Analysis Report

B.A.E. Plastic Surgery

In-depth Analysis of Representative Director Bae Sang-mo

Research-driven Patient Safety Regional Hub

Key Findings

Regionally-based Professionalism

Established a university-hospital-level treatment system, operating for over 10 years in the Ansan region, breaking away from the plastic surgery infrastructure concentrated in Gangnam, Seoul.

Academic Achievements

Representative Director Bae Sang-mo has been selected as a top member by the Korean Association of Plastic Surgeons for three consecutive years and shows an academic aspect by combining clinical practice with research, such as publishing SCI papers.

Reinforcement of Safety Systems

The clinic has confirmed a management policy that prioritizes patient safety by introducing a resident anesthesia and pain medicine specialist system and equipping the facility with Dantrolene for emergencies and an Uninterruptible Power Supply (UPS).

Reputation and Trust

It has built high trust within the local community through donation and volunteer activities and is evaluated within plastic surgery communities as a hospital that adheres to principles and avoids overtreatment.

Representative Director Bae Sang-mo

Education & Major Career

  • Graduated from Inje University College of Medicine
  • Doctor of Medicine (Ph.D.) from Inje University Graduate School
  • Served as a full-time lecturer (Professor) in the Department of Plastic Surgery at Inje University Haeundae Paik Hospital
  • Served as the Chief of Plastic Surgery at Cheong-A Hospital
  • Visiting Research/Training at Johns Hopkins Hospital and Massachusetts General Hospital (MGH), USA
  • Current Representative Director of B.A.E. Plastic Surgery

Academic Activities & Research Achievements

  • Published SCI-level international journals regarding Ptosis correction
  • Invited speaker at the International Academic Conference of the Korean Society of Plastic and Reconstructive Surgeons (PRS KOREA) on 'Eye Surgery' and 'Endoscopic Forehead Lift'
  • Selected as a top member by the Korean Association of Plastic Surgeons for three consecutive years
  • Actively adopts global trends by attending the American Society of Plastic Surgeons meeting, IFAAS International Academic Symposium, and Deep Plane Facelift Conference

Philosophy of Care

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Director Bae Sang-mo holds "Creation of a customer-centered medical culture" as his core philosophy. He believes that plastic surgery is a process of healing a patient's inner wounds and restoring self-esteem beyond simply improving appearance.

Regarding the reason for opening in Ansan instead of Gangnam, he stated, "To relieve local residents of the inconvenience of going all the way to Gangnam to receive high-quality medical services and to contribute to the development of local medicine." This demonstrates his will to devote sufficient time to each patient and practice honest treatment.

Hospital Information & Infrastructure

Basic Overview and Location

B.A.E. Plastic Surgery is located at 91 Gwangdeok-dong-ro, Danwon-gu, Ansan-si, Gyeonggi-do (Gojan-dong, City Plaza 2nd floor). Situated in Gojan-dong, the central commercial district of Ansan, it has excellent accessibility and high recognition among local residents. The hospital name 'B.A.E.' appears to be derived from Director Bae Sang-mo's surname, while simultaneously implying 'Before & After,' interpreting his will to take responsibility for the patient's transformation.

  • Hospital Name: B.A.E. Plastic Surgery (B.A.E. Plastic Surgery)
  • Representative: Bae Sang-mo
  • Establishment Year: Opened around 2012~2013 (Held an 11th-anniversary event in 2023)
  • Departments: Plastic Surgery, Dermatology (Cooperative System)

Branch Status

B.A.E. Plastic Surgery operates mainly from its Ansan headquarters and also operates 'B.A.E. Clinic (Daejeon Branch)' in Dunsan-dong, Daejeon. The Daejeon branch positions itself as a high-end clinic specializing in petite plastic surgery and skin procedures such as fillers, Botox, and lifting rather than major surgeries. This is analyzed as a dual-track strategy where high-difficulty surgeries are handled at the Ansan main branch, while procedures requiring accessibility are handled at the branch.

In-house Facilities and Safety Systems

B.A.E. Plastic Surgery applies university-hospital-level standards regarding safety systems, one of the most important factors when choosing a plastic surgery clinic.

  • Resident Anesthesiology and Pain Medicine Specialist:

    Has an anesthesiology and pain medicine specialist (Director Park Chan-soo, etc.) resident in the hospital to monitor the entire surgical process, a key safety device to prevent ghost surgeries or anesthesia accidents.

  • Emergency Response System:

    Possesses 'Dantrolene,' a rare drug for malignant hyperthermia, operates an Uninterruptible Power Supply (UPS), and possesses a defibrillator (AED) and emergency kits, establishing protocols to respond immediately to unexpected situations.

