Executive Summary
Specialized Focus
Pioneering in Facial Contouring and Rhinoplasty within Gangnam, Seoul's medical hub.
Expert Leadership
Led by Dr. Lee Ho-bin, SNU Ph.D., board-certified plastic surgeon with extensive experience from View and DA Plastic Surgery.
Safety & Personalization
Adopts "Safety First" and "Personalized Lines" philosophy, ensuring no "ghost surgery" with the director overseeing all procedures.
Robust Infrastructure
Features dual-specialty collaboration (PS & ENT), in-house anesthesiologist, CCTV monitoring, and high patient satisfaction.
Representative Director: Dr. Lee Ho-bin (이호빈)
Dr. Lee Ho-bin
Plastic Surgery Specialist
Academic Background & Credentials
- Graduated from Seoul National University (SNU) College of Medicine
- Holds a Ph.D. from Seoul National University
- Completed fellowship at Dept. of Plastic Surgery, Seoul National University Bundang Hospital
- Board-certified Plastic Surgeon and lifetime member of the Korean Society of Plastic and Reconstructive Surgeons
Clinical Experience
- Former Director at View Plastic Surgery (large-scale hospital)
- Former Director at DA Plastic Surgery (top-tier Gangnam facility)
- Over 20 years of experience and 6,000+ cases of facial contouring surgeries
Academic & Research Activities
- Full Member: Korean Society of Plastic and Reconstructive Surgeons, Korean Society for Aesthetic Plastic Surgery, Korean Cleft Palate-Craniofacial Association, ISAPS
- Selected Publications:
- *Evaluation of Influence of Individual Facial Aesthetic Subunits on the Cognition of Facial Attractiveness in Public* (2010)
- *MACS Lift on Asian: Consideration on Third Purse String Suture and Malar Region* (2009)
- *Various Use of Perforator Pedicled Flap* (2008)
Institutional Overview: BT Plastic Surgery
Brand Identity & Philosophy
BT Plastic Surgery operates under the core philosophy of "Safety First" and "Honesty & Properly." Its branding emphasizes "Personalized Face Line," moving away from standardized results towards customized plans unique to each individual.
- Opened: Around June 2023
- Style: Boutique-style combining large hospital safety with personalized care.
- Commitment: Explicitly avoids "ghost surgery," with the representative director personally performing all procedures.
Location & Infrastructure
- Address: 7th Floor, Block 77, 17 Seocho-daero 77-gil, Seocho-gu, Seoul, Republic of Korea
- Accessibility: Strategically located 2 minutes on foot from Gangnam Station (Exit 10).
- Operating Hours:
- Weekdays: 10:00 AM – 7:00 PM
- Fridays: 10:00 AM – 8:00 PM (Extended)
- Saturdays: 10:00 AM – 5:00 PM
- Closed on Sundays and Public Holidays
Medical Safety Infrastructure
- In-House Anesthesiologist: Dr. Baek Su-jin, board-certified, monitors patients in real-time.
- CCTV System: Operating rooms are equipped with CCTVs for transparency and patient assurance.
- Emergency Systems: Facility includes emergency response systems and dedicated recovery spaces.
Key Clinical Areas & Surgical Methodologies
1. Facial Contouring (Aesthetic Bone Surgery)
Dr. Lee Ho-bin specializes in facial contouring, utilizing 3D-CT for precise diagnosis and planning.
3D Zygoma Reduction
Employs an L-shaped osteotomy for effective reduction of 45-degree cheekbone protrusion and side width, with emphasis on tight fixation to prevent non-union and sagging.
Mandible (Square Jaw) Reduction
Utilizes long-curved osteotomy from below the ear to the chin, ensuring a smooth jawline without secondary angles. Includes cortical bone resection for frontal width reduction.
Genioplasty (Chin Surgery)
Procedures like T-osteotomy or advancement genioplasty are performed to precisely adjust the length and projection of the chin, harmonizing with overall facial balance.
2. Rhinoplasty (Nose Surgery)
The clinic offers a collaborative system between Dr. Lee Ho-bin (Plastic Surgeon) and Dr. Lee Seung-ho (ENT Specialist) for comprehensive nose surgery.
Functional Rhinoplasty
Dr. Lee Seung-ho (Otolaryngologist) addresses functional issues such as deviated septum, rhinitis, and nasal obstruction, improving breathing while enhancing aesthetics.
Aesthetic Rhinoplasty
Uses autologous materials (septal, ear, rib cartilage) and implants. Offers "Nobo-ko" (No-Implant Rhinoplasty) for those preferring natural tissues, focusing on overall facial harmony.
3. Other Procedures
Anti-Aging Treatments
Includes MACS Lift, forehead lifts, and fat grafting to address signs of aging and restore youthful contours.
Petit Procedures
Non-surgical options such as Botox, fillers, and skin boosters (Rejuran) for subtle enhancements and skin rejuvenation.
Market Reputation and Patient Sentiment Analysis
Quantitative Ratings
- Gangnam Unni: 9.7/10 (approx. 1,176 reviews)
- Sungyesa: 4.2/5 (117 evaluations, respected for critical user base)
Qualitative Analysis: Positive Factors
- Consultation Quality: Dr. Lee praised for objective, honest, non-recommending unnecessary surgery, clear explanations with CT scans.
- Surgical Outcomes: Focus on natural-looking results harmonious with patient's features. Swelling subsides quickly, high satisfaction by 3-month mark.
- Safety & Trust: CCTV, direct involvement of representative director ("no ghost doctor"), excellent post-operative care including direct check-ups.
- International Reputation: Language support (English, Japanese) and positive reviews from foreign patients confirming personalized care.
Qualitative Analysis: Considerations
- Pain and Swelling: Typical for bone surgeries; patients report significant discomfort, breathing difficulties in the first week. This is a common aspect of the procedure itself.
- Information Asymmetry: Some forum users seek "negative info" privately, a standard practice in plastic surgery communities to uncover potential undisclosed side effects. However, no major public scandals or legal issues were found for BT Plastic Surgery.
Conclusion: A Leader in Specialized, Safety-Oriented Care
BT Plastic Surgery and Dr. Lee Ho-bin embody a new standard in Gangnam's plastic surgery landscape, emphasizing specialized, safety-focused, and transparent medical care. Dr. Lee's distinguished background from Seoul National University and major hospitals (View, DA) underpins his expertise in complex facial contouring.
Ideal Patient Profile:
- Prioritizes safety (In-house Anesthesiologist, CCTV, No Ghost Surgery).
- Seeks natural and harmonized results, avoiding extreme changes.
- Requires functional improvements alongside aesthetic changes (especially for rhinoplasty).
- Prefers a mid-sized clinic with direct, personalized attention from the representative director.