Ruby Plastic Surgery · Heo Jung-woo Analysis Report

Key Insights

Institution Overview

Ruby Plastic Surgery is located in Nonhyeon-dong (Sinsa Station), Gangnam-gu, Seoul, with resident plastic surgeons and anesthesiologists. It shows strength in global marketing, being selected as an 'Excellent Medical Tourism Attraction Institution' by the Ministry of Justice.

Leadership Profile

Representative Director Heo Jung-woo is a board-certified plastic surgeon, a graduate of Catholic University of Korea College of Medicine. He possesses extensive clinical experience, having served as a director at large hospitals, focusing on eye, nose, and facial contouring surgeries.

Major Procedures

The clinic covers the entire spectrum of cosmetic surgery, including eye surgery (natural adhesion, ptosis correction), nose surgery (3D line, deviated nose correction), facial contouring (V-line), breast surgery, and anti-aging treatments.

Reputation Duality

It holds very high ratings on beauty medical platforms. Conversely, on plastic surgery communities and in media reports, serious allegations of medical accidents (loss of vision, necrosis), insufficient post-operative service, and 'factory-style' system concerns are raised.

Hospital Overview & Infrastructure

Basic Information

Location: 9th and 10th floors of 108 Dosan-daero (Nonhyeon-dong, Rex Tower), Gangnam-gu, Seoul (near Sinsa Station Exit 1).
Medical Hours: Weekdays 10:00 AM - 7:00 PM (Thursdays until 8:30 PM); Saturdays until 4:00 PM; Closed Sundays.
Facilities: Equipped with counseling rooms, operating rooms, dedicated recovery rooms, and hospitalization facilities.
Patient Safety: Resident anesthesiologists, emergency response system, CCTV in operating rooms, and real-name system for medical staff.

Global Medical Tourism Capabilities

Ruby Plastic Surgery is specialized in attracting both domestic and foreign patients. It provides multi-language interpretation services (English, Japanese, Chinese) and has been designated as an 'Excellent Medical Tourism Attraction Institution' by the Ministry of Justice (as of 2025), supporting visa convenience for foreign patients.

This designation highlights the hospital's significant investment in overseas marketing and global patient response systems, solidifying its position in the international medical tourism market.

Collaborative Medical Staff System

Dr. Ha Ki-young (Plastic Surgery Specialist):

In charge of eyes, nose, and fat grafting; numerous reviews regarding under-eye fat repositioning and lower blepharoplasty.

Dr. Lee Seung-jun (Plastic Surgery Specialist):

In charge of eyes, nose, lifting, breast surgery, etc.

Dr. Park Sang-jun / Dr. Chu Ji-yeon:

Dedicated to dermatology treatments, Botox, fillers, lifting, and other petit surgeries and skin care.

This composition demonstrates the hospital's strategy to provide a 'Total Beauty Solution' where both plastic surgery and procedures can be resolved in one place.

Director Heo Jung-woo Profile

Heo Jung-woo

Representative Director

Education & Training

Graduated from Catholic University of Korea College of Medicine.
Completed residency and specialist training in Plastic Surgery at Seoul St. Mary's Hospital, Catholic University of Korea.
Served as an outpatient professor of Plastic Surgery at Catholic Medical Center.

Major Career

Former Director at Grand Plastic Surgery.
Former Director at Apgujeong Clover Plastic Surgery.
Current Representative Director at Ruby Plastic Surgery.

Director Heo accumulated a large volume of surgical cases and diverse clinical experience at large institutions.

Academic Activities

Active as a regular member of:

Korean Society of Plastic and Reconstructive Surgeons
Korean Society for Aesthetic Plastic Surgery
Korean Cleft Palate-Craniofacial Association
Korean Society for Microsurgery
International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS)

Fields of Expertise

Performs surgeries across all areas of cosmetic surgery, including:

Eye Surgery: Ptosis correction, revision, lower blepharoplasty.
Nose Surgery: Short nose, revision, deviated nose.
Facial Contouring: Receding chin, forehead surgery.
Other: Breast surgery, lifting.

Major Clinical Fields & Signature Procedures

Ruby Plastic Surgery offers a comprehensive range of procedures under the slogan "RUBY" (Refresh, Unique, Beautiful, Young), focusing on customized and natural results.

