Analysis Report
Jong-Lim Park, Representative Director - In-Depth Analysis
345 Plastic Surgery Clinic opened in August 2021 near Sinnonhyeon Station in Gangnam-gu, Seoul, promoting a collaborative system of 'Bone' and 'Soft Tissue' as its core philosophy. The hospital name '345' symbolizes the basic shapes of the face—Triangle (3), Square (4), and Circle (5)—reflecting the commitment to finding the optimal face shape for each individual.
Representative Director Dr. Jong-Lim Park holds a Ph.D. from Seoul National University (SNU) College of Medicine and is the son of the late Professor Chul-Kyu Park, a first-generation authority in facial contouring in Korea. He is a veteran in facial contouring with over 20 years of clinical experience. Co-Representative Director Dr. Kyu-Nam Han, also an SNU alumnus, specializes in soft tissues, establishing a collaborative system for post-bone surgery sagging issues.
Major procedures include the 'Invisible V-line,' which uses no or minimized fixation pins; 'Double Adhesion Facial Contouring,' which performs bone reduction and lifting simultaneously to prevent cheek sagging; and customized zygoma (cheekbone) reduction via 3D analysis.
Evaluated as a hospital performing 'standard surgery,' prioritizing safety with a CCTV viewing system and resident anesthesiologists. However, some overseas patient communities have reported concerns about gaps in anesthesia monitoring or dissatisfaction related to agency fees, necessitating a multifaceted review.
The unique name '345 Plastic Surgery' implies a plastic surgery philosophy based not on a simple sequence of numbers but on geometric shapes. This starts from the perspective that all face shapes in the world basically stem from the forms of a Triangle (3), Square (4), and Circle (5).
Representative Director Jong-Lim Park aims to transform the patient's unique face shape into the most harmonious and beautiful form based on what they have, rather than forcing a standardized standard of beauty.
345 Plastic Surgery Clinic officially opened on August 18, 2021. It is located at Eunseong Building, 116 Bongeunsa-ro, Gangnam-gu, Seoul (near Exit 4 of Sinnonhyeon Station), situated in the center of Gangnam's plastic surgery district with excellent accessibility.
The biggest differentiator of 345 Plastic Surgery is the "Bone & Soft Tissue" collaboration system. Facial contouring surgery (Bone) reduces the facial skeleton, but when the bone is reduced, the skin and muscles (Flesh) covering it can lead to sagging.
The hospital provides an integrated solution that considers not only bone carving but also post-operative skin elasticity and aging, with experts collaborating from the surgical planning stage.
Director Jong-Lim Park is an orthodox specialist who has followed the elite course of plastic surgery in Korea.
A notable point in Director Jong-Lim Park's background is that he is a '2nd generation plastic surgeon.' His father was the late Professor Chul-Kyu Park, a founding member of the Department of Plastic Surgery at Seoul National University and a first-generation authority on facial contouring surgery in Korea.
Director Jong-Lim Park's main field is Facial Contouring.
Facial contouring surgery requires general anesthesia, making anesthesia safety paramount. 345 Plastic Surgery states that anesthesiology specialists reside in the hospital and monitor the anesthesia status throughout the entire surgical process. This is a key element of the hospital's claim to university-hospital-level safety systems.
Existing square jaw or chin surgeries often use titanium pins. 345's 'Invisible V-line' applies a technique of resecting in a long curve from the square jaw under the ear to the front chin at once, employing a method of cutting and trimming the bone without using fixation pins (No-Pin).
This surgical method is designed to prevent 'cheek sagging,' one of the biggest side effects after cheekbone reduction. When Director Jong-Lim Park (Bone) reduces and repositions the cheekbone, Director Kyu-Nam Han (Flesh) simultaneously applies lifting techniques to adhere the remaining skin and muscle tissue to the bone.
Instead of simply shaving off the bone, this method involves cutting the cheekbone (zygomatic complex) and then moving and rotating it to the appropriate position for repositioning.
Synthesizing data from domestic and international plastic surgery communities, the following positive reactions are dominant:
Like all hospitals, negative feedback exists, which prospective patients must consider:
345 Plastic Surgery and Representative Director Jong-Lim Park can be defined as a hospital that is "faithful to the basics but strong in details." Rather than flashy marketing, it is a suitable choice for patients seeking 'safe and natural plastic surgery' based on the honor of a two-generation medical family and the skills of SNU-alumni medical staff. In particular, for patients wishing to solve facial contouring surgery and the consequent sagging side effects simultaneously, the collaborative system of Directors Park Jong-Lim and Han Kyu-Nam will be an attractive solution. However, sufficient consultation and verification of safety devices prior to the decision for surgery are essential.