Analysis Report

Epic Plastic Surgery Korea

Hong Jin-myeong Representative Director In-depth Analysis

Closed Rhinoplasty Natural Beauty Seoul National University

Key Insights

Hospital Overview

Epic Plastic Surgery is a plastic surgery clinic opened around April 2021 near Sinsa Station. Operated by two Seoul National University College of Medicine alumni, it features a specialized treatment system by field.

Director Hong Jin-myeong

A plastic surgery specialist from Seoul National University, trained at SNU Hospital. Former director of Dream Plastic Surgery, he excels in Closed Rhinoplasty, focusing on natural results with no visible scars.

Philosophy & Features

Slogan "Picking Beauty," avoids overtreatment, emphasizes honest CT-based consultations. Specialized division of labor (Dr. Hong: nose, Dr. Roh: eyes). Ensures safety with CCTV in O.R.s and a real-name surgery system.

Market Reputation

Patients highly praise "no unnecessary recommendations and specific explanations." Trust in closed rhinoplasty is high, though wait times and reservation difficulties are sometimes mentioned.

Representative Director Hong Jin-myeong: A Profile

Education & Board Certification

Dr. Hong Jin-myeong graduated from Seoul National University College of Medicine, Korea's most prestigious medical school. He completed his internship and residency at Seoul National University Hospital, obtaining board certification as a plastic surgery specialist, and earned his Master of Medicine from the same graduate school.

  • Seoul National University College of Medicine (Graduate)
  • Seoul National University Hospital (Internship & Residency)
  • Plastic Surgery Specialist (Board Certified)
  • Seoul National University Graduate School (Master of Medicine)

Career Path

Prior to opening his own practice, Dr. Hong gained diverse clinical experience.

  • Department Head of Plastic Surgery at Armed Forces Yangju Hospital: Handled various trauma and reconstructive surgery cases, solidifying basic surgical skills.
  • Director at Dream Plastic Surgery (2018~2021): Gained experience in aesthetic surgery trends and numerous clinical cases at a large, recognized plastic surgery clinic.

Academic Activities & Awards

Dr. Hong consistently participates in academic research in addition to clinical practice.

Awards:

  • Recipient of the 2014 Korean Society of Plastic and Reconstructive Surgeons Academic Award.

Key Papers & Society Activities:

  • Research on anesthesia pain management after septal rhinoplasty.
  • Published numerous papers on reconstructive surgery and aesthetic procedures in international journals.
  • Active member of the Korean Society of Plastic and Reconstructive Surgeons.
  • Active member of the Korean Society for Aesthetic Plastic Surgery.
  • Active member of the Korean Cleft Palate-Craniofacial Association.

Epic Plastic Surgery: Vision & Environment

Location and Infrastructure

Epic Plastic Surgery is located on the 12th floor of Sinsa Mi Tower, 616 Gangnam-daero, Gangnam-gu, Seoul. It boasts excellent accessibility, being adjacent to major transportation hubs like Sinsa, Apgujeong, and Nonhyeon Stations.

The interior includes consultation rooms, operating rooms, and recovery rooms. To protect patient privacy and safety, the hospital operates a reservation system, has installed CCTVs in operating rooms, and enforces a real-name surgery system, addressing patient anxiety regarding substitute surgery and strengthening medical transparency.

Medical Team Composition and Operational System

Epic Plastic Surgery operates under a two-representative-director system, emphasizing specialization:

  • Representative Director Hong Jin-myeong: Responsible for facial dimensionality, including nose surgery, facial contouring, and fat grafting.
  • Representative Director Roh Yong-jun: Dedicated to eye surgery, eye revision surgery, and anti-aging (lifts, etc.).

This clear division of labor ensures professionalism. For instance, for patients desiring both eye and nose surgery, a cooperative system is in place where Dr. Hong performs the nose surgery, followed by Dr. Roh performing the eye surgery, all under one anesthesia.

“ Under the slogan "Picking Beauty," the clinic avoids overtreatment and emphasizes honest consultations based on CT analysis.

Key Procedures & Technical Expertise

Specialization in Closed Rhinoplasty

The most prominent area of Dr. Hong Jin-myeong's practice is Rhinoplasty, specifically the active adoption of the Closed method, which he actively promotes through channels like 'Epic TV'.