Eye Surgery

Natural Adhesion Eyelids: Minimizes incisions for natural lines, quick recovery.
Ptosis Correction: Increases pupil exposure, performed with both non-incisional and incisional methods.
Middle-aged Eye Surgery: Improves sagging and wrinkles through upper/lower blepharoplasty and under-eye fat repositioning.

Nose Surgery

3D Line Nose Surgery: Harmonious design emphasizing customized lines tailored to facial proportions.
Special Nose Surgery: High-difficulty corrections including humped nose, deviated nose, bulbous nose, and short nose.
Revision Surgery: Dedicated clinic for resolving side effects or dissatisfaction from previous surgeries.

Facial Contouring & Lifting

Facial Contouring: Improves face shape via square jaw, cheekbone reduction, and chin tip surgery (V-line), utilizing 3D CT analysis.
Lifting: Offers thread, laser, and incisional facelifts, along with anti-aging procedures combining stem cell fat grafting.

Breast & Body Contouring

Breast Augmentation: Using micro-texture and teardrop implants, or autologous fat.
Body Contouring: Liposuction for arms, abdomen, thighs, and hip-up surgery.

Reputation Analysis: Positive & Negative Factors

Positive Evaluations

Ruby Plastic Surgery holds very high ratings on popular beauty medical platforms, reflecting a strong positive perception among many consumers:

High Ratings: 9.5/10 (approx. 9,932 reviews) on 'Gangnam Unni' and 9.6/10 (245 reviews) on 'Modoodoc'.
Result Satisfaction: Patients often praise "natural lines" and that the desired style was "well understood."
Kindness: Many reviews commend the kindness and thorough explanations from consulting directors and medical staff.
Price Competitiveness: Various events and reasonable pricing policies are appealing, especially to younger demographics.

Negative Evaluations & Controversies

Conversely, serious concerns and allegations are found in plastic surgery communities and media reports, requiring caution:

Allegations of Medical Accidents

Loss of Vision Accident (2023): A man in his 50s reportedly lost vision in one eye due to optic nerve damage after under-eye fat repositioning surgery. The hospital was criticized for its response.
Necrosis & Inflammation (2025): Allegations of inflammation and necrosis after nose surgery due to side effects of donated dermis, with claims of delayed medical records and refusal of mediation.
Facial Paralysis: A reported case of a woman in her 20s suffering facial paralysis after orthognathic surgery.

'Blacklist' & Insufficient Post-operative Management

Rumors of Blacklist Listing: Consistent discussions in communities about Ruby Plastic Surgery being on a 'Plastic Surgery Blacklist', indicating shared concerns about past incidents.
A/S Complaints: Criticism regarding passive or evasive responses to side effects or dissatisfaction, with remarks like "Brief meeting with the doctor, consultation mainly with the manager" and "Only repeated words to wait when problems occur."

Concerns about Factory-type System

Patients express dissatisfaction with very long waiting times for consultation and short consultation times with doctors, indicative of a high-volume, 'factory-type' operational model.

Comprehensive Analysis & Conclusion

Summary of Characteristics

Ruby Plastic Surgery is a prominent institution that has grown based on Representative Director Heo Jung-woo's extensive career and expertise. With a central Gangnam location, modern equipment, a collaborative medical system, and strong global patient attraction capabilities, it presents as a highly competitive medical institution. Its marketing strategies, especially through apps and competitive pricing, have successfully boosted public awareness.

Risk Factors & Suggestions

However, beneath its prominent marketing, there are significant risks concerning serious medical accident allegations and a perceived absence of an effective after-sales management system. The specific mentions of irreversible side effects such as loss of vision or tissue necrosis through media and communities are critical factors that prospective patients must consider very carefully.

Patient Perspective:

Patients considering Ruby Plastic Surgery should not solely rely on app ratings or low prices. It is crucial to thoroughly verify the medical staff's conditions, specific compensation and treatment protocols for post-operative side effects, and the availability of CCTV viewing. For revision surgeries or high-difficulty procedures, a comprehensive review of past accident histories is essential.

Academic/Industrial Perspective:

The case of Ruby Plastic Surgery reflects the dual nature of the Korean plastic surgery market. While excelling as a global hub with advanced medical technology and robust marketing, it also highlights areas needing improvement in terms of patient safety and medical ethics (particularly post-accident response and transparency of medical records).

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Ruby Plastic Surgery is an institution with a complex reputation: high public awareness and accessibility, coexisting with verified criticisms regarding safety issues and after-sales management.

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Core Values Emphasized

Patient Safety Transparency Medical Ethics