Hershe Plastic Surgery Clinic · Dr. Young-Chun Jung Analysis Report

Executive Summary

History and Tradition

Hershe Plastic Surgery Clinic opened in 1992 and is one of Korea's first-generation plastic surgery clinics with over 30 years of clinical experience, located in Cheongdam-dong, Gangnam-gu, Seoul.

Expertise and Leadership

CEO Dr. Young-Chun Jung is a board-certified plastic surgeon from Yonsei University College of Medicine. He served as the president of MIPS and leads 'minimal invasive plastic surgery' that combines non-surgical procedures with surgical effects.

Proprietary Technology

Dr. Jung developed the lifting thread 'Epiticon' himself and holds patents for it. He has built unrivaled clinical data in the fields of facial lifting and hip-up surgery using this technology.

Global Reputation

The clinic has high recognition in the global medical tourism sector, having received a commendation from the Minister of Health and Welfare as an excellent institution for attracting foreign patients, and possesses a multi-language support system.

This report comprehensively analyzes the medical philosophy, technical capabilities, and market reputation of Hershe Plastic Surgery Clinic, which has a long history in the Korean cosmetic surgery market, and its leader, Dr. Young-Chun Jung. In particular, it focuses on the academic value of Minimal Invasive Plastic Surgery (MIPS) led by Dr. Jung and the clinical significance of the independently developed medical device (Epiticon). Furthermore, it highlights the clinic's position in the Korean medical tourism industry through its safety systems and global patient attraction strategies.

CEO Dr. Young-Chun Jung: Profile & Academic Achievements

Education & Major Career

Board-certified plastic surgeon, graduated from Yonsei University College of Medicine.
Served as an adjunct professor of plastic surgery at the same university.
Active regular member of major domestic societies such as the Korean Society of Plastic and Reconstructive Surgeons, the Korean Society for Aesthetic Plastic Surgery, and the Korean Association of Maxillofacial Plastic and Reconstructive Surgeons.
Holds regular membership in the American Society of Plastic Surgeons (ASPS), engaging actively in international academic exchanges.

Leadership in Minimal Invasive Plastic Surgery (MIPS)

Dr. Jung's most notable career highlight is pioneering and developing the field of 'Minimal Invasive Plastic Surgery (MIPS).' He served as the president of the International Society of Minimal Invasive Plastic Surgery (MIPS) and contributed to establishing the academic system for minimally invasive procedures that lie on the boundary between surgery and non-surgery.

Definition of MIPS: A collective term for procedures that minimize or avoid incisions while preserving normal tissue as much as possible (thread lifting, fillers, Botox, liposuction, etc.).
Academic Activities: Dr. Jung shares his clinical know-how with the academic community, such as lecturing on "Buttock Augmentation Using Thread Lifting and Fat Grafting" as a speaker at the MIPS textbook publication commemorative event.

Patents & R&D

Dr. Young-Chun Jung demonstrates his aspect as a medical technology developer beyond being a simple clinician. He holds the following major patents:

Patent No. 10-1701434: Novel suture for facial and body lifting (Base technology for Epiticon threads).
Patent No. 10-0995133: Method for producing cell growth factors from adipose tissue-derived stem cells and monocytes and their use.
Patent No. 10-1656511: Culture medium for adipose stem cells with improved hair growth and hair loss prevention capabilities and its preparation method.

These patents serve as the technical foundation for lifting and stem cell-related procedures offered by Hershe Plastic Surgery Clinic. In particular, the self-developed lifting threads act as a differentiated competitive edge in the clinical field.

1. Introduction: Overview and History of Hershe Plastic Surgery Clinic

1.1 Establishment and Location

Hershe Plastic Surgery Clinic was founded in 1992 and is a medical institution with a history of over 30 years, growing alongside the Korean plastic surgery market.

Currently, it is located on the 2nd to 4th floors at 730 Samseong-ro, Gangnam-gu, Seoul (63-12 Cheongdam-dong). This is analyzed as a strategic location selection to provide high-end medical services by utilizing the geographical advantage of Cheongdam-dong, Gangnam's major beauty and fashion hub.

1.2 Medical Philosophy and Mission

Hershe Plastic Surgery prioritizes 'naturalness' as its top value, aiming to improve the quality of life by delicately refining one's inherent charm rather than excessive plastic surgery.

The clinic's operational philosophy centers on patient safety and satisfaction, emphasizing honest treatment without shadow doctors (surrogate surgery) and a personalized counseling system.

Also, under the slogan "Hershe studies your appearance of tomorrow," it continues to conduct academic research and technological development.

3. Major Clinical Areas and Core Technology Analysis

While Hershe Plastic Surgery Clinic performs general plastic surgery treatments such as anti-aging, body contouring, and eye/nose surgery, it shows specialized strength in lifting and hip-up surgery based on Dr. Jung's expertise.

3.1 Epiticon Lifting

Technical Features: Unlike existing Cog threads made by cutting methods, Epiticon adopts a molding method, resulting in strong durability and excellent traction. This is suitable for lifting heavy skin tissues and exerts strong fixation power even with a small number of threads.
Dual Action: It simultaneously implements a lifting effect that pulls and a fixing effect that secures, making it effective for improving deep areas such as jowls, jawline sagging, and nasolabial folds.
Applicable Areas: Customized procedures are available for specific areas such as the forehead, mid-to-lower face, and jawline, as well as full-face lifting.

