Analysis Report

Beau Oriental Clinic

In-depth Analysis of Representative Director Kim Myung-wan

Korean Medicine Diet In-house Decoction Holistic Beauty

Key Insights

Institution Overview

Beau Oriental Clinic, located in Sinsa-dong, Gangnam-gu, specializes in diet and intractable skin disease treatment. Established in 2007, it has a history of operations in Cheongdam-dong and Dongtan before returning to Gangnam.

Director's Unique Background

Representative Director Kim Myung-wan, a Woosuk University Korean Medicine graduate, has a unique past as a former baseball player who self-studied for over 15 hours daily to enter Korean medicine school after serving in the Marine Corps, inspiring many through his memoir *Rainmaker*.

Signature Treatment: 'Beautihwan'

The clinic's core prescription, 'Beautihwan', is a diet herbal medicine designed for a 'diet that clears the face'. It achieves weight loss by regulating body water balance and improving skin complexion, moving beyond simple appetite suppression.

In-House Decoction System

Unlike many clinics relying on external facilities, Beau Oriental Clinic boasts an in-house decoction room. A resident herbalist oversees herb selection, preparation, and packaging, ensuring high-quality control and reliability.

Strong Market Reputation

The clinic holds a high rating (9.7/10) on aesthetic platforms like Gangnam Unni and has gained recognition through successful weight loss cases of influencers, including prominent webtoon artists, solidifying its trusted efficacy.

Representative Director Kim Myung-wan

Unique Background & Education

Director Kim Myung-wan graduated from the College of Korean Medicine at Woosuk University and obtained a Master's degree from the same institution. His journey is marked by a unique human victory narrative:

  • A former high school baseball player who, inspired by Heo Jun's life, decided to become a Korean medicine doctor.
  • Overcame academic challenges through fierce self-study of over 15 hours daily after serving in the Marine Corps.
  • His strenuous path was chronicled in the memoir *『Rainmaker』*, a revered read among exam students.

Professional & Academic Activities

Director Kim Myung-wan actively contributes to various academic and social spheres:

  • Regular member and certified team doctor of the Association of Korean Sports Medicine.
  • Regular member of the Korean Pharmacopuncture Institute, Korean Association of Herbal Formulation, and Korean Association of Antioxidant Medicine.
  • Served as Vice President of the Hwaseong City Association of Korean Medicine.
  • Active in combining sports and Korean medicine, including presenting Taekwon Gymnastics at the 1st World Taekwondo Culture Expo.

Treatment Philosophy

Director Kim Myung-wan's philosophy centers on "Diet that does not harm health" and "Communication with patients."

He views obesity not merely as a cosmetic issue but as the root of all diseases, developing constitution-tailored prescriptions based on extensive research from *Dongui Bogam* and modern medical papers.

Beau Oriental Clinic adheres to three core principles:

  1. Prescriptions that prioritize post-consumption health.
  2. Delicate 1:1 personalized treatment.
  3. Building trust that lasts a lifetime.

Clinic Information

Overview & Location

Beau Oriental Clinic is primarily focused on diet and skin diseases. It is currently located at 4th Floor, Shinmyeong Building, 20 Gangnam-daero 152-gil, Gangnam-gu, Seoul, conveniently near Sinsa Station (Subway Line 3 and Shinbundang Line).

The name 'Beau,' derived from the French word for beauty, reflects the clinic's dedication to enhancing both external aesthetics and internal health through traditional Korean medicine.

History & Relocation

Established in 2007, Beau Oriental Clinic has over 15 years of experience. Its relocation history aligns with Director Kim Myung-wan's treatment philosophy and expansion strategy:

  • **Initial & Expansion:** Began in Cheongdam-dong, Gangnam-gu.
  • **Relocation to Dongtan (2017):** Expanded operations to Dongtan, Hwaseong-si, Gyeonggi-do, where Director Kim served as Vice President of the Hwaseong City Association of Korean Medicine.
  • **Return to Gangnam:** Subsequently moved back to Sinsa-dong, Gangnam-gu, a strategic move to reinforce its competitiveness in the core demand area for aesthetic and diet treatments.

Treatment Environment & Differentiators

The clinic provides a modern and clean interior, deliberately designed to be free from traditional herbal medicine smells to enhance accessibility for younger patients. It also offers weekday night sessions to accommodate working professionals.

