In-depth Analysis Report

Etonne Plastic Surgery

Representative Director Kim Hak-young

Seoul Nat'l Univ. Specialist Patient-Centered Time-Free Naturalistic Aesthetics

Executive Summary & Key Points

Medical Staff Expertise

Representative Director Kim Hak-young is a plastic surgery specialist from Seoul National University Hospital with abundant clinical experience at large hospitals.

Differentiated System

The hospital's unique 'Time Free' system prioritizes patient safety and the perfection of results by not limiting surgery time.

Major Medical Fields

Core services include eye surgery, nose surgery, anti-aging (lifting), and breast surgery (dedicated by Director Cho Jung-mok).

Reputation & Reliability

High ratings in communities, positive evaluations for professionalism and transparency, including OR CCTV installation.

In-depth Analysis of Dr. Kim Hak-young

Kim Hak-young

Representative Director, Plastic Surgery Specialist

Education & Biography

  • Graduated from Seoul National University College of Medicine
  • Completed Internship and Plastic Surgery Residency at Seoul National University Hospital
  • Plastic Surgery Specialist at Seoul National University Hospital

Major Career

  • Former Representative Director at Note Plastic Surgery
  • Former Director at Banobagi Plastic Surgery
  • Former Head of Plastic Surgery at Jincheon St. Mary's Hospital

Academic Activities

  • Regular Member of the Korean Society of Plastic and Reconstructive Surgeons
  • Regular Member of the Korean Society for Aesthetic Plastic Surgery
  • Regular Member of the Korean Cleft Palate-Craniofacial Association

Specialized Medical Fields & Philosophy

  • Eye Surgery: Natural adhesion, ptosis correction, canthoplasty, middle-aged eye surgery (upper/lower blepharoplasty, sub-brow lift). Aims for 'natural eyes' considering facial proportions.
  • Rhinoplasty: Focuses on preventing revision surgery through meticulous first-time procedures, combining functional and aesthetic perfection. Customized surgery by type (hump nose, bulbous nose, deviated nose).
  • Anti-aging & Lifting: Expertise in face lift, forehead lift using Endotine, and mid-face lifting. Lecturer on 'Development of Mid-face Lift'.
  • Medical Philosophy: "Evidence-based" and "Naturalness." Pursues objective beauty based on medical evidence, values harmony with patient's overall styling, and provides responsible treatment from consultation to post-op care.

Hospital Overview & Infrastructure

Establishment, Location & Philosophy

Etonne Plastic Surgery was established under the slogan "A special journey to find healthy beauty." The name 'ETONNE' (French for 'to surprise') reflects its commitment to delivering surprising results and satisfaction. Beyond simple appearance improvement, the hospital aims to enhance patients' self-esteem and quality of life.

  • Address: 9th, 10th, 11th floor, Peyto Plaza, 563 Gangnam-daero, Seocho-gu, Seoul.
  • Accessibility: Easily accessible from Nonhyeon, Sinsa, and Sinnonhyeon Stations.
  • Medical Hours: Weekdays (Mon-Thu) 9 AM - 6 PM, Fridays 9 AM - 8 PM (night treatment), Saturdays 9 AM - 4 PM. Closed on Sundays and public holidays.
  • Philosophy: Aims to avoid 'factory-type plastic surgery,' prioritizing individual patient safety and customized results.

Safety and Convenience Systems

  • OR CCTV & Real-name System

    CCTV is installed and operated within the operating room, and the medical staff real-name system ensures transparency, addressing concerns about surrogate surgery.

  • Anesthesia Safety System

    An anesthesiology specialist resides to monitor the entire surgical process. Equipped with 'Dantrolene' for malignant hyperthermia, UPS, and emergency defibrillators for critical situations.

  • Sterilization & Infection Control

    Operates a university hospital-level sterilization and disinfection system for thorough management of surgical tools and the operating room environment.

  • Time Free System

    A unique system where surgery duration is not strictly limited, allowing the surgeon to focus solely on achieving the best possible surgical outcome without time pressure.

