Analysis Report
Ryu Dong-wan Representative Director In-depth Analysis
Established in 2009, Braun Plastic Surgery is a prominent large-scale institution in Gangnam, specializing in facial contouring, rhinoplasty, and blepharoplasty.
Director Ryu Dong-wan is recognized as a leading rhinoplasty specialist, particularly known for pioneering the distinctive 'Jaryeohan' (Natural + Flashy) aesthetic.
With a strong academic foundation (Best Academic Award, KSPRS), Director Ryu excels in precise 3D-CT diagnosis and advanced revision rhinoplasty using autologous tissues.
The hospital prioritizes patient safety with a real-name surgery system and resident anesthesiologists, though it navigates ongoing online reputation challenges and cost transparency discussions.
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Braun Plastic Surgery opened in 2009, establishing itself as one of Korea's representative large plastic surgery clinics with over 15 years of experience.
Located on Gangnam-daero, Seocho-gu, Seoul (near Sinnonhyeon Station), it underwent significant expansion and relocation to a new 13-story building around December 2023. This move elevated its safety systems and facilities to a university-hospital level.
The hospital operates under a representative director system by field, led by Kim Tae-gyu, Lee Ji-won, and Ryu Dong-wan, fostering a cooperative system for each specialized area.
Braun Plastic Surgery places the 'eradication of surrogate surgery (shadow doctors)' and a 'surgery real-name system' at the core of its operational philosophy. This approach is a strategic response to past controversies regarding ghost surgeries in the Gangnam area, aimed at securing profound patient trust.
Furthermore, the hospital emphasizes a robust safety system, ensuring that anesthesiology specialists reside on-site and meticulously monitor the entire surgical process from start to finish.
High Satisfaction with Surgical Results:
Director Ryu Dong-wan is consistently praised for accurately understanding patient needs and recommending only necessary surgeries, avoiding over-treatment. Patients frequently express high satisfaction, particularly regarding asymmetry correction and the creation of natural aesthetic lines.
Systematic Foreign Patient Care:
The hospital boasts a well-established 'Medical Tourism' infrastructure, including comprehensive interpretation services, convenient airport pickup, and accommodation linkage. This holistic approach has garnered numerous positive reviews from international patients.
Exemplary Post-operative Management:
Braun Plastic Surgery's After-care system is highly systematic, facilitating patient recovery with services such as swelling lasers and specialized shampoo services, enhancing the overall patient experience.
Cost and Price Differences:
A recurring point of concern is the perception that higher costs are charged to foreign patients compared to locals. While a common phenomenon in the Korean plastic surgery tourism market, it remains a source of dissatisfaction for some international clients.
Extended Wait Times:
Due to the nature of a large, popular hospital, patients often experience long wait times for both consultations and surgeries. Concerns have also been raised regarding some initial consultations being primarily conducted by consultants or shorter consultation durations with the director.
'Blacklist' and Accident-Related Rumors:
In various online communities (e.g., Sungyesa, Babitalk), persistent inquiries question whether Braun Plastic Surgery is included in the informal 'Plastic Surgery Blacklist.' These rumors, often linked to past medical accident issues in large Gangnam hospitals, contribute to consumer anxiety.
Braun Plastic Surgery and Representative Director Ryu Dong-wan stand as a top-tier medical institution and specialist within the Korean plastic surgery market.
Director Ryu Dong-wan combines profound academic insight with extensive clinical experience, excelling in 'Jaryeohan' aesthetics and complex revision surgeries.
Braun Plastic Surgery boasts university-hospital-grade facilities, a robust cooperative system, and a strong capability to cater to international patients.
Proactive measures like real-name surgery and resident anesthesiologists address market concerns, ensuring patient peace of mind and ethical practices.
Overall, Director Ryu Dong-wan is a viable option for patients seeking rhinoplasty, especially those preferring revision surgery or the 'Straight-Semicurve' aesthetic line. However, considering the characteristics of a large hospital, it is advisable to proceed with surgery after thorough consultation and verification of all safety protocols.