Introduction
The aesthetic plastic surgery market in South Korea is one of the most competitive and technologically advanced sectors globally. In particular, the areas of Sinsa-dong and Nonhyeon-dong in Gangnam-gu, Seoul, are called the "Mecca of Plastic Surgery" due to the high density of clinics. Among them, Little Princess Plastic Surgery has built a unique brand identity in the fields of petit plastic surgery and eye surgery based on the medical philosophy of "The only rose in the world."
This report comprehensively analyzes Little Princess Plastic Surgery's information, Representative Director Shim Seung-hyun's professional background, the clinic's core procedural competitiveness, and its reputation within the market. It specifically covers the impact of Director Shim's medical philosophy on the service structure and the implications of his recent change in position in depth.
Key Insights
Institution Overview & Specialties
Little Princess Plastic Surgery (Sinsa-dong, Gangnam) is a prominent aesthetic clinic, highly recognized for its expertise in petit plastic surgery (fillers, botox) and eye surgery.
Director Shim Seung-hyun's Expertise
Representative Director Shim Seung-hyun, a board-certified plastic surgeon, is renowned as a "Lip Artisan" for his unique skill in lip fillers and mouth corner surgeries.
Current Status & Transition
While Dr. Shim founded Little Princess, he currently serves as representative director of Amond Plastic Surgery (Nonhyeon Branch), advising caution for patients due to website discrepancies.
Signature Procedures
The clinic highlights "Shading Cut Injection" (contour injection) and "Lip/Mouth Corner Fillers" as its core signature procedures for immediate aesthetic improvements.
Representative Director Shim Seung-hyun
Education & Professional Qualifications
- Bachelor's degree from Seoul National University, M.D. from Inha University College of Medicine.
- Internship at Hallym University Gangnam Sacred Heart Hospital.
- Residency at Hallym University Gangdong Sacred Heart Hospital Department of Plastic Surgery, acquiring board certification.
- Academic Activities: Lifetime Member of the Korean Society of Plastic and Reconstructive Surgeons, Regular Member of the Korean Society for Aesthetic Plastic Surgery, Regular Member of the Korean Cleft Palate-Craniofacial Association. Member of Eye Plastic Surgery Research Group and Rhinoplasty Research Group.
Major Career History
- Early Career: Served as a director at 'Top Class Plastic Surgery' and 'Synergy Plastic Surgery'.
- Founding Little Princess Plastic Surgery: Took office as the representative director, gaining a reputation as an 'artisan,' especially in detailed petit plastic surgery fields like lip fillers.
- Move to Amond Plastic Surgery (Current Status): Currently serving as the representative director of Amond Plastic Surgery (Nonhyeon Branch) since late 2023. Patients should confirm his operating hospital when booking.
Medical Philosophy & Style
Director Shim Seung-hyun emphasizes patient-customized design based on a meticulous and responsible personality.
- Consultation Style: With an MBTI of ISTJ (Realist), he has a calm, meticulous, and highly responsible style. He is known to prefer 'fact-centered' consultations that accurately pinpoint the procedures a patient needs.
- Aesthetic Sense: Evaluated as having excellent design skills considering overall facial proportions, especially in lip surgery and filler procedures. He pursues natural results that make one "prettier without it being obvious."
Hospital Information
Basic Information & Location
- Hospital Name: Little Princess Plastic Surgery Clinic
- Representative: Shim Seung-hyun
- Address: 4th Floor, KBL Building, 110 Dosan-daero (Nonhyeon-dong 2), Gangnam-gu, Seoul
- Accessibility: Adjacent to Sinsa Station (Subway Line 3 and Shinbundang Line), excellent accessibility.
- Medical Departments: Plastic Surgery, Dermatology, General Aesthetic Procedures
Medical Hours & Operational System
- Weekdays: 10:30 AM ~ 07:00 PM
- Friday (Night Clinic): 10:30 AM ~ 09:00 PM
- Saturday: 10:00 AM ~ 04:00 PM
- Closed: Sundays and Public Holidays
- Designed for convenient visits for office workers and students, with efficient reservation and waiting list systems.
Brand Philosophy & Safety Systems
The brand name and philosophy are inspired by Antoine de Saint-Exupéry's novel The Little Prince. The hospital expresses a desire to become "the only rose in the world," adopting an emotional approach to treat each patient as a precious and beautiful being. This is interpreted as a psychological marketing strategy intended to enhance the patient's self-esteem beyond simple appearance improvement.
Safety Systems
- Anesthesia System: Optional safety anesthesia system for emergencies.
- Genuine Product/Quantity Principle: Verifying product opening before procedures to ensure trust.
- CCTV and Real-Name System: Operates a medical staff real-name system for transparent treatment, preventing substitute surgery.
