Key Summary
Institution Overview
ID Clinic Hongdae is the 7th branch of the ID Hospital network, a leading aesthetic medical group in Korea, which opened on December 16, 2024, near Hongik University Station in Mapo-gu, Seoul. It boasts the largest scale among ID Clinic branches at approximately 250 pyeong (approx. 826㎡) and serves as a 'K-Beauty' hub targeting foreign tourists and the younger generation.
Medical Staff Competence
Chief Director Lee Hong-woo graduated from Yonsei University College of Medicine and gained extensive clinical experience at large network clinics in areas with high foot traffic and sensitive trends, such as Abijou Clinic Myeongdong and Ppeum Clinic Hongdae. This suggests he possesses high proficiency in the latest beauty trends and high-demand procedures.
Core Competitiveness
The clinic is equipped with high-end lifting equipment such as Ulthera, Thermage FLX, and Titanium Lifting, as well as a diverse lineup of skin boosters. Key features include 1:1 customized procedures using the Mark-Vu skin diagnosis device, weekday night treatments (until 9 PM), and a system for attracting foreign patients.
Reputation Analysis
It records over 500 reviews and a high rating of 9.2/10 on major aesthetic medical platforms like Gangnam Unni. Individual satisfaction with Chief Director Lee Hong-woo is very high at 9.5, receiving positive evaluations for detailed counseling, pain management, and procedure design without overtreatment.
Chief Director Lee Hong-woo
"1:1 customized procedures through accurate diagnosis."
Education:
- Yonsei University College of Medicine
Career:
- Former Abijou Clinic Myeongdong
- Former Ppeum Clinic Hongdae
- Current Chief Director of ID Clinic Hongdae
Specialized Fields:
- Fillers, Lifting, Botox
- Hair Removal, General Skin Care
Reputation:
- Gangnam Unni Doctor Rating: 9.5 / 10.0 (63 reviews)
- Praised for meticulous procedures & kind explanations.
Hospital Information & Infrastructure
Overview and Location Characteristics
- **Official Name:** ID Clinic Hongdae (ID Clinic Hongdae Branch)
- **Location:** 10th Floor, H-CUBE Building, 140 Yanghwa-ro, Mapo-gu, Seoul
- **Accessibility:** Near Exit 9 of Hongik University Station (Subway Line 2, Airport Railroad, Gyeongui-Jungang Line), optimized for foreign patients and locals.
- **Opening Date:** Officially opened on December 16, 2024
- **Scale:** Approximately 250 pyeong (approx. 826㎡), the largest among existing ID Clinic branches.
Treatment Environment and Operational System
- **Treatment Hours:**
- Weekdays (Mon-Fri): 10:30 ~ 21:00 (Night diagnosis implemented)
- Weekends (Sat-Sun): 10:30 ~ 17:00
- Note: Continuous treatment without a lunch break for patient convenience.
- **Facility Features:**
- **Private Waiting Room and Powder Room:** Dedicated spaces for patient privacy.
- **Precision Skin Diagnosis Room:** Equipped with 'Mark-Vu' for scientific skin analysis.
- **Foreigner-Friendly System:** Multilingual staff (English, Chinese) and Tax Refund services.
Major Procedures and Equipment
Lifting & Tightening
| Equipment Name | Energy Source | Main Effects | Remarks |
|---|---|---|---|
| Ulthera | HIFU (Ultrasound) | Powerful lifting, SMAS contraction | US FDA approved, standard of premium lifting |
| Thermage FLX | RF (Radio Frequency) | Collagen regeneration, skin tightening | 4th generation, reduced pain, enhanced effects |
| Titanium Lifting | Diode Laser | Lifting, tightening, brightening (3 effects) | Rapid rise in popularity, immediate effects, low pain |
| Shurink Universe | HIFU (Ultrasound) | Lifting, contour improvement | Korean version of Ulthera, excellent cost-performance |
| Oligio | RF (Radio Frequency) | Korean Thermage, elasticity improvement | Reasonable price compared to Thermage |
| InMode | RF + HVP | Fat decomposition (FX) + Tightening (Forma) | Excellent for double chin and cheek fat removal |
| Onda | Coolwave (Microwave) | Fat reduction, tightening | Latest lifting device with almost no pain |
Skin Boosters
- **Rejuran Healer:** Salmon DNA (PN) component, excellent for skin regeneration, oil-water balance control, and scar improvement.
