Key Highlights
Specialized Institution
Facebone Plastic Surgery (얼굴본성형외과) is a specialized medical institution focusing primarily on facial contouring, with a specific emphasis on zygoma reduction and reconstruction.
Experienced Leadership
The clinic is led by Dr. Park Yong-nam, a board-certified plastic surgeon with over 20 years of experience, specializing in reconstructive and craniofacial surgery.
Conservative Philosophy
Distinguished by a conservative yet precise approach, advocating for "maximizing beauty with zygoma surgery alone" to avoid unnecessary additional contouring procedures, prioritizing safety.
Nuanced Reputation
High ratings on commercial platforms contrast with moderate scores on community forums, where qualitative feedback praises his professional honesty and lack of upselling, noting a direct consultation style.
Hospital Information
General Information & Location
Facebone Plastic Surgery (Korean: 얼굴본성형외과의원) is a private medical institution located on the 4th Floor of the Inseong Building, 603 Gangnam-daero, Seocho-gu, Seoul. This places it in the Jamwon-dong area, a central hub for aesthetic medicine in South Korea.
- Phone: 02-3448-0203
- Business Reg. No.: 486-07-01065
- Official Website: facebone.co.kr
Operational Hours
- Weekdays (Mon-Fri): 10:00 AM – 7:00 PM
- Saturdays: 10:00 AM – 4:00 PM
- Sundays/Holidays: Closed (confirmation recommended)
Brand Identity & Specialization
The clinic's name, "Facebone" (얼굴본), explicitly signals its sub-specialization in the facial skeleton. Its slogan, "Concentrating on Face Bones" (얼굴뼈에 집중합니다), reinforces this identity.
The primary clinical focus is facial contouring (An-myeon Yun-gwak), with a specific sub-specialization in Zygoma (Cheekbone) Reduction. Other procedures are often presented as complementary.
This specialized approach differentiates Facebone from generalist clinics, positioning it as an authority in facial bone surgery.
Medical Leadership: Dr. Park Yong-nam
Professional Credentials & Education
Dr. Park Yong-nam (박용남) is the Representative Director of Facebone Plastic Surgery. He is a board-certified specialist in plastic surgery, a credential that requires rigorous training and examination in South Korea.
- Medical License Acquisition: March 11, 1995
- Plastic Surgery Board Certification: February 28, 2003
- Clinical Experience: Over 20 years of post-specialization experience (as of 2025), with over 15 years focused on facial contouring.
Career History
Dr. Park's career indicates a strong foundation in both reconstructive and aesthetic surgery.
- Former Chief of Plastic Surgery, Bestian Hospital (renowned for burn treatment)
- Former Chief of Plastic Surgery, Mizform Clinic (Bundang)
- Former Director/Representative, Apgujeong N Plastic Surgery
- Former Director, AJ Plastic Surgery
Academic & Professional Affiliations
- Korean Society of Plastic and Reconstructive Surgeons (대한성형외과학회)
- Korean Society for Aesthetic Plastic Surgery (대한미용성형외과학회)
- Korean Cleft Palate-Craniofacial Association (대한두개안면성형외과학회) - *Highly relevant to his specialization*
- Korean Society for Surgery of the Hand (대한수부재건학회)
- Korean Burn Society (대한화상학회)
- Korean Association of Clinical Plastic Surgeons (대한성형외과 개원의협의회)
Clinical Specialization: The Facebone System
Core Competency: Zygoma Reduction
The flagship procedure at Facebone Plastic Surgery is Zygoma Reduction. Dr. Park has a distinct philosophy: "Maximizing beauty with zygoma surgery alone."
This approach emphasizes diagnosing if zygoma reduction alone can achieve desired facial balance, minimizing trauma and avoiding an "over-resected" look.
Surgical Techniques & Methodology
1. Precision Analysis
Utilizing 3D-CT and X-ray diagnostics to map facial skeleton, nerve pathways, and bone thickness, aiming for an error margin of less than 1mm.