The In-House Decoction System: A Core Differentiator

Beau Oriental Clinic's most significant differentiator is its **in-house decoction room**. Unlike many clinics that outsource preparation for cost and convenience, Beau maintains its own facilities. A professional herbalist resides on-site, managing the entire process from herb storage and inspection to preparation, decoction, and packaging. This direct oversight ensures real-time quality control, immediate response to prescription changes, and uses only GMP-certified medicinal herbs, eliminating concerns about unqualified preparation or low-quality ingredients.

Core Treatment Programs

Diet Clinic: Beautihwan

The signature program, 'Beautihwan', is a self-developed diet herbal medicine created by Director Kim Myung-wan around 2014, specifically to address modern individuals' insufficient water intake and skin issues that often arise during dieting.

Mechanism of Action:

  • **Appetite Control:** Induces satiety to naturally reduce food intake.
  • **Addressing 4 Major Causes:** Stabilizes appetite by improving underlying causes like lack of water, stress, insufficient sleep, and unresolved sexual desire (energy imbalance).
  • **Water Balance:** Focuses on balancing body water to prevent skin dryness or premature aging, which can be common during conventional diets, rather than inducing excessive diuretic effects.

Promoting the slogan 'Diet that clears the face,' Beautihwan emphasizes simultaneous complexion improvement with weight loss. This is achieved by blending auxiliary medicinal herbs that mitigate potential sympathetic nervous system excitation side effects (e.g., dry mouth, insomnia) often associated with Ephedra.

Skin & Other Clinics

Beyond its renowned diet program, Beau Oriental Clinic also offers treatments for various other conditions:

Skin Diseases:

Specializes in treating intractable skin conditions such as atopic dermatitis, seborrheic dermatitis, and flat warts. Treatments focus on restoring the skin barrier through immunity enhancement and toxin discharge using traditional Korean medical approaches.

Pain and Correction:

Leveraging Director Kim Myung-wan's background in sports Korean medicine, the clinic also provides pain management and body shape correction treatments, integrating a holistic view of physical well-being.

Reputation & Public Perception

Positive Evaluations

Platform Evaluation (Gangnam Unni):

Beau Oriental Clinic boasts an impressive **9.7 out of 10** rating on the aesthetic medical information platform 'Gangnam Unni' (based on 76 reviews). It has been recognized as a 'Customer Evaluation Excellent Hospital', with patients praising the transparency of medical staff real names and information provision.

Key areas of patient satisfaction include "Director's meticulous consultation," "Diet without skin troubles," and "Healthy weight loss."

Influencer & Media Exposure:

The clinic gained significant attention through the success story of webtoon artist Eun Jeong-soo, who lost approximately 30kg in 1 year and 3 months using Beautihwan and later became an advertising model. Beau Oriental Clinic is also frequently mentioned in discussions about successful influencer diets, including references to the author of the popular webtoon 'True Beauty' (Yaongyi), contributing to high public awareness.

Community Reaction:

Online communities like 'TheQoo' generally echo positive sentiments, particularly noting the "Appetite suppression effect is certain" and commendations that "Skin was not damaged" during the diet process.

Considerations & Critical Perspectives

Potential Side Effects:

As with all diet herbal medicines, individual constitutional differences may lead to reactions such as palpitations, insomnia, or hand tremors. Beau Oriental Clinic proactively informs patients of these possibilities and employs its in-house decoction system to allow for immediate prescription adjustments, minimizing adverse effects.

Cost Implications:

Given its commitment to customized herbal medicine and the operational costs of an in-house decoction system, the treatment expenses at Beau Oriental Clinic may be higher compared to mass-produced, low-cost diet drugs. This can be a significant consideration for some potential patients.

Conclusion & Core Values

Beau Oriental Clinic stands out as a institution dedicated to pursuing 'healthy beauty,' firmly rooted in Representative Director Kim Myung-wan's unwavering treatment philosophy.

The clinic's **in-house decoction room and resident herbalist system** are particularly crucial, offering medical consumers unparalleled trust in quality and safety. The signature 'Beautihwan' diet program achieves differentiated competitiveness by delivering both effective weight loss and noticeable skin improvement.

Director Kim Myung-wan's inspiring personal journey serves as a powerful motivator for patients, demonstrating that 'change is possible with effort.' This, coupled with high platform ratings and documented success stories, firmly supports the clinic's clinical prowess. While individual responses to herbal dieting may vary, emphasizing thorough consultation and constitutional analysis prior to treatment is paramount.

Overall, Beau Oriental Clinic has successfully carved out a distinctive niche in the Gangnam aesthetic Korean medicine market, distinguished by its commitment to sincere treatment and strict quality control.

Healthy Diet Patient-Centered Care Quality Assurance