Key Summary
Expertise
Representative Director Lee Jung-woo is a board-certified plastic surgeon with extensive clinical experience from major domestic plastic surgery clinics such as BK Dongyang, Faceline, and Bonbon Plastic Surgery.
Medical Philosophy
Adheres to a conservative, principled philosophy of "not recommending unnecessary surgeries," prioritizing patient safety and natural results.
Major Procedures
Key treatment areas include rhinoplasty (no-implant surgery using autologous tissue, revision), endoscopic forehead lifts, and facial contouring.
Reputation
High reliability due to a real-name practice system without "shadow doctors," direct consultation and surgery by the representative director, and an anti-overtreatment consultation style.
Director Profile
Career & Background
Major Career:
- Current (現) Representative Director, Jeongwoo Plastic Surgery
- Former (前) Director, Bonbon Plastic Surgery
- Former (前) Director, Faceline Plastic Surgery
- Former (前) Director, BK Dongyang Plastic Surgery
Academic Activities:
- Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS)
- Member, Korean Society for Aesthetic Plastic Surgery (KSAPS)
- Member, Korean Cleft Palate-Craniofacial Association (KCPCA)
- Academic Director, Rhinoplasty Research Society of KSPRS
- General Affairs Director, Facial Contouring Research Society of KSPRS
This career suggests that he possesses deep expertise in major fields of plastic surgery such as eyes, nose, and facial contouring, particularly in facial contouring which deals with bone, and rhinoplasty which requires structural understanding.
Medical Philosophy & Consultation Style
Conservative Approach:
He is known to dissuade patients from surgeries that are medically unnecessary or carry a high risk of side effects, even if the patient desires them. For example, he does not recommend surgery for cases where patients want liposuction despite not having much facial fat, or cases where buccal fat removal could lead to an aged appearance.
Direct Consultation:
Reliability is high as the director personally conducts consultations using specific surgical methods, before-and-after photos, and CT analysis, rather than a consultation manager.
Determination to Eradicate Substitute Surgery:
Through his YouTube channel, he warns of the dangers of shadow doctors and emphasizes ethical medical practices, such as actively informing patients of their right to verify the surgeon before surgery and request CCTV viewing.
Clinic Overview & Philosophy
Clinic Information and Location
Jeongwoo Plastic Surgery is located on the 2nd floor of the Neos Building, 585-1 Sinsa-dong, Gangnam-gu, Seoul (near Apgujeong Station).
It operates under a single representative director system (or a small elite team) where a board-certified plastic surgeon treats patients directly. Instead of a large hospital system, it maintains a 'Service Care' (Attending Physician Care) system that aims for high-concentration care for each individual patient.
Core Values
Jeongwoo Plastic Surgery puts forward "Right Plastic Surgery Principles" and "Ceaseless Research" as the clinic's core mindset. They pursue the following values:
- Specialist Doctor: Skilled specialists treat directly for good results.
- Safety System: Safety is considered the top priority in any surgery.
- Scholarship: Medical technology is advanced through continuous academic activities and research.
Safety and Medical Systems
The following systems are established to ensure patient safety:
- Operating Room CCTV: CCTV is installed within the operating room to resolve anxiety about substitute surgery (ghost surgery) and ensure transparency.
- Anesthesia Safety: Medical information platforms indicate 'Anesthesiologist on site,' and an emergency response system is in place.
- Real-name Practice: The real names of the medical staff in charge are disclosed from consultation to surgery and post-operative checks, implementing responsible treatment.
Major Clinical Fields & Procedure Characteristics
Rhinoplasty
- Utilization of Autologous Tissue: Prefers a 'Hybrid' method using temporal fascia when skin on the bridge of the nose is thin or a natural line is desired. For the tip, only autologous tissues like ear cartilage or septal cartilage are used to minimize side effects.
- Avoiding Artificial Dermis: Tends to avoid artificial dermis due to difficult absorption rate prediction and removal issues during revision surgery.
- Revision Surgery and Side Effect Treatment: Handles high-difficulty revision cases, following a principled protocol of removing silicone and proceeding with revision after sufficient recovery.
Facial Contouring and Orthognathic Surgery
- Harmony and Safety: The goal is to find the line that fits the patient's face shape and image, not simply to shave a lot of bone.
- Post-operative Care: Thoroughly monitors swelling and bleeding after surgery and personally checks the patient's recovery process.
Endoscopic Forehead Lift
- Surgical Method: Dissection is performed while checking nerves and blood vessels with an endoscope through a small incision inside the hairline, minimizing scarring and shortening recovery.
- Effect: Simultaneously improves sagging eyebrows and forehead wrinkles to brighten the impression. Especially in cases of severe eyelid sagging, it is performed in parallel with double eyelid surgery or alone for natural eye correction.
Reputation and Patient Review Analysis
Positive Evaluations
- Naturalness: The dominant opinion is that he implements "natural lines" that fit the harmony of the patient's face well, rather than "flashy celebrity noses."
- Expertise and Trust: The fact that he analyzes precisely through CT scans during consultation and the director personally explains the pros and cons of surgical methods receives high praise. In particular, the point that "he dissuades you from surgeries you don't need to do" acts as an element that gives patients trust.
- Responsibility: There are reviews stating that the director personally checks post-operative progress and shows an attitude of communicating rather than avoiding side effects or dissatisfaction.
Considerations and Characteristics
- Conservative Tendency: It may feel somewhat conservative to patients who want extremely flashy or bold changes. Due to the nature of the clinic pursuing safety and naturalness, it is necessary to check if the patient's needs match the clinic's style.
- Waiting Time: Since the director handles both consultations and surgeries personally, waiting times may occur depending on the reservation situation, but it is not a system run mainly by consultation managers like factory-type clinics.
Conclusion
Jeongwoo Plastic Surgery and Representative Director Lee Jung-woo are analyzed as a medical institution that values 'Basics and Principles'. Director Lee Jung-woo has built trust through verified surgical methods (use of autologous tissue, endoscopic surgery, etc.) and patient safety systems (CCTV, real-name practice) rather than flashy marketing or unreasonable surgery recommendations.
In particular, the exclusion of artificial dermis and active use of autologous tissue (temporal fascia, etc.) in the Rhinoplasty field, and abundant experience in large hospitals in the Facial Contouring field, are strong competitive advantages of the clinic. For patients, it can be a suitable choice when desiring "safe and natural results," and it is evaluated as providing a reassuring environment for patients sensitive to medical ethics issues such as "shadow doctors."
Key Strengths
References
[cite: 3] Gangnam Unni Jeongwoo Plastic Surgery Clinic Information and Reviews
[cite: 1] Gangnam Unni Director Lee Jung-woo Profile and Career
[cite: 2, 4, 5, 7, 8, 9, 10, 11, 12, 13, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29] Jeongwoo Plastic Surgery Official YouTube Channel and Related Video Scripts
[cite: 6, 30] Sungyesa (Plastic Surgery Community) Jeongwoo Plastic Surgery Reviews and Reputation
[cite: 14, 31] Jeongwoo Plastic Surgery and Related Website Information
Sources:
- gangnamunni.com
- youtube.com
- gangnamunni.com
- youtube.com
- youtube.com
- sungyesa.com
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- andps.co.kr
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- youtube.com
- sungyesa.com
- jswpsclinic.com