Analysis Report

1mm Plastic Surgery

Do Eonrok Representative Director In-depth Analysis

Precision Surgery Eye Reoperation Patient Trust

Key Highlights

Brand Identity

1mm Plastic Surgery emphasizes precision and detail based on the philosophy that 'a minute difference of 1mm creates a difference in results.'

Expertise

Representative Director Do Eonrok is a board-certified plastic surgeon with extensive clinical experience and high recognition in eye surgery.

Safety System

The clinic operates a 'Real-Name Surgery System', university-hospital-level safety protocols, resident anesthesiologists, and CCTV for patient trust.

Market Reputation

Praised for conservative, honest consultations avoiding overtreatment, though long waiting times are a common patient inconvenience.

Representative Director Do Eonrok

Education and Qualifications

  • Board-certified Plastic Surgeon
  • Ph.D. in Plastic Surgery
  • Completed specialist course at DCMC
  • Regular Member, American Society of Plastic Surgeons (ASPS)

Major Career

  • Director at BK Plastic Surgery (2013-2018)
  • Representative Director, 1mm Plastic Surgery
  • Extensive clinical experience from various high-difficulty cases

Academic Activities and Research

  • Academic Committee Member, Eye Surgery Study Group, Korean Society of Plastic and Reconstructive Surgeons
  • Regular Member of multiple study groups (Nose, Anti-aging, Fat/Breast Plastic Surgery, Minimally Invasive)
  • Regular Member, Korean Association of Plastic Surgeons and Council of Private Plastic Surgeons
  • Participated in writing the textbook 'Aesthetic Plastic Surgery'
  • Panelist and speaker at domestic and international academic conferences (e.g., 2024 APS)

Awards and External Recognition

  • Selected as one of Korea's Top 100 Doctors (Plastic Surgery category, 2024, 2025)
  • Won CEO Leadership Grand Prize ('Trust Management' category, 2025 Korea CEO Leadership Awards)
  • Selected as a 'New Korean of the Year' in 2024

Hospital Information & Philosophy

Location & Overview

1mm Plastic Surgery is a specialized medical institution located on Gangnam-daero, Seocho-gu, Seoul, South Korea, conveniently near Gangnam Station and Sinnonhyeon Station. It is primarily operated by board-certified plastic surgeons, offering treatments across various cosmetic surgery fields including eye surgery, nose surgery, lifting, anti-aging, and petit procedures.

Brand Naming and Philosophy

The hospital name '1mm' embodies the medical team's core philosophy that "all surgeries begin from the standard of 1mm." This highlights a perfectionist commitment to precision, recognizing that even a minute error of 1mm in plastic surgery can significantly impact a patient's impression and surgical outcomes. This approach is built on deep anatomical understanding and delicate technical skills.

Representative Director Do Eonrok views plastic surgery not just as an aesthetic modification but as a form of psychological therapy, aiming to restore confidence and re-establish each patient's unique story. He advocates for 'predictable and safe surgery' tailored to individual characteristics, rather than blindly following trends.

Medical Team Composition & Safety Systems

Beyond Director Do, 1mm Plastic Surgery comprises a diverse medical staff with expertise in various fields, ensuring comprehensive and harmonized treatment. This includes Chief Director Kim Hong-jin, Director Kim Yun-hyun, and Director Lee Dong-yoon, all board-certified plastic surgeons with distinguished backgrounds and academic contributions.

The hospital prioritizes patient safety through a robust infrastructure: a **Real-Name Surgery System** to prevent ghost surgery, **CCTV operation** in operating rooms for transparency, and a **1:1 Dedicated Anesthesia System** with resident anesthesiologists. It also boasts university-hospital-level safety equipment and rigorous infection management protocols.

Major Clinical Fields

Eye Surgery

The core clinical field, with Director Do Eonrok emphasizing 'failure-free first surgery' and 'the last reoperation'.

  • Natural Adhesion Double Eyelid: Creates non-artificial lines through microscopic holes, ideal for suitable eyelid conditions.
  • Eye Reoperation: Focused on 'The Last Eye Reoperation', precisely analyzing and restoring function and aesthetics from various failure causes.
  • Canthoplasty & Ptosis Correction: Customized canthoplasty and conservative approach to ptosis correction, performed only when necessary.

Nose Surgery

Emphasizes 'Fit' tailored to individual facial proportions, addressing both functional and aesthetic aspects.

  • Includes procedures for nose bridge, nose tip, and alar reduction.
  • Considers functional problems like deviated septum alongside aesthetic improvements.

Anti-aging and Lifting

Active in middle-aged and youthful plastic surgery, focusing on natural results with minimal scarring.

  • Sub-brow lift, upper blepharoplasty, and lower blepharoplasty to improve sagging skin and secure field of view.
  • Advanced techniques to minimize visible scarring.

Petit and Skin Procedures

Non-surgical procedures performed with a commitment to genuine products and appropriate amounts.

  • Botox, Filler, Rejuran Healer, Ulthera, and Thermage.
  • Strict principle of using genuine products and quantities, avoiding overtreatment.

Reputation Analysis

Positive Evaluations (Pros)

  • No Overtreatment (Conscientious Medical Treatment): Highly praised for dissuading unnecessary surgeries and recommending only essential ones, significantly increasing patient trust.
  • Natural Results: Many reviews highlight results that look like "my original eyes" or are undetectable by others, appealing to those seeking natural beauty.
  • Kind and Professional Consultation: Director Do Eonrok and staff are noted for accurately identifying patient needs and providing honest, professional advice.
  • Pain and Swelling Management: Patients report minimal pain during surgery and less than expected post-operative swelling/bruising, leading to faster recovery.

Considerations (Cons)

  • Long Waiting Times: Due to high popularity, patients frequently report long waiting times even with reservations, a common inconvenience in popular clinics.
  • Difficulty in Reservation: Scheduling consultations and surgeries, especially with Representative Director Do Eonrok, can be challenging due to high demand and early closures.
  • Likes/Dislikes Regarding Consultation Style: A minority of reviews mention consultations feeling somewhat short or mechanical, which can vary based on individual expectations.

Medical Accidents and Side Effects

Within the surveyed data, no cases of serious medical accidents or legal disputes directly related to 1mm Plastic Surgery or Director Do Eonrok were confirmed. While general plastic surgery side effects (asymmetry, unraveling) are always a concern, the hospital operates an after-care system (AS) to minimize these and transparently communicates coping methods for potential side effects through various channels.

Comprehensive Analysis and Conclusion

1mm Plastic Surgery and Representative Director Do Eonrok are solidifying a firm position in the Korean plastic surgery market with 'detail faithful to the basics' as their weapon.

1. Expertise & Trust

Director Do Eonrok's extensive experience and academic background provide technical trust, while 'Real-Name Surgery System' and 'No Overtreatment' build ethical trust.

2. Eye Surgery Specialization

Strong in natural adhesion and reoperation, offering customized surgery tailored to individual patient characteristics, differentiating from mass-production clinics.

3. Patient-Centered Philosophy

Director Do's philosophy of plastic surgery as "psychological therapy" focuses on restoring self-esteem, concretized by avoiding unnecessary procedures.

In conclusion, 1mm Plastic Surgery is analyzed as a suitable medical institution for patients who seek safe and natural results and value honest communication with medical staff. However, the long waiting times and difficulty in reservation due to high popularity are factors to be sufficiently considered before visiting.

Disclaimer:

This report was written based on publicly available online data (news, hospital website, patient reviews, academic society information, etc.) and reflects information at a specific point in time. Results of medical services may vary by individual, and contacting the hospital directly is the most accurate way to obtain the latest information.

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