In-depth Analysis Report

Etonne Plastic Surgery

Representative Director Cho Jeong-mok

Academic Expertise Customized Safety SNU Medical Staff

Key Points

Institution Overview

Etonne Plastic Surgery is located in Gangnam-daero, Seocho-gu, Seoul. Its key feature is that the entire medical staff consists of alumni of Seoul National University College of Medicine and specialists from Seoul National University Hospital.

Director Expertise

Representative Director Cho Jeong-mok is an authority in breast surgery and facelifts. He is analyzed as having outstanding academic capabilities, including publishing SCI-level papers and authoring English textbooks through Springer.

Philosophy & Features

The clinic avoids 'factory-type surgery' and aims for 'custom plastic surgery'. It emphasizes safety systems (resident anesthesiologist, CCTVs) and communicates transparently via 'JomokJomok TV'.

Market Reputation

It maintains high ratings (4.5/5.0 or higher) in major plastic surgery communities, receiving positive evaluations from patient groups who value natural results and safety.

Hospital Overview & Infrastructure

Location & Facilities

Etonne Plastic Surgery is located on the 9th, 10th, and 11th floors of Peyto Plaza, 563 Gangnam-daero, Seocho-gu, Seoul, with excellent accessibility between Nonhyeon Station (Subway Line 7 and Shinbundang Line) and Sinsa Station (Line 3).

The interior is meticulously divided into consultation rooms, operating rooms, recovery rooms, and inpatient rooms. It features independent spaces designed for patient privacy protection and infection control.

Operating Hours:

  • Mon-Thu: 09:00 ~ 18:00
  • Fri: 09:00 ~ 20:00 (Night Clinic)
  • Sat: 09:00 ~ 16:00
  • Sundays & Public Holidays: Closed

Philosophy: "A Special Journey to Find Healthy Beauty"

The name Etonne, seemingly derived from French, encapsulates the hospital's slogan: "A special journey to find healthy beauty." This suggests a pursuit of 'naturalistic plastic surgery' that prioritizes safety while enhancing the patient's inherent individuality, rather than unconditional change.

The clinic provides customized treatments spanning from Gen Z to the middle-aged and has a comprehensive system that values After Care as much as the surgery itself, emphasizing a holistic approach to beauty and wellness.

"Etonne is a medical institution that claims to provide safe and precise surgery based on anatomical knowledge, going beyond simple cosmetic surgery. It has re-established its brand identity after expanding and relocating from the former 'Incline Plastic Surgery'."

In-depth Analysis of Dr. Cho Jeong-mok

Education & Training

  • Graduated from Seoul National University College of Medicine, the top medical educational institution in Korea.
  • Completed internship and residency in plastic surgery at Seoul National University Hospital.
  • Completed Master's and Ph.D. courses in Plastic Surgery at Seoul National University Graduate School, adding theoretical depth.
  • "This background demonstrates that the surgeries he performs are based on thorough anatomical grounds."

Professional Career

  • **Current:** Representative Director, Etonne Plastic Surgery
  • **Former:** Representative Director, Incline Plastic Surgery (Predecessor to Etonne)
  • **Former:** Director, Banobagi Plastic Surgery (In charge of Breast Surgery and Lifting)
  • "Gained extensive clinical case experience while serving as director for many years at Banobagi Plastic Surgery, a large-scale hospital."

Academic Achievements

International Medical Textbook Authorship:

  • "The Art and Science of Filler Injection" (Springer): Professional text covering anatomical understanding, techniques, and side effect prevention.
  • "Clinical Anatomy of the Face for Filler and Botulinum Toxin Injection": Focuses on safe procedures for petit plastic surgery based on facial anatomy.

SCI-level Paper Presentation:

  • Published an animal study on capsule changes after breast implant removal in the international journal Aesthetic Surgery Journal.
  • Also published papers on practical surgical improvements, such as studies on breast implant position correction using endoscopy.

Society Activities:

  • Steering committee member of the Breast Surgery Research Council of the Korean Society of Plastic and Reconstructive Surgeons.
  • General Affairs Director of Minimal Invasive Plastic Surgery (MIPS), playing a leadership role.