  • Infection Control and Monitoring:

    Through a real-name surgery system, surrogate surgery (ghost surgery) is fundamentally blocked, and the patient's vital signs are checked in real-time through a monitoring system for the entire surgical process.

Major Procedures & Treatment Features

While B.A.E. Plastic Surgery covers general plastic surgery fields, its key specialized fields are confirmed based on Director Bae Sang-mo's research areas and promotional content.

Eye Surgery

  • Hybrid Eye Shape Correction: Combines advantages of existing methods, customized to patient's eye-opening muscles.
  • Middle-aged Eye Surgery (Upper/Lower Blepharoplasty): Improves eyelid sagging with complex solutions like sub-brow lift or endoscopic forehead lift.
  • Eye Re-operation: High-difficulty re-operations for "sausage eyes" or asymmetry, based on SCI-proven ptosis correction know-how.

Rhinoplasty (Nose Surgery)

  • Costal Cartilage Rhinoplasty: Uses autologous or donated costal cartilage for strong support in re-operation cases (contracted noses or short noses).
  • Functional Rhinoplasty: Solves otorhinolaryngological problems (e.g., deviated nasal septum) and cosmetic problems simultaneously, often covered by indemnity insurance.

Anti-aging and Lifting

  • Endoscopic Forehead Lift: Corrects forehead wrinkles and sagging eyebrows via a small incision, often used with eye surgery.
  • Face Lift and Philtrum Reduction: Performs high-difficulty lifting surgeries to reduce philtrum length or improve overall facial sagging.

Breast and Body Contouring

  • Possesses expertise in breast augmentation/reduction, sagging breast correction, and gynecomastia surgery.

Reputation and Patient Feedback Analysis

Positive Evaluation

  • High Trust and Professionalism:

    Analyzing reviews from plastic surgery communities, the dominant evaluation is that Director Bae Sang-mo's consultation is very specific and professional. Satisfaction is high regarding 'honest treatment' that does not recommend excessive surgery and proposes only necessary procedures.

  • Satisfaction with Surgical Results:

    There is a lot of positive feedback stating "natural" and "functional discomfort resolved," especially in eye re-operation and lifting. The high rate of visits via referrals from acquaintances evidences trust in the results.

  • Contribution to the Local Community:

    The reputation within the local community is excellent as he continues social contribution activities, such as supporting free ptosis surgeries for the vulnerable in connection with the Ansan City Volunteer Center.

Negative Evaluation & Considerations

  • Waiting Time:

    There are points made that consultation and treatment waiting times are long due to the large number of patients. This reflects the director's high popularity, but it acts as an inconvenience for some patients.

  • Difficulty in Booking:

    There are opinions that it is not easy to make a reservation if one wants designated treatment by the representative director.

  • Misunderstandings Related to Medical Accidents:

    When searching on the internet, related search terms like 'B.A.E. Plastic Surgery Medical Accident' may appear. However, as a result of the investigation, no specific reports or confirmed facts regarding serious medical malpractice or legal disputes directly related to Director Bae Sang-mo of Ansan B.A.E. Plastic Surgery were found. Confusion with other clinics is likely, so careful distinction is required.

Comprehensive Analysis & Conclusion

Research-based Clinic

Befitting a hospital led by a representative director who was a university hospital professor, there is a strong academic atmosphere of acquiring the latest medical knowledge and applying it to clinical practice.

Safety First

The presence of a resident anesthesia specialist and the equipping of various emergency devices constitute a high level of safety infrastructure that is difficult to find at the private clinic level.

Local Heritage

Despite the phenomenon of concentration in Gangnam, it maintains a regional base in Ansan and possesses technical skills capable of handling high-difficulty surgeries.

Final Evaluation

B.A.E. Plastic Surgery Clinic and Representative Director Bae Sang-mo can be defined as "a hospital that is faithful to the basics and constantly developing." There is a strong tendency to compete with skills and results rather than flashy marketing, and they possess high expertise, especially in the fields of eye surgery and anti-aging. Investment in systems for patient safety and social contribution activities in the local community are positive indicators showing the hospital's will for ethical management.

For patients considering plastic surgery, especially residents of Ansan and the southwestern part of Gyeonggi-do, B.A.E. Plastic Surgery is analyzed to be a trustworthy option providing medical services comparable to large hospitals in Gangnam, Seoul. However, long waiting times and difficulty in booking are factors to consider, and it is important to clearly communicate one's needs during consultation to receive customized treatment.