Executive Summary
Institution Overview
Rodam Oriental Medicine Clinic Suwon Branch is a Korean medicine dermatology-specialized institution opened in October 2017. It specializes in the restoration of various depressed scars... through 'Coratherapy (New Flesh Acupuncture)'.
Medical Staff
Head Director Lee Sang-yeop graduated from Dongguk University College of Korean Medicine. He emphasizes a patient-centered philosophy based on his past experience of receiving treatment as a scar patient himself.
Procedure Features
Unlike laser procedures, it focuses on non-surgical therapy using needles to induce natural skin regeneration. For 2025, they aim for a combination treatment (80% New Flesh Acupuncture + 20% adjuvant treatment) with 'New Flesh Pharmacopuncture'.
Reputation & Features
They communicate transparently about procedures and side effects through YouTube and review platforms. Marketing strategies include one-time trial events to lower entry barriers.
Head Director Lee Sang-yeop Profile
Lee Sang-yeop
Head Director, Rodam Oriental Medicine Clinic Suwon Branch
Education
- Graduated from Dongguk University College of Korean Medicine
Major Career
- Current Head Director, Rodam Oriental Medicine Clinic Suwon Branch
- Current Head Director, Rodam Oriental Medicine Clinic Nowon Branch
- Former Director, Rodam Oriental Medicine Clinic Gangnam Main Branch
- Former Director, Rodam Oriental Medicine Clinic Jamsil Branch
- Former Medical Director, Kyunghee Saram Gwa Namu Oriental Medicine Clinic
- Former Medical Director, Gyeonggi Provincial Geriatric Namyangju Hospital
Medical Philosophy & Characteristics
The most significant characteristic of Director Lee Sang-yeop is that he himself is a former 'scar patient'. He had long fingernail scars on both cheeks in the past and experienced effectiveness through Rodam Oriental Medicine Clinic's New Flesh Acupuncture treatment.
- Patient Empathy: Under the slogan "Korean doctor who erases scars," he shows an attitude of trying to understand even the emotional wounds caused by scars.
- Emphasis on Communication: He strives to resolve information asymmetry with patients by directly explaining the procedure principles, side effects, and treatment progress through the YouTube channel 'Rodam Oriental Medicine Clinic'.
- Precision Procedure: Based on numerous case experiences, he performs customized stimulation (adjusting crossing angles, rotation angles) according to the shape of the scar.
Clinic Information
Overview and Location
Rodam Oriental Medicine Clinic Suwon Branch is one of the major branches of the Rodam network and opened in Ingye-dong, Suwon-si, Gyeonggi-do in October 2017. The main branch started in Gangnam in 2006, developing and branding 'New Flesh Acupuncture Coratherapy'.
- Address: 3rd Floor, 191 Gwon-gwang-ro, Paldal-gu, Suwon-si, Gyeonggi-do (Ingye-dong)
- Transport: Located near Exit 8 of Suwon City Hall Station on the Suin-Bundang Line, across from Suwon Na Hyeseok Street, offering excellent accessibility.
- Target Area: Mainly targets patients in the southern Gyeonggi region, as well as Suwon and Gwanggyo areas.
Medical Hours and Operating System
Rodam Oriental Medicine Clinic Suwon Branch operates night clinics twice a week for the convenience of office workers and students.
- Mon/Tue/Wed: 10:00 ~ 19:00
- Thu/Fri: 10:00 ~ 21:00 (Night Clinic)
- Saturday: 10:00 ~ 17:00 (No lunch break)
- Closed: Sundays and Public Holidays
- *Note: Some data indicate that Thursday treatment starts at 14:00, so verification before visiting is required.
Major Procedures & Technical Analysis
Core Technology: Coratherapy (New Flesh Acupuncture)
Coratherapy is a procedure name developed and trademarked by Representative Director Hong Mu-seok in 2006, branding the general 'New Flesh Acupuncture'.
Principle:
Depressed scars are where dermis and subcutaneous tissue adhere, pulling skin downward. Coratherapy uses needles to cut this adhered fibrous tissue (Subcision effect) and creates space for blood to fill, inducing natural regeneration.
Differentiation:
Unlike laser procedures that shave off skin, it's a 'filling' method restoring natural skin thickness. Claims minimal side effects like thinning or sensitivity, and high safety as no chemical drugs are used.
Indications:
Various depressed scars such as acne scars (box, icepick, rolling types), chickenpox scars, mole removal scars, surgical suture scars, fingernail marks, etc.
2025 Treatment Trend: Combination Therapy
Rodam medical staff are presenting combination treatment beyond simple acupuncture procedures as the trend for scar treatment in 2025.
Ratio Change:
Transitioning from 100% New Flesh Acupuncture to 80% New Flesh Acupuncture + 20% Adjuvant Treatment to maximize efficiency.
New Flesh Pharmacopuncture:
Actively introduced 'New Flesh Pharmacopuncture', injecting herbal medicine fluid that aids regeneration into the space under the scar, increasing space retention and accelerating regeneration.
Procedure Process:
- Consultation & Diagnosis: Analyze scar type, depth, and skin type.
- Pre-treatment: Alleviate pain through anesthetic cream.
- Procedure (Coratherapy): Director stimulates each scar with needles to sever adhesions.
- Soothing Care: Packs or management for stimulated skin.
- Recovery Period: Redness subsides in days; scar depth shallowers with sessions.
Reputation and Patient Feedback Analysis
Positive Evaluation
- Effectiveness: Many reviews state visible effects on deep depressed scars or chickenpox scars where laser treatment was ineffective. Flesh filling up after 3rd to 5th sessions is a common observation.
- Explanation and Kindness: High satisfaction with Director Lee Sang-yeop's meticulous explanation and consultation. His honest explanation of procedure principles and expected progress builds trust.
- Cost-effectiveness (Trial Event): The ability to experience pain and effects in advance through a 1-time 1-scar trial event (approx. 10,000 ~ 50,000 KRW) before committing to an expensive package is highly appreciated.
Negative Evaluation and Considerations
- Recovery Period (Downtime): Redness or bruising after the procedure persists for a few days, potentially causing inconvenience in social life. However, many find it manageable with makeup.
- Temporary Worsening Phenomenon: During treatment, the scar area may swell or turn red, making the scar appear larger or bumpy. While part of regeneration, this can cause anxiety for patients.
- Pain: Despite anesthetic cream, a stinging pain accompanies the process of severing adhesions with needles.
Conclusion
Rodam Oriental Medicine Clinic Suwon Branch has established itself as a major scar treatment institution in the southern Gyeonggi region based on Head Director Lee Sang-yeop's extensive clinical experience and ability to empathize with patients. Starting in 2025, they are introducing advanced procedures combining existing Coratherapy with pharmacopuncture therapy to increase treatment efficiency.
This clinic promotes expertise specialized in scar treatment, sincere consultation based on patient experience, and transparent information disclosure through YouTube.
”However, since redness or temporary skin unevenness may occur during the recovery period due to the nature of the procedure, it is recommended that patients establish a treatment plan through sufficient consultation with medical staff and utilize trial events to verify in advance if it is a treatment suitable for them.