Analysis Report
Representative Director Song Hyun-seok In-depth Analysis
Apex Plastic Surgery is located near Yeoksam Station in Gangnam-gu, Seoul, and holds 'Honest Diagnosis, Honest Plastic Surgery' as its core philosophy. It has an operational policy that emphasizes medical ethics and safety, such as avoiding overtreatment and limiting the number of surgeries per day.
As a board-certified plastic surgeon, he has experience as an outpatient professor at Ajou University Hospital and a clinical fellow at Chang Gung Memorial Hospital in Taiwan. He approaches cosmetic surgery based on his experience in reconstructive and microsurgery, and as a holder of a Japanese medical license, he shows strength in attracting Japanese patients.
Rhinoplasty and revision surgery utilizing autologous tissues (retroauricular fascia, autologous cartilage) are representative procedures. The focus is on non-implant rhinoplasty that minimizes side effects of artificial implants (silicone), natural-looking eye surgery, and facelifts.
Trust is secured through direct patient attraction without separate brokers, and it holds high recognition particularly among Japanese patients. It features a 1:1 responsible care system where the representative director is directly involved from consultation to surgery and post-operative care.
Representative Director Song Hyun-seok is the founder and attending physician of Apex Plastic Surgery. His academic background and clinical experience are key factors determining the hospital's treatment direction, underpinned by a philosophy of 'Honest Diagnosis, Honest Plastic Surgery'.
One of Director Song Hyun-seok's unique credentials is that he holds a Japanese medical license. This implies that he possesses the linguistic and medical ability to directly consult and treat Japanese patients without an interpreter.
This competence has become the foundation for Apex Plastic Surgery to directly attract patients without brokers in the Japanese market and gain high trust, applying the same treatment conditions and cost policies to both locals and foreigners.
Apex Plastic Surgery is a plastic surgery clinic located on Teheran-ro (near Yeoksam Station) in Gangnam-gu, Seoul. The hospital name 'Apex' means 'peak', embodying the will to provide the highest value and satisfaction in the field of plastic surgery.
The most distinctive feature of this hospital is its medical philosophy operated under the slogan 'Honest Diagnosis, Honest Plastic Surgery'. Unlike commercial large-scale hospital systems, it values communication with patients and aims to deliver truthful information.
Efforts to preserve the intrinsic value of plastic surgery as the 'Art of Medicine' are observed, such as treating trauma patients without refusal and considering the patient's psychological healing beyond just cosmetic purposes.
Address: 3rd Floor, 139-1 Teheran-ro, Gangnam-gu, Seoul (3-minute walk from Exit 4 of Yeoksam Station)
Apex Plastic Surgery and Representative Director Song Hyun-seok demonstrate a model of an 'Artisan-style Clinic', clearly differentiated from 'factory-style large hospitals'.
Director Song Hyun-seok's experience as a university hospital professor and fellowship at Chang Gung Memorial Hospital in Taiwan proves solid fundamentals in reconstructive and microsurgery.
Insisting on rhinoplasty using autologous tissue and limiting the number of daily surgeries reflects a philosophy that prioritizes the long-term safety of patients.
Policies such as exclusion of brokers, installation of operating room CCTVs, and avoidance of overtreatment are gaining high trust from patients, leading to positive reputations among domestic and foreign patients.
Therefore, Apex Plastic Surgery is analyzed as a hospital suitable for patients who desire safe and natural results rather than flashy and radical changes, and who value direct care from the representative director. It is a medical institution with strengths especially for patients worrying about revision rhinoplasty or side effects, and patients requiring communication in Japanese.