Media Presence

He operates the YouTube channel 'JomokJomok TV' to communicate directly with patients. The channel provides content explaining myths and truths about plastic surgery and surgical methods using medical evidence, which acts as a major factor in instilling trust in patients.

Major Procedures & Techniques

Breast Surgery (Rep. Director Cho Jeong-mok)

  • Silk Fit Breast Surgery: Etonne's unique method applying subfascial insertion to minimize implant visibility and realize a natural feel.
  • Capsule Preservation & Revision: Safe revision by manipulating healthy capsules instead of forced removal, reducing tissue damage.
  • Implant Diversity: Curates premium implants like Motiva and Mentor based on patient's body type.

Facelift & Lifting (Facial Rejuvenation)

  • Deep Plane Facelift: High-difficulty surgery addressing sagging from deep layers by dissecting SMAS and ligaments. Director Cho derives natural results by lifting vertically while minimizing facial nerve damage.
  • Neck Lift: Improves neck wrinkles and sagging simultaneously with the facelift for overall balance.

Eye Surgery & Under-eye Fat Repositioning (Dir. Kim Jae-gon)

  • Dual Action Under-eye Fat Repositioning: Addresses dark circles and under-eye hollowness by repositioning bulging fat and strengthening the septum.
  • Natural Adhesion Double Eyelid: Focuses on creating natural lines, excluding an artificial feel.

"Etonne Plastic Surgery operates in the form of specialized centers tailored to each medical staff member rather than a department store-style listing."

*(Medical staff details for Director Kim Hak-young, Director Kim Jae-gon, and Director Jung Eun-jin (Anesthesiology) are extensive and demonstrate collaboration. For brevity, they are summarized here as specialized centers.)*

Reputation & Feedback Analysis

Positive Evaluations (Pros)

  • Professionalism in Consultation: Director Cho's consultation is evaluated as being closer to 'curating' than 'counseling'. His attitude of accurately grasping patient desires, not recommending unnecessary surgeries, and honestly explaining medical limitations gains trust.
  • High Satisfaction: Records a rating of 4.5 points (out of 5) on Sungyesa, receiving particularly high scores in doctor friendliness and consultation expertise.
  • Trust in Safety Systems: The transparent disclosure of the resident anesthesiologist and CCTV installation gives patients psychological stability and reassurance against ghost surgery concerns.
  • Natural Results: Satisfaction is high among patients who seek "Natural yet fancy (Jaryeoham)" or "Inherent beauty" rather than "Flashiness," aligning with the hospital's naturalistic philosophy.

Considerations & Critical Views (Cons & Considerations)

  • Cost: As they apply premium surgeries and high-difficulty techniques (such as Deep Plane), the price range may be somewhat higher than low-cost event hospitals. Many reviews confirm that despite higher quotes, patients chose Etonne due to confidence in the result.
  • Wait Time: It is mentioned that consultation and surgery waiting times can be long, attributed to the representative director's meticulous consultation process, which prioritizes thoroughness over speed.
  • Caution regarding Brokers & Marketing: While an industry-wide issue, there's patient wariness of review manipulation. However, Etonne Plastic Surgery actively shows efforts to maintain transparency by cooperating with broker blocking systems through sites like Sungyesa.
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Comprehensive Analysis & Conclusion

Etonne Plastic Surgery is analyzed as a high-end plastic surgery clinic that combines the solid Academic Background and Clinical Experience of medical staff from Seoul National University.

Representative Director Cho Jeong-mok has a strong identity not just as a cosmetic practitioner but as an 'Academic Surgeon' who authors anatomy textbooks and publishes SCI papers. This is a key factor that increases surgical safety and the predictability of results.

Recommended For:

  • Patients who want precise diagnosis tailored to themselves rather than uniform surgery.
  • Patients considering surgeries requiring high-level anatomical knowledge (e.g., breast, facelifts).
  • Patients who prioritize safety in the surgical process (Anesthesia, CCTV, etc.).

Not Recommended For:

  • Cases where extremely low cost is the top priority.
  • Cases desiring immediate, unrealistic, and excessively flashy changes that go beyond medical limits.

In conclusion, Etonne Plastic Surgery can be evaluated as one of the trustworthy top-tier hospitals in the Korean plastic surgery market, providing medical services that are "technically advanced while faithful to the basics."