Major Procedures & Clinical Features
1. Lip & Corner of Mouth Surgery
This is the most representative field symbolizing Director Shim Seung-hyun and Little Princess Plastic Surgery, known for its "Lip Artisan" approach.
- Procedure Composition: Main focus on a package combining full lip filler, corner lip filler, and corner lip botox.
- Features: Naturally lifts drooping mouth corners to create a bright impression. Overwhelming number of procedure cases and reviews.
- Products Used: Variety of domestic (Neuramis) and imported fillers available.
- Patient Satisfaction: High satisfaction with minimal bruising/swelling and sophisticated design.
2. Shading Cut Injection
A proprietary contour injection procedure unique to Little Princess Plastic Surgery, presented as an alternative to facial contouring surgery.
- Concept: Decomposes unnecessary fat on the face, creating a slender line as if makeup shading was applied.
- Applicable Areas: Areas with accumulated fat such as double chin, jowls, and cheekbones.
- Ingredients & Effects: Includes steroid components for rapid fat decomposition. Recommended repeated procedures at 2-week intervals.
- Price Competitiveness: Popular for its event pricing and ability to achieve a V-line effect without surgery.
3. Eye Surgery (Blepharoplasty)
A core medical subject at Little Princess Plastic Surgery, also a focus for Director Shim after his move to Amond Plastic Surgery.
- Natural Adhesion Method: Creates a double eyelid line through microscopic holes without incisions, minimizing scarring and ensuring fast recovery.
- Canthoplasty (Slit Surgery): Improves eye size and shape by combining epicanthoplasty (front slit), superior canthoplasty (upper slit), etc.
- Revision Surgery: Shows high expertise in correcting loosened or unsatisfactory lines from previous surgeries.
4. Other Petit & Lifting Procedures
- Fillers/Botox: Actively performs procedures refining facial contours such as chin tip fillers and square jaw botox.
- Lifting: Provides anti-aging and elasticity improvement solutions through thread lifting and laser lifting.
Reputation and Market Analysis
Quantitative Evaluation
- Number of Reviews: Over 19,000 cumulative reviews and over 9,999 procedure reviews on Gangnam Unni, indicating a very high volume of patient inflow.
- Ratings: Records an average of 9.1 out of 5 (based on Gangnam Unni) and has been selected as an 'Excellent Customer Evaluation Hospital'. Maintains a high rating of over 9.5 on Yeoshin Ticket.
Qualitative Evaluation (Positive Factors)
- Aesthetics of Results: Patients praise results like "My impression became brighter" and "It's natural and not excessive," especially after lip filler procedures, trusting Director Shim's design sense.
- Friendly Response: Many compliments regarding the kindness of desk staff and consultation directors, with a comfortable atmosphere and no coercion.
- Accessibility and Price: Reasonable event prices and excellent location near Sinsa Station appeal to a young customer base.
Qualitative Evaluation (Negative Factors and Areas for Improvement)
- Waiting Time: Consistently raised points that waiting times are long even with reservations, a common issue for popular clinics.
- Concerns about Factory-like System: Some patients feel consultations are led mainly by directors or the procedure process feels mechanical. (Common in large-scale petit plastic surgery hospitals).
- Retention: Due to the nature of filler procedures, some reviews express regret regarding the duration of retention depending on individual differences.
Conclusion & Implications
Little Princess Plastic Surgery has solidified its position in the Gangnam aesthetic plastic surgery market, led by Representative Director Shim Seung-hyun's excellent aesthetic sense and the killer content of 'Lip Fillers.' The vast number of over 10,000 reviews and high ratings prove this hospital has secured both popularity and expertise.
Representative Director Shim Seung-hyun is analyzed as a medical professional who combines solid fundamentals as a plastic surgery specialist with a trendy sense. After successfully establishing Little Princess Plastic Surgery, he appears to be currently expanding his scope to more specialized surgical fields such as eye surgery at Amond Plastic Surgery.
Suggestions for Patients and Researchers:
- Check Medical Staff: If you wish to receive a procedure or surgery directly from Director Shim Seung-hyun, confirm whether his current main practice is at Amond Plastic Surgery or Little Princess Plastic Surgery before booking.
- Hospital Selection Based on Purpose: For simple petit plastic surgery and contour injections, Little Princess Plastic Surgery may be efficient. For in-depth eye or revision surgery, visiting Amond Plastic Surgery where Director Shim Seung-hyun is located may be suitable.
- Consider Waiting Time: Both hospitals are popular; plan your visit with sufficient time allowance.
Overall, Little Princess Plastic Surgery and Director Shim Seung-hyun can be evaluated as representative examples leading the trends of "popularization of petit plastic surgery" and "personalized design plastic surgery" in Korea.