Analysis Report

One Percent Plastic Surgery Clinic

Dr. Lim Jong-woo, Representative Director - In-depth Analysis

Facial Contouring Safety Protocols Natural Results

Key Points

Institution Overview

One Percent Plastic Surgery Clinic is a specialized medical facility in Seoul, focusing primarily on facial contouring and orthognathic surgery, built on the philosophy of "1% detail" for aesthetic outcome and safety.

Leadership

Led by Representative Director Dr. Lim Jong-woo, a board-certified plastic surgeon and Seoul National University alumnus, with prior experience as Head of Facial Contouring Center at ID Hospital.

Clinical Specialization

Renowned for "High-3D Zygoma Reduction," "All-for-One Square Jaw Surgery," and "Bespoke V-Line" procedures, emphasizing a natural aesthetic that preserves facial character.

Safety Protocols

Implements a "Surgery Responsibility Guarantee System" against "shadow doctors," maintains on-site board-certified anesthesiologists, and university-hospital-level sterile systems.

Profile of Representative Director: Dr. Lim Jong-woo

Academic Background and Credentials

  • Medical Education: M.D., Seoul National University (SNU) College of Medicine (Graduated 2010)
  • Training: Completed Internship and Plastic Surgery Residency at Seoul National University Hospital (2010–2015)
  • Certification: Board-certified Plastic Surgeon (2015)

Professional Career

  • ID Hospital Experience: Center Head of the Facial Bone Surgery Center at ID Hospital (2015–2020)
  • Current Role: President/Representative Director of One Percent Plastic Surgery Clinic (2020–Present)

Academic and Professional Affiliations

Lifetime Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS)

Regular Member, Korean Society for Aesthetic Plastic Surgery (KSAPS)

Regular Member, Korean Cleft Palate-Craniofacial Association (KCPCA)

Regular Member, International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS)

Academic Contributions

  • Authorship: Co-author of Facial Bone Contouring Surgery – A Practical Guide
  • Presentations: Speaker at PRS KOREA (2022, 2023) and APS international conferences
  • Research: Published on "Genioplasty using dual-plane anterior chin implants"

Hospital Information

Core Philosophy

The clinic's branding and operational ethos are derived from the maxim that "small differences make a masterpiece," focusing on the critical "1%" of detail. The guiding principles include:

  • Precision: A commitment to the "1% detail" in surgical planning and execution.
  • Safety Perfectionism: A zero-tolerance policy for risk, utilizing advanced monitoring and sterile systems comparable to university hospitals.
  • Patient-Centric Care: Emphasizes treating every patient as a "VIP," ensuring transparency through real-name surgical systems.

Location and Facilities

The clinic is situated at 138 Dosan-daero, Gangnam-gu, Seoul (Nonhyeon-dong 5-4), occupying the 7th and 8th floors of the building.

  • 7th Floor: Dedicated to consultation and diagnostics, housing 3D-CT imaging equipment and consultation rooms for "Bespoke" planning.
  • 8th Floor: Contains the surgical center, recovery rooms, and inpatient wards, equipped with sterile air shower systems and uninterruptible power supplies (UPS).

Medical Team Overview

Dr. Kim Kyung-hoe

Plastic Surgery Specialist

SNU College of Medicine graduate, former Director at ID Hospital. Specializes in facial contouring, orthognathic surgery, lifting, and fillers.

Dr. Kim Jong-gu

Plastic Surgery Specialist

Chosun University College of Medicine, former Professor at Daejeon Eulji University Hospital. Specializes in Rhinoplasty (nose) and Blepharoplasty (eyes).

Dr. Yoon Hyun-jun

Plastic Surgery Specialist

Former Director at DA and Hyundai Mihak Plastic Surgery. Specializes in eye surgery, lifting, and anti-aging procedures.

Anesthesiology Department

Dr. Kim Soo-hyeon & Dr. Son Gyeong-sik (Board-certified Anesthesiologists)

Manage 1:1 Dedicated Anesthesia System, ensuring patient safety from induction through recovery.

Clinical Specialization & Major Procedures

Facial Bone Contouring

High-3D Zygoma (Cheekbone) Reduction

Signature procedure to reduce facial width while maintaining three-dimensional volume. Utilizes High-L Osteotomy and 3D Rotation for maximum reduction, preventing sagging and enhancing frontal volume.