- **Juvelook & Juvelook Volume:** Combines PDLLA component and hyaluronic acid to induce self-collagen production. For pores/scars (Juvelook) and volume augmentation (Juvelook Volume).
- **Exosome (ASCE+):** Stem cell-derived components with powerful anti-inflammatory, regenerative, and pore-shrinking effects, recommended for acne or sensitive skin.
- **Ultracol:** Liquidized PDO component microspheres, 'liquid thread lifting', effective for elasticity improvement.
- **Skinvive:** Latest hyaluronic acid preparation from Allergan, USA, effective for improving skin roughness and fine wrinkles.
- **Others:** Liliied, Filmed 135 (Chanel Injection), Jalupro, and various other product lines available.
Petit Procedures and Body Care
- **Botox/Filler:** Equipped with various brands (Xeomin, Allergan, Wonder Tox, Juvederm), providing precise procedures by area.
- **Body Contouring:** Non-surgical fat decomposition injection procedures with ID Hospital's know-how ('Body PT Injection', 'Fat Kill Injection', 'Double Chin Fat Cell Destruction Injection').
- **Thread Lifting:** Uses various threads (Mint Thread, Silhouette Soft, Jamber Thread) for immediate sagging improvement.
Reputation and Customer Reaction Analysis
Quantitative Evaluation
- **Gangnam Unni Rating:** 9.2 / 10.0 (Based on 533 reviews)
- Over 500 reviews in early stages, indicating aggressive marketing and high visitor numbers.
- 9.2 is considered 'very excellent' on aesthetic medical platforms.
- **Chief Director Lee Hong-woo Rating:** 9.5 / 10.0 (Based on 63 reviews)
- Higher individual rating suggests high technical proficiency and satisfaction with counseling.
Qualitative Evaluation (Review Keyword Analysis)
- **Positive Evaluations (Pros):**
- **"Effects are definite":** High satisfaction with skin elasticity and radiance after procedures.
- **"Kind and meticulous":** Many compliments on Director Lee Hong-woo's counseling and attention to detail.
- **"Facilities are pleasant":** Luxurious interior and comfortable private waiting spaces.
- **"Foreigner-friendly":** Smooth English and Chinese support leads to high satisfaction among overseas visitors.
- **"Less factory-like feel":** Aims for 1:1 customized counseling despite being a large hospital.
- **"Pain management":** Anesthesia cream and pain care during procedures were well done.
Price and Event Policy
ID Clinic Hongdae is adopting a strategy to lower price barriers through 'launching events', making procedures accessible to university students and young professionals.
- **InMode FX/Forma 1 area:** Approx. 49,000 KRW
- **Rejuran Healer 2cc:** Approx. 199,000 KRW
- **Ulthera 100 shots:** Approx. 390,000 KRW
- **Wrinkle Botox (Domestic):** From approx. 15,000 KRW
Comprehensive Analysis and Conclusion
**ID Clinic Hongdae** is the epitome of a 'premium popularization' model that combines the powerful brand power of ID Hospital with the rich field experience of **Chief Director Lee Hong-woo**.
1. Expertise
Director Lee Hong-woo accurately identifies the needs of the MZ generation and foreign patients through experiences at the forefront of trends like Abijou and Ppeum Clinic, combining this with ID Hospital's systematic medical system.
2. Technology
By introducing a large number of expensive original equipment such as Ulthera, Thermage, and Titanium, they have the capacity to provide 'high-end procedures' differentiated from low-cost factory-type clinics.
3. Accessibility and Convenience
The geographical advantage of Hongik University Station, large-scale pleasant facilities of 250 pyeong, night clinics, and foreigner response systems are attractive factors for both busy modern people and tourists.
**In conclusion,** ID Clinic Hongdae is a hospital suitable for smart consumers who want **"procedures from skilled medical staff with proven equipment at reasonable prices"** rather than simple low-cost procedures. In particular, the customized approach through skin diagnosis devices acts as a key factor in lowering the probability of procedure failure and increasing satisfaction. Under the leadership of Chief Director Lee Hong-woo, the potential to grow into a K-Beauty landmark within the Hongdae area is predicted to be very high.