1 Eye Surgery
Eye surgery led by Dr. Yoon Seok-ho aims for 'personalized design' and 'minimal scarring'.
- Natural Adhesion Double Eyelid: Reduces unraveling and creates natural lines with minimal bruising and swelling.
- Canthoplasty and Ptosis Correction: Guards against side effects from excessive cutting, considering both functional and aesthetic aspects.
- Middle-Aged Eye Surgery: Corrects sagging eyelids through upper and lower blepharoplasty, securing vision and creating a youthful effect.
3.2 Under-Eye Fat Repositioning and Grafting
Dr. Yoon Seok-ho actively considers performing micro-fat grafting in parallel with under-eye fat repositioning if necessary.
- Surgical Philosophy: Addresses severe hollowing or thin skin where repositioning alone may be insufficient, enhancing three-dimensionality through fat grafting connected with the front cheek area.
- Prevention of Side Effects: Emphasizes precise dissection of the correct layer to preserve and even highlight the love band (aegyo-sal).
3.3 3D Custom Rhinoplasty (3D Fit-Me Rhinoplasty)
Rhinoplasty, handled by Dr. Choi Yim-don, is a key technical differentiator for AND Plastic Surgery.
- 3D CT and Simulation: Pre-surgical 3D CT scanning allows for precise analysis of septal deviation, nasal bone asymmetry, etc.
- Customized Implant (Fit-Me): Uses silicone implants manufactured via 3D printing technology to perfectly fit the patient's nasal bone, minimizing side effects like implant lifting or warping.
- Revision Surgery Specialist: Handles high-difficulty revision cases by analyzing failure causes and focusing on reconstruction.
Safety Systems and Patient Management
4.1 Operating Room CCTV and Safe Zone Operation
To fundamentally address the issue of surrogate surgery, the clinic implements an active CCTV policy.
- CCTV Installation and Disclosure: CCTV is installed in operating rooms, with footage available for patient or guardian review upon request, ensuring transparency and trust.
- Real-Name System: Adheres to a real-name system where the consulting director performs the surgery directly and manages post-operative progress.
4.2 Anesthesia Safety System
An Anesthesiology and Pain Medicine specialist (Dr. Kang Mi-sook) resides at the hospital, managing the entire process from pre-surgery patient condition assessment to intra-operative monitoring and recovery. This ensures immediate response to emergency situations during sleep anesthesia.
4.3 Aftercare
The clinic operates a systematic aftercare program, including de-swelling lasers and scar management injections. However, some reviews indicate potential long waiting times or shorter director consultations during busy periods.
Reputation and Comprehensive Analysis
5.1 Positive Evaluations
- Naturalness of Results: Many patients praise "not excessive and natural" results. Dr. Yoon Seok-ho's eye surgery is noted for clean lines without "sausage eyes" side effects.
- Professional Consultation: Dr. Choi Yim-don is highly rated for logical, detailed explanations based on CT data. Dr. Yoon Seok-ho is known for 'conscientious consultation' by not recommending unnecessary procedures.
- Facilities and Cleanliness: The hospital facilities are generally evaluated as clean and pleasant.
5.2 Negative Evaluations and Considerations
- Mixed Feelings on Consultation Attitude: Some negative reviews describe Dr. Yoon Seok-ho's consultation style as "cynical," "looking tired," or "having a light tone." While this may not suit patients expecting kind and warm comfort, some view this separately from his surgical skills.
- Cost Difference: Potential discrepancies between event prices and actual quotes; costs may rise when designating a representative director.
- Wait Times: During popular times, consultation and treatment wait times can be long, with some patients finding insufficient time for Q&A due to busy staff.
5.3 Community Trends
In major plastic surgery communities like 'Sungyesa' and 'Gangnam Unni', AND Plastic Surgery has an image of "a hospital that competes with skill rather than flashy marketing." Its reputation is built on actual patient reviews, with many visiting to specifically designate a director.
Conclusion
AND Plastic Surgery is a hospital that combines Representative Director Yoon Seok-ho's expertise in eye/anti-aging surgery and Representative Director Choi Yim-don's 3D technology-based rhinoplasty expertise. Among the myriad of plastic surgery clinics in Gangnam, it is solidifying its position by putting forward 'Safety (CCTV, Resident Anesthesiologist)' and 'Customized Technology (3D Printing)' as differentiation points.
Director Yoon Seok-ho is suitable for patients pursuing natural beauty rather than flashiness, and can provide high satisfaction to those who prefer honest and intuitive consultations. However, if one desires emotional care or long consultation times, it is advisable to be aware of the hospital's congestion level or the director's style before visiting.
Comprehensively, AND Plastic Surgery is analyzed as a suitable option for patients who wish to avoid factory-type surgery and receive surgery safely from verified specialists.