Analysis Report

Hugo Plastic Surgery

Representative Director Yang Seong-hyeok In-depth Analysis

Natural Beauty Anti-Aging Dedicated Care

Key Insights

Institution Overview

Hugo Plastic Surgery is an aesthetic plastic surgery institution located near Nonhyeon Station in Gangnam-gu, Seoul, holding 'natural beauty' and 'safety' as its core philosophies. It recently upgraded its facilities by expanding and relocating to 7, Hakdong-ro 4-gil.

Director's Expertise

Representative Director Yang Seong-hyeok is a plastic surgery specialist who graduated from Hanyang University College of Medicine. He has accumulated extensive clinical experience, recognized for high expertise particularly in anti-aging (facelifts), middle-aged eye surgery, and rhinoplasty.

Clinical Specialization

The clinic avoids factory-style surgery and operates a 1:1 dedicated attending physician system. Major procedures include facelifts, forehead lifts, transconjunctival fat repositioning, and specialized petit procedures, pursuing results that enhance individual uniqueness.

Reputation & Features

It receives positive evaluations for 'meticulous counseling' and 'natural results'. Notably selected as a Model Plastic Surgery Specialist in 2021, it emphasizes ethical medical practices and possesses a transparent treatment system without shadow doctors.

2. In-depth Profile and Competency Analysis of Representative Director Yang Seong-hyeok

Education & Credentials

  • Graduated from Hanyang University College of Medicine.
  • Obtained board certification in plastic surgery at Hanyang University Hospital.
  • Adjunct professor of plastic surgery at Hanyang University Hospital.

Professional Trajectory

  • Former Director at TS Plastic Surgery.
  • Former Director at Elite Plastic Surgery.
  • Current Representative Director at Hugo Plastic Surgery.

Academic Activities & Awards

  • Regular Member: Korean Society of Plastic and Reconstructive Surgeons.
  • Regular Member: Korean Society of Aesthetic Plastic Surgery.
  • Regular Member: KSPRS Eye Plastic Surgery Research Society & Rhinoplasty Research Society.
  • Awarded 'Model Plastic Surgery Specialist' in 2021.

3. Institutional Overview

Location & Facilities

  • Located near Nonhyeon Station, Gangnam-gu, Seoul.
  • Relocated to 7, Hakdong-ro 4-gil, Gangnam-gu, Seoul (B1~1F) for expansion.
  • Excellent accessibility: 2-minute walk from Nonhyeon Station Exits 1 and 2.
  • Equipped with the latest medical equipment, pleasant interior, and privacy-protected counseling/recovery rooms.

Medical Philosophy & Team

  • Core philosophies: "Adding Sincerity to Plastic Surgery" and "Natural Beauty".
  • **1:1 Dedicated System**: Director who consulted performs all stages from surgery to checks; no shadow doctors.
  • **Safety First**: No unnecessary or unreasonable surgeries are recommended.
  • **Global Service**: Staff capable of foreign language response (e.g., English) for international patients.
  • **Medical Team**: Supported by specialists including Director Heo Woong, Kim Hyeong-gyu, and Oh Seong-jin.

4. Clinical Specializations

Anti-Aging & Lifting

  • Facelift (SMAS layer dissection)
  • Forehead Lift (Endoscopic)
  • Mini Lift and Thread Lift

Oculoplasty (Eye Surgery)

  • Natural Adhesion Double Eyelid
  • Middle-aged Eye Surgery (Upper/Lower Blepharoplasty)
  • Transconjunctival Fat Repositioning

Rhinoplasty (Nose Surgery)

  • Middle-aged Rhinoplasty
  • Revision Surgery

Body Contouring & Petit

  • Liposuction (Arm 360-degree)
  • Lying Ear Filler (Signature)
  • Aegyo-sal/Lip Filler

5. Reputation & Sentiment Analysis

Quantitative Ratings

  • **Gangnam Unni**: 9.1~9.3 / 5.0 (1,700+ reviews)
  • **Yeoshin Ticket**: 9.4 (999+ purchases)
  • **Sungyesa**: 4.1 / 5.0 (48 evaluations)
  • Overall: Top-tier ratings, high patient satisfaction.

Qualitative Feedback: Pros

  • **Natural Results**: "Became pretty without it being obvious."
  • **Kind & Professional Counseling**: Honest explanation of limitations and side effects.
  • **Avoiding Overtreatment**: Not recommending unnecessary surgeries.
  • **Meticulous Aftercare**: Positive feedback on progress checks and swelling management.

Cons & Considerations

  • **Waiting Time**: Popularity may lead to longer waits for consultations/procedures.
  • **Staff Response**: Some feedback about desk staff being less friendly than medical staff.
  • **Conservative Approach**: May not suit patients seeking dramatic changes.

  • International Reputation

    Registered on overseas platforms, evaluated as "Foreigner-friendly" with smooth English communication. Recommended by foreign patients seeking natural Korean double eyelid surgery.

6. Conclusion

**Hugo Plastic Surgery Clinic** and **Representative Director Yang Seong-hyeok** have established a solid brand identity through the differentiated values of **'Honest Treatment'** and **'Natural Results'** in the Gangnam plastic surgery market where 'factory-style plastic surgery' is rampant.

By combining the solid fundamentals of a university hospital professor and rich experience as a director of large plastic surgery clinics, Director Yang secures high reliability, especially in **Anti-aging (Lifting)** and **Eye/Nose Plastic Surgery**. The hospital also manages the quality of medical care through real-name surgery without shadow doctors, an accident-free record, and a patient-customized 1:1 care system.

Comprehensively, Hugo Plastic Surgery is analyzed as a substantial medical institution proven by skills and results rather than flashy marketing, and is judged to be a suitable option for patients pursuing safe and natural aesthetic plastic surgery.

Recommended For:

  • Patients wanting **natural improvements** that do not look obviously like plastic surgery.
  • Patients in their 30s to 50s and older considering **anti-aging** surgeries.
  • Patients who value **sufficient communication and meticulous care** with the doctor.
  • Patients wanting detailed petit procedures such as **lying ear fillers**.