3.2 Hip-up Surgery and Body Lifting

Hershe Plastic Surgery Clinic is one of the few hospitals in Korea specializing in hip-up surgery, presenting a complex approach beyond simple implant insertion.

Hershe Hip-up Lifting: It uses a hybrid method combining special threads, fillers, and autologous fat grafting to improve sagging and volume-deficient buttocks.
Academic Basis: Dr. Jung proved the medical basis of the procedure by publishing a paper titled "Gluteal Soft-Tissue Repositioning Using Polydioxane Threads" in the journal 'Dermatologic Surgery'.
Scope of Procedure: It provides comprehensive solutions related to the buttocks, including not only hip-up but also pelvic surgery, hip-dip correction, and treatment of hip-up surgery side effects.

3.3 Anti-aging and Other Surgeries

MACS Lifting: A minimal incision face lift reporting a high success rate of 93.7%, pursuing a definite lifting effect while minimizing scars.
Eye/Nose Surgery: Emphasizes natural results in upper/lower blepharoplasty, under-eye fat repositioning, and rhinoplasty (Mono nose, Mesh nose), and possesses expertise particularly in revision surgeries.
Breast Surgery: Applies the latest surgical techniques to minimize pain and scars, such as using the Keller Funnel and pocket anesthesia.

4. Medical Safety Systems and Infrastructure

4.1 Safety First Policy and Anesthesia System

Hershe Plastic Surgery emphasizes safety as the top priority, highlighting an accident-free record (based on specific periods) since its opening in 1992.
Board-certified plastic surgeons handle everything from consultation to surgery. Anesthesiology and pain medicine specialists are resident or collaborate to ensure the safety of sedation and general anesthesia.
The clinic claims to be a hospital without 'Shadow Doctors' (surrogate surgeons) and builds patient trust based on the principle that the attending physician operates directly.

4.2 Advanced Equipment and Post-operative Care

Utilizes 3D Diagnosis and Simulation: Uses advanced diagnostic equipment to establish accurate surgical plans.
Post-operative Care Program: Operates a systematic after-care system assisting recovery after surgery, such as swelling management and scar care, to support patients' quick return to daily life.

6. Reputation Analysis and Patient Feedback

6.1 Positive Reviews

Expertise and Results: Patients generally evaluate the medical staff's expertise and procedure results positively. Satisfaction is particularly high for specialized procedures such as Hip-up Lifting and Epiticon Lifting.
Kindness and Service: There are many favorable reviews regarding the friendly response of consultation managers and medical staff, detailed explanations, and interpretation services for foreign patients.
Naturalness: Many reviews state that they obtained natural results that are not excessive, aligning with the hospital's philosophy.

6.2 Considerations and Mixed Reviews

Waiting Time: As it is a popular hospital, there are some opinions that waiting times can be long.
Cost: Aiming for premium medical services and located in Cheongdam-dong, Gangnam, there is a perception that the price range is higher compared to low-cost clinics.
Individual Differences: As with all medical procedures, satisfaction with results can vary depending on individual constitution or expectations, and there are rare cases where revision surgery or additional procedures are considered.

5. Global Reputation and External Activities

5.1 Achievements in Attracting Foreign Patients

Evaluated as a leader in Korean medical tourism.
Selected as an excellent institution for attracting foreign patients, receiving a commendation from the Minister of Health and Welfare.
Received the 'Medical Asia' Global Medical Service Grand Prize, recognized externally for its contributions.
Provides interpretation services in various languages including English, Chinese, Japanese, and Russian, and offers one-stop services from airport pickup to accommodation arrangement to facilitate convenience for overseas patients.

5.2 Academic and Educational Activities

Dr. Jung is active in lecturing at domestic and international conferences.
He takes the lead in spreading Korea's advanced plastic surgery techniques through familiarization tours for invited Kazakhstani medical staff and charity medical services for Chinese medical staff.
He also serves as the director of the International Plastic Surgery Training Center (IPSTC) in Seoul, performing the role of educating foreign doctors on cosmetic surgery techniques.

7. Conclusion

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Hershe Plastic Surgery Clinic and CEO Dr. Young-Chun Jung hold a unique position in the Korean plastic surgery market possessing both tradition and innovation.

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The long clinical experience accumulated since 1992 represents the hospital's stability, while the research on Minimal Invasive Plastic Surgery (MIPS) and the development of Epiticon threads led by Dr. Jung demonstrate technical advancement.

In particular, the proprietary technology and patents in the fields of facial lifting and hip-up surgery are key competitive edges differentiating it from other hospitals. Furthermore, active foreign patient attraction activities and the establishment of global networks suggest that Hershe Plastic Surgery functions as an international cosmetic surgery hub beyond a simple local clinic.

Comprehensively, Hershe Plastic Surgery can be evaluated as a high-level plastic surgery medical institution equipped with proven technical skills of medical staff, systems prioritizing safety, and services meeting global standards. However, patients considering procedures are recommended to fully utilize the hospital's expertise in lifting and body surgery while making careful decisions through in-depth consultations tailored to their individual conditions.

Key Value Tags

30+ Years of Tradition

Stability & Proven Experience

Innovative MIPS & Epiticon

Pioneering Technology

Global Medical Hub

International Standards & Service