Major Procedures & Clinical Characteristics

Etonne Plastic Surgery offers specialized care through a collaborative system of expert directors. This section focuses on Director Kim Hak-young's main fields: Eye, Nose, and Anti-aging.

Eye Surgery Solutions

  • Natural Adhesion Double Eyelid: Minimizes artificial feeling, prevents loosening, and ensures fast recovery.
  • Middle-aged Eye Surgery: (Upper/Lower Blepharoplasty, Brow Lift) Rejuvenates by addressing sagging eyelids and under-eye fat. Considers brow position and forehead aging, often performing concurrent forehead lift.
  • Canthoplasty: Performed with precision to analyze eye structure and skin margin, carefully avoiding side effects like scars or red flesh exposure.

Rhinoplasty & Revision Surgery

  • Combination of Function and Beauty: Solves functional issues like deviated nasal septum while achieving aesthetic improvements.
  • Revision Minimization Strategy: Aims to significantly lower the probability of revision surgery through thorough analysis and planning in the first procedure.
  • Customized Implants & Autologous Tissue: Selects and utilizes suitable materials (silicone, autologous costal cartilage, donated dermis) based on patient's condition to reduce side effects.

Anti-aging & Lifting

  • Mid-face Lifting: Utilizes multi-point fixation technology with Endotine to effectively improve front cheek sagging and nasolabial folds, enhancing durability. Presented at PRS KOREA 2025.
  • Forehead Lift: Endoscopic approach corrects forehead wrinkles and sagging eyebrows simultaneously, minimizing damage to nerves and blood vessels.

Reputation & Patient Reviews

Positive Evaluations

  • Quality of Counseling

    Patients highly praise Director Kim Hak-young's specific and professional counseling. His frank approach and dedication to understanding patient needs build high trust.

  • Natural Results

    High satisfaction among those seeking "naturalness" over "flashiness." Many comments highlight sophisticated, non-excessive lines, especially in eye and nose surgery.

  • Trust in Safety System

    The prevalent opinion is that patients can receive surgery with peace of mind due to well-equipped safety systems like OR CCTV, resident anesthesiologist, and the Time Free system.

Points to Consider

  • Waiting Time

    Due to the 'Time Free' system, waiting time may occur if preceding surgeries take longer, though this is often understood as a commitment to meticulous care.

  • Cost

    Costs may be higher than 'factory-type' hospitals, reflecting the medical staff's proficiency and comprehensive safety systems.

  • Difficulty in Reservation

    Popularity can lead to backed-up counseling and surgery reservations, especially for highly sought-after directors.

External Reputation & Media Activities

  • YouTube Channel 'Etonne TV'

    Director Kim Hak-young uses YouTube to share honest information about plastic surgery, side effects, and surgical philosophy, gaining recognition for professionalism.

  • Academic Activities

    Through continuous conference presentations and research, he strengthens his position as a leader in plastic surgery trends and technologies.

Conclusion

Etonne Plastic Surgery and Representative Director Kim Hak-young are establishing themselves as a 'Hospital walking the Right Path' in a modern plastic surgery market often dominated by 'factory-type plastic surgery'.

1. Harmony of Expertise and Safety

Solid skills from SNU alumni medical staff combined with university hospital-level safety systems instill high trust in patients.

2. Patient-Centered Philosophy

The 'Time Free' system and meticulous counseling are strong evidence of prioritizing patient results and safety over hospital profitability.

3. Naturalism Aesthetics

Director Kim Hak-young pursues natural beauty that complements shortcomings while preserving inherent individuality, aligning well with modern beauty trends.

In conclusion, Etonne Plastic Surgery is analyzed as a hospital suitable for patients who value safety and quality of results over cost, and desire a natural and luxurious image. Director Kim Hak-young is evaluated as a reliable surgeon in the fields of eyes, nose, and anti-aging based on abundant experience and academic depth.

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