2. Volume Zygoma Surgery (볼륨광대성형)
A technique that reduces facial width (arch reduction) while preserving or repositioning front cheek volume to maintain a youthful, three-dimensional appearance, aligning with advanced standards of care.
3. Customized Planning
Variations like Zygoma Reduction + Fat Grafting/Lifting, and Revision Surgery for issues like non-union or asymmetry.
Complementary Procedures
To support facial contouring results, the clinic offers a range of soft tissue and feature surgeries:
- Rhinoplasty (Nose Surgery): Tip plasty, dorsal augmentation, male rhinoplasty.
- Blepharoplasty (Eye Surgery): Double eyelid surgery (buried/incisional), canthoplasty, ptosis correction.
- Anti-Aging: Full-face fat grafting, thread lifting, "Aristocrat Surgery" (paranasal augmentation).
- Petit Procedures: Botox (jawline) and fillers (lips, chin).
Safety Protocols & Patient Care
- Anesthesiologist Involvement: Real-time monitoring by an anesthesia specialist during surgery.
- Emergency Infrastructure: Facility equipped for potential intra-operative crises.
- Surgical Safety Record: Claim of "accident-free record since opening" (개원이래 무사고).
- Responsible Care System: Dr. Park manages the entire process from consultation to post-operative follow-up, ensuring direct doctor involvement.
Reputation and Market Analysis
Quantitative Metrics (App Platforms)
On major Korean aesthetic surgery platforms, Facebone Plastic Surgery generally maintains high visibility and positive ratings.
Gangnam Unni (강남언니)
- Rating: Approximately 9.1 / 10
- Volume: Over 1,000 reviews and evaluations
- Dr. Park's Rating: 9.2 / 10 (based on ~690 reviews)
Yeoshin Ticket (여신티켓)
- High engagement with event purchases and reviews.
Qualitative Analysis (Community Forums)
Analysis from Sungyesa (성예사), a premier plastic surgery community, reveals a more nuanced reputation.
Sungyesa Rating: 3.2 / 5.0 (based on 48 evaluations)
Patient Sentiment Themes:
- Professionalism: High expertise frequently mentioned.
- Consultation Style: Characterized as "cold," "calm," "decisive," or "cynical/cool" (냉정하면서도 단호하신 분). Objective rather than overly friendly.
- Ethical Standards: Recurring positive theme of absence of excessive recommendations (과잉진료 없음). Appreciated for not pressuring into unnecessary surgeries, building trustworthiness.
- Wait Times: Some reviews mention short waiting times.
The discrepancy between app ratings and forum ratings is common. Forum reviews are often considered more "authentic," indicating that while bedside manner might not be universally appealing, the medical ethics are highly respected.
Comprehensive Synthesis & Conclusion
Distinctive Characteristics
- Niche Focus: By concentrating on facial bones (specifically zygoma), the clinic avoids the pitfalls of "factory-style" clinics, offering specialized expertise.
- Director-Led Care: Dr. Park Yong-nam's direct involvement in all stages of care (consultation to post-op) is a significant selling point, addressing concerns about "shadow doctors."
- Conservative Aesthetics: The philosophy of using the minimum necessary surgery (e.g., Zygoma only) appeals to patients seeking natural improvements rather than radical transformations.
Summary of Dr. Park's Profile
Dr. Park is a seasoned specialist with a background rooted in reconstructive surgery. His reputation is that of a "surgeon's surgeon"—technically proficient, ethically sound, and direct in communication. He is known for providing objective, honest assessments, which some patients might perceive as "cold" but many find reassuring and trustworthy.
Final Verdict for Potential Patients
Facebone Plastic Surgery represents a specialized, safety-conscious option particularly well-suited for patients who:
- Prioritize surgical safety and direct doctor involvement.
- Seek specific zygoma reduction or revision.
- Prefer a conservative medical opinion that avoids upselling.
- Are comfortable with a direct, professional consultation style.
Disclaimer: This report is based on publicly available data as of early 2025. Medical decisions should always be made following direct consultation with qualified professionals. Surgical outcomes vary by individual.
Facebone PS