Definition and Characteristics:

  • Surgical method where the incision is made only inside the nostrils without cutting the columella.
  • Greatest advantage: Absolutely no visible scars on the outside.

Target Patient Group:

  • Professions where scars must not be visible (actors, models).
  • Patients desiring natural changes without signs of surgery.
  • Cases requiring results free from scar concerns under high-definition camera exposure.

Dr. Hong describes the closed method as an "artistic surgery proceeding in an extremely narrow field of view," emphasizing the need for skilled technique due to its inherent difficulty.

Flexibility with Open Surgery

Dr. Hong does not insist on the closed method unconditionally. He clearly distinguishes cases where open surgery is essential based on the patient's nose condition.

When Open Surgery is Required:

  • When significant structural changes to the nose are needed (severe short nose/upturned nose extension).
  • When there are severe internal tissue adhesions due to multiple revision surgeries or structural reconstruction is needed.
  • When severe septal deviation exists or precise repositioning of a skewed implant is required.

His philosophy is a flexible approach: "Closed for noses that can be done closed, Open for noses that need to be open," guarding against lowering the perfection of the result by forcibly applying the closed method.

Other Major Procedures

  • Autologous Rib Cartilage Rhinoplasty: Performed for revision surgeries or when strong support is needed.
  • Male Rhinoplasty: Applies a design approach different from that of women, reflecting men's preference for straight and masculine lines.

Hospital Reputation & Patient Insights

Positive Evaluations (Pros)

  • Professionalism and Honesty in Consultation: Many reviews highlight Dr. Hong's accurate analysis using CT images and avoidance of unnecessary surgical recommendations.
  • Natural Design: Strong tendency to pursue 'naturalness' over 'natural-flashy' results, appealing to patients who dislike artificial looks.
  • Satisfaction with Closed Surgery: Patients sensitive to scars praise the fast recovery and absence of visible scars.
  • Safety System: Operating room CCTVs and real-name surgery systems provide psychological stability and contribute to a positive hospital image.

Negative Evaluations and Considerations (Cons)

  • Wait Times and Reservations: Popularity can lead to difficulties in scheduling consultations or longer wait times.
  • Consultation Style Preferences: Some patients might perceive the director as rushed or consultations as brief, though others note his sincerity in answering questions.
  • Subjective Dissatisfaction: As with all plastic surgeries, rare cases of subjective dissatisfaction occur, which is a general characteristic of the field rather than a specific issue of this hospital.

Price Range and Competitiveness:

  • Nose Surgery: Appears to start at approximately 3 million KRW, up to 5-6 million KRW for revision or autologous rib cartilage.
  • Eye Surgery: Price competitive, with natural adhesion double eyelid surgery starting from 600,000 KRW (event prices).

Comprehensive Analysis & Conclusion

Summary of Epic Plastic Surgery Features

  • Specialized Division System: Maximized expertise through clear roles for Directors Hong Jin-myeong (Nose) and Roh Yong-jun (Eyes).
  • Branding of Closed Rhinoplasty: Promotes scarless nose surgery as a signature procedure, addressing modern patient needs.
  • SNU Alumni Premium: Medical staff's academic background enhances credibility.
  • Safety-Centric Operation: Implemented patient safety systems like CCTV and real-name surgery.

Evaluation of Dr. Hong Jin-myeong

Dr. Hong Jin-myeong can be defined as a 'pragmatic doctor based on academic theory.' With solid fundamentals from SNU Medical School and extensive experience at a large hospital (Dream Plastic Surgery), he has established his expertise in the high-difficulty technique of closed rhinoplasty.

His consultation style, which clearly explains medical limitations and possibilities rather than making exaggerated promises, makes him a trustworthy choice for patients who prioritize honesty.

Suggestions

Epic Plastic Surgery is a suitable option for patients who prefer natural results, are sensitive to surgical scars, and value a systematic medical system.

However, for those desiring flashy and dramatic changes (while possible, the hospital's main philosophy leans towards naturalness) or a nose identical to a specific celebrity, it is crucial to coordinate expectations through sufficient communication during consultation.

This report was written by comprehensively analyzing public web data, patient reviews, and hospital promotional materials, and clarifies that the actual quality of medical service may vary depending on the individual patient's condition and timing.