핵심 개요
Institution Identity
Its-B Clinic (잇츠비의원) is a specialized rhinoplasty center in Seocho-gu, Seoul, founded by Dr. Jang Hyung-joon. It distinguishes itself through a "Total Nose Care" philosophy that integrates otolaryngological (ENT) functional restoration with plastic surgical aesthetic enhancement.
Director’s Profile
Dr. Jang Hyung-joon is an Otolaryngology specialist with a Ph.D. in Medicine. His career trajectory includes pivotal roles at major institutions, establishing him as a veteran in complex nasal reconstruction and revision surgeries.
Signature Techniques
The clinic is renowned for "Wings Alar Reduction" (윙스 비공내리기), a specialized technique for correcting retracted alar rims (dragon nose), and "3D Stereoscopic Rhinoplasty," which emphasizes the structural integrity of the nasal tip and bridge.
Market Reputation
Analysis of patient feedback indicates a strong reputation for handling high-difficulty revision cases, particularly those involving contracture or functional deficits. While praised for meticulous counseling and safety standards, the clinic is positioned in the premium segment regarding cost and surgical duration.
원장 프로필
Dr. Jang Hyung-joon (장형준)
Dr. Jang Hyung-joon possesses a robust academic foundation rooted in Otolaryngology, distinguishing him from plastic surgeons who lack specialized training in nasal airway physiology.
Academic Background and Credentials
- Graduated from Pusan National University College of Medicine.
- Completed residency in Otolaryngology at Pusan National University Hospital.
- Holds a Ph.D. in Medicine.
- Board-certified Otolaryngologist (ENT Specialist).
- Academic Affiliations:
- Korean Society of Otorhinolaryngology-Head and Neck Surgery
- Korean Rhinologic Society
- International Federation of Facial Plastic Surgery Societies (IFFPSS)
- Pan Asia Academy of Facial Plastic and Reconstructive Surgery (PAAFPRS)
Professional Career Trajectory
Dr. Jang’s career path highlights a progression through some of Korea’s most prestigious rhinoplasty centers before establishing his independent practice. This trajectory suggests an accumulation of diverse surgical techniques and high-volume case experience.
- **Simmian Rhinoplasty Clinic (심미안의원):** Director, a historically significant clinic for pioneering ENT-based rhinoplasty.
- **Wonjin Plastic Surgery (원진성형외과):** Director of the Rhinoplasty Center, one of the largest mega-clinics in Korea.
- **Konopy Plastic Surgery (코노피성형외과):** Director.
- **Barob (B-Up) Clinic (비업의원):** Representative Director prior to Its-B.
- **Current:** Representative Director of Its-B Clinic.
Academic Contributions and Research
Dr. Jang is an active contributor to the academic field, frequently presenting at international workshops and symposiums.
- Key Lectures: "Surgical Anatomy of the Nose," "Use of Autologous Rib Cartilage," "Correction of Alar Retraction (Wings Alar Reduction)" at various international rhinoplasty workshops (2008–2025).
- Research Focus: Structural grafting, revision rhinoplasty using rib cartilage, specific techniques for correcting nostril asymmetry and retraction.
병원 정보
General Information and Location
- Official Name: Its-B Clinic (잇츠비의원)
- Representative Director: Dr. Jang Hyung-joon (장형준)
- Location: 204, 2nd Floor, Taeyoung Desian Luv, 455 Gangnam-daero, Seocho-gu, Seoul
- Contact: 02-599-7575
- Medical Departments: Plastic Surgery, Otolaryngology (ENT)
Its-B Clinic is located in the Gangnam-Seocho medical district, a hub for South Korea's plastic surgery industry.
Clinical Philosophy: The "Total Nose Care" Concept
The core philosophy of Its-B Clinic is defined by the convergence of function and aesthetics. Unlike general plastic surgery clinics that may prioritize external shape, Its-B leverages Dr. Jang's background as an ENT specialist to address internal nasal structures simultaneously with cosmetic reshaping.
- Dual Focus: Promotes the concept that a beautiful nose must also function correctly. Targeted at patients suffering from rhinitis, septal deviation, or valvular collapse alongside aesthetic concerns.
- Safety Protocols: Emphasizes safety through 3D CT diagnostics, endoscopic analysis, and CCTV in operating rooms for transparency.
Facility and Infrastructure
The clinic is equipped with specialized diagnostic and surgical hardware tailored for complex rhinoplasty:
- Diagnostic Equipment: 3D CT scanners and four types of endoscopes for precise mapping of internal nasal anatomy and accurate diagnosis.