  • High-L Osteotomy: Targets MMP for maximum 45-degree cheekbone reduction.
  • 3D Rotation: Bone rotated inward, backward, and upward to prevent buccal ptosis.
  • Rigid Fixation: Double or triple fixation with custom-made plates.

All-for-One Square Jaw Surgery

Comprehensive approach to create a slender jawline, addressing the mandibular angle and lower face contour.

  • Long-Curved Osteotomy: Smooth cut from ear to chin.
  • Cortical Bone Resection: Reduces frontal width.
  • Muscle & Buccal Fat Reduction: Addresses hypertrophy and deep cheek fat.

Bespoke V-Line & Chin Surgery

Customized chin surgery (T-osteotomy or inverted-V) based on individual "Face MBTI" diagnostic framework to achieve specific ratio requirements.

Orthognathic (Double Jaw) Surgery

Corrects functional and aesthetic issues like lantern jaw, asymmetry, and protruding mouth. Offers "No-Tie" options for easier post-surgery recovery.

Other Procedures

Eyes & Nose Surgery

Performed by specialists like Dr. Kim Jong-gu, focusing on natural harmonization with the overall facial contour rather than isolated features.

Anti-Aging Procedures

Includes mini-lifting, full face lifting, and fat grafting techniques to complement bone surgery and provide a comprehensive anti-aging solution.

Safety Systems

Surgery Responsibility Guarantee (Real-Name System)

Guarantees the consultation doctor is the operating doctor to prevent "shadow doctor" practices. Operating rooms are equipped with CCTV.

Anesthesia and Emergency Systems

1:1 monitoring by board-certified anesthesiologists, UPS systems for power outages, and emergency equipment (defibrillators, dantrolene) comparable to university hospitals.

Post-Operative Care

Structured aftercare includes swelling management (deswelling lasers), scar care, and 24-hour nursing availability for inpatient cases.

Market Reputation and Analysis

Positive Reputation Factors

  • Consultation Quality: Dr. Lim is praised for his calm demeanor, detailed explanations using CT scans, and refusal to recommend unnecessary procedures, focusing on nerve location and bone structure.
  • Aesthetic Style: Associated with "Natural" and "Safe" results, avoiding overly dramatic or artificial "dolly" looks, appreciated for refined outcomes.
  • English Proficiency: Noted by international patients for effective communication in English, a significant advantage for medical tourism.
  • Safety Perception: The presence of CCTV and the emphasis on the real-name system have built significant trust within the community.

Criticisms and Considerations

  • Cost: Pricing may be higher than average, reflecting the "premium" positioning and extensive safety systems.
  • Wait Times: Due to the popularity of Dr. Lim, consultation wait times can be long.
  • Recovery Variability: Some patients report significant swelling or numbness post-op, which is a known risk of facial contouring rather than specific malpractice.
  • Mixed Reviews: While largely positive, discussions exist about the trade-off between "natural" results and the desire for more dramatic reduction, advising patients to align goals with the surgeon's style.

Conclusion

One Percent Plastic Surgery Clinic, under the leadership of Dr. Lim Jong-woo, occupies a "specialist-boutique" tier in the Korean plastic surgery market. It differentiates itself from massive "factory-style" hospitals by focusing on the specific niche of facial contouring with a high emphasis on safety infrastructure and surgeon accountability. For an academic or prospective patient analysis, One Percent Plastic Surgery represents a technically proficient and ethically conscious option within the high-stakes field of craniofacial aesthetic surgery.

Summary of Characteristics

  • Strengths: High-level expertise in facial bone surgery (Dr. Lim's SNU/ID Hospital background), robust safety systems (anesthesiologists, CCTV), and a reputation for detailed, natural-looking results.
  • Target Demographic: Patients seeking structural facial changes (zygoma, jaw, chin) who prioritize safety and natural aesthetics over low cost or extreme dramatic changes.
  • Operational Transparency: The clinic actively markets its adherence to ethical medical practices, specifically the avoidance of shadow doctors, which is a significant trust factor in the current industry climate.

Sources