- Surgical Equipment: Endoscopic surgical instruments and Cobulator devices for rhinitis surgery, minimizing tissue damage and bleeding.
- Anesthesia and Safety: Focus on safety with real-time monitoring and thorough recovery processes, including extended stays for complex rib cartilage procedures.
주요 시술 및 기술
Its-B Clinic offers a comprehensive suite of nasal surgeries, categorized into cosmetic, functional, and reconstructive domains, often leveraging Dr. Jang's specialized techniques.
1. Signature Technique: Wings Alar Reduction (윙스 비공내리기)
One of Dr. Jang's most distinct specializations, designed for patients with retracted alar rims (often called "dragon nose" or notched nostrils) or retraction caused by previous surgical contracture.
- Methodology: Involves grafting cartilage (often skin-cartilage composite grafts or auricular cartilage) to push the nostril rim downward, reducing nostril show and creating a more balanced "seagull" line.
- Differentiation: Emphasizes specific grafting techniques to maintain natural curvature, avoiding bulky or unnatural nostrils.
2. 3D Stereoscopic Rhinoplasty (입체 코성형)
The clinic's standard approach to primary and revision rhinoplasty, moving beyond simple height augmentation.
- Concept: Aims to create a three-dimensional balance between the forehead, nose bridge, tip, and chin (profile line).
- Technique: Typically involves structural grafting to the nasal tip (using septal or ear cartilage) to provide projection and rotation control, ensuring the tip does not droop over time.
3. Functional Rhinoplasty (기능성 코성형)
Leveraging the ENT background, these surgeries address airway obstruction and can often be covered by insurance.
- Procedures: Septoplasty (correction of deviated septum), Turbinoplasty (reduction of enlarged turbinates), and Nasal Valve Reconstruction.
- Integration: Almost always performed in conjunction with cosmetic reshaping to ensure aesthetic improvements do not compromise breathing.
4. High-Difficulty Revision and Reconstruction
The clinic is heavily positioned as a center for complex revision surgery.
- Contracture Correction (구축코 수술): Treats noses shortened and hardened due to infection or repeated surgeries, often requiring autologous rib cartilage.
- Materials: Strong preference for autologous materials (rib cartilage, dermis) in revision cases to minimize risk.
- Cleft Lip Rhinoplasty: Correction of nasal deformities associated with cleft lip, a highly complex procedure.
평판 분석 및 환자 경험
긍정적 요인 및 환자 만족도
- Aesthetics and Function: High satisfaction with simultaneous improvement of breathing and nasal shape. Successful transitions from "short, upturned noses" to more natural, elongated shapes.
- Meticulous Counseling: Dr. Jang praised for detailed explanations using CT scans to clarify structural issues, often described as "lecture-level."
- Handling "Hopeless" Cases: Testimonials from patients with multiple failed surgeries finding successful resolution, especially for columella lengthening and contracture release.
운영 특징 및 고려사항
- Recovery Management: Rigorous recovery protocol; patients may stay in the clinic for extended periods for rib cartilage surgeries. Pain management is effective, though packing/splint removal is uncomfortable.
- Wait Times: Due to detailed consultations and the director's direct involvement, wait times can be significant, especially given its popularity for revisions.
- Cost: Perceived as having a premium pricing structure, particularly for revision surgeries with rib cartilage. Patients often justify the cost by the quality and "last surgery" mindset.
- Conservative Approach: May prioritize safety and natural results over overly dramatic or trendy shapes, which might not suit patients seeking extreme changes.
- Swelling: Post-operative swelling, especially in complex reconstruction cases, is noted to be significant initially.
결론
Its-B Clinic, under the leadership of Dr. Jang Hyung-joon, stands as a specialized institution in the South Korean medical aesthetic market. Dr. Jang's background, merging the functional rigor of Otolaryngology with the aesthetic finesse of plastic surgery, defines the clinic's operational ethos. The clinic is particularly distinguished by its capability to handle complex revision cases, contracture corrections, and specific deformities like alar retraction through proprietary-style techniques like "Wings Alar Reduction."
For patients, Its-B represents a high-tier option that prioritizes structural integrity and long-term safety. While the cost and recovery investment may be higher than average, the clinic's reputation for resolving chronic nasal issues and providing detailed, transparent care makes it a significant player in the field of advanced rhinoplasty.