Analysis Report

Zen Clinic

Representative Director Kim Kyung-min In-depth Analysis

Natural Beauty Integrated Aesthetic Busan Centum City

Executive Summary: Key Findings

Institution

Zen Clinic (Zen Ui-won) is a prominent aesthetic medical facility in Busan's Centum City. It operates a dual-track system: "Zen Clinic" (Plastic Surgery) and "The Zen Clinic" (Dermatology/Beauty), offering specialized care in both surgical and non-surgical fields.

Leadership

Led by Representative Director Kim Kyung-min, a Pusan National University Medical School graduate, the clinic benefits from extensive expertise. Director Park Hye-ryun oversees the dermatology and petit procedure department.

Clinical Focus

Dr. Kim specializes in breast augmentation, body contouring (liposuction), and facial aesthetic surgery (eyes/nose). The clinic is also recognized for high-end anti-aging treatments using advanced equipment like Ultherapy and Thermage.

Reputation

Achieves high satisfaction (approx. 9.2/10) on medical apps, emphasizing "Natural Beauty" and a "Medical Beauty Stylist" approach. However, community ratings (3.4/5) show a more moderate reception, highlighting platform variances.

Profile of Representative Director Kim Kyung-min

Academic & Professional Background

Dr. Kim Kyung-min, the primary surgeon and Representative Director of Zen Clinic, is a distinguished alumnus of Pusan National University Medical School. Holding a medical license since February 25, 2008, he brings over 15 years of extensive clinical experience.

Medical Affiliations & Memberships

  • Korean Academy of Cosmetic Surgery (KACS)
  • Korean Academy of Aesthetic Surgery & Medicine
  • Korean Academy of Aesthetic Surgery
  • Asian Academy of Cosmetic Surgery
  • Japan Academy of Cosmetic Surgery

Medical Philosophy: "Medical Beauty Stylist"

Dr. Kim advocates for a philosophy that rejects standardized beauty, focusing instead on **"Natural Beauty"** tailored to each individual. This patient-centric approach prioritizes customization over fleeting trends.

  • Customization: Procedures are based on individual needs and current beauty standards.
  • Patient-Centric Care: A commitment to putting the customer first.
  • Safety: Strict "Dedicated System" (ghost surgery prevention) and hygiene protocols.

Institutional Overview: Zen Clinic (Busan)

Location & Infrastructure

Zen Clinic is strategically located on the 9th floor (units 903 & 904) of the Centum Imperial Tower in U-dong, Haeundae-gu, Busan. This Centum City location is a hub for medical tourism and commerce, offering excellent accessibility near Centum City Station and BEXCO Station.

Operating Hours

  • Weekdays (Mon-Thu): 10:00 AM – 7:00 PM
  • Friday (Late Night Treatment): 10:00 AM – 9:00 PM
  • Saturday: 10:00 AM – 2:00 PM
  • Sunday/Holidays: Closed
  • Note: The clinic observes a break on the 2nd and 4th Saturdays of the month.

Operational Structure: The Dual-Track System

Zen Clinic operates as two distinct yet cooperative entities, sharing brand and location:

  • Zen Clinic (Plastic Surgery): Led by Representative Director Kim Kyung-min, focusing on surgical interventions like breast augmentation and liposuction.
  • The Zen Clinic (Beauty/Dermatology): Led by Representative Director Park Hye-ryun, handling non-surgical treatments, lasers, and injectables.

This dual system ensures specialized expertise and liability management, providing focused care for both surgical and dermatological patients.

Clinical Specialties & Major Procedures

Surgical Interventions (Dr. Kim Kyung-min)

Breast Surgery

Flagship service focusing on natural lines and body silhouette balance. Utilizes Mentor Smooth and Mentor Xtra implants. Pricing events suggest a range between 4.4M KRW and 6.6M KRW.

Body Contouring & Liposuction

Includes "Fat Plastic Surgery" and "Volume Boom Boom Natural Fat Grafting" (approx. 1.65M KRW) for youthful facial volume restoration.

Facial Surgery (Eyes & Nose)

Eye surgery covers blepharoplasty, lower blepharoplasty, and fat repositioning. Nose surgery is also a core competency.

Non-Surgical & Dermatological (The Zen Clinic)

Lifting & Anti-Aging

Equipped with premium devices: Ultherapy Prime (e.g., 300 shots + LDM for ~1.15M KRW), Thermage FLX (verified tips), InMode, Titanium Lifting, and thread lifts.

Skin Regeneration & Injectables

Offers Botox, Fillers, Rejuran Healer, Juvelook, and popular combination treatments like Mirajet + Juvelook.

Laser Treatments

Targets pigmentation (melasma/blemishes), tattoos, and hair removal using devices like PicoSure and Excel V.

Reputation and Market Analysis

Quantitative Ratings

Gangnam Unni (Medical App)

  • Overall Hospital Rating: 9.2 / 10 (127 evaluations)
  • Dr. Kim Kyung-min Rating: 9.3 / 10 (59 reviews)
  • Dr. Park Hye-ryun Rating: 8.8 / 10 (18 reviews)

Strong patient satisfaction among the app's demographic; awarded "Excellent Customer Evaluation Hospital" badge.

Sungyesa (Plastic Surgery Community)

  • Overall Rating: 3.4 / 5

A more critical user base, where 3.4 is an average rating. Highlights a common discrepancy between commercial apps and anonymous community forums.

Qualitative Patient Feedback

Positive Aspects

  • Staff Kindness: Detailed explanations from staff and director.
  • Procedural Transparency: Verification of genuine tips (Thermage) and visible shot counts.
  • Effectiveness: High satisfaction with breast surgery results ("better than expected") and lifting procedures.
  • Facility: Clean environment, appreciated "treatment room name system."
  • Anesthesia: Availability of sleep anesthesia for painful procedures (e.g., Ultherapy).

Market Positioning

Zen Clinic positions itself as a "Premium" yet "Accessible" provider in Busan. Its Centum City location targets affluent demographics. The comprehensive care model (plastic surgery + dermatology) maximizes "Customer Lifetime Value" through cross-referrals. Transparency in staffing and safety protocols addresses common market fears regarding "shadow doctors."

Conclusion

Zen Clinic (Busan), under Representative Director Kim Kyung-min, exemplifies a modern, integrated approach to aesthetic medicine. By combining Dr. Kim's surgical expertise with a robust dermatological department, it stands as a comprehensive aesthetic destination in Centum City.

Strengths

  • Clear Leadership: Dr. Kim's credentials and Pusan National University background build trust.
  • Integrated Services: Handles both major surgeries (Breast/Liposuction) and maintenance treatments (Laser/Lifting).
  • High Patient Satisfaction (Apps): Strong ratings on major platforms indicate positive experiences.
  • Transparency: Commitment to genuine equipment and safety protocols.

Considerations

  • Platform Discrepancy: Variance between app ratings and community forum scores suggests differing market segment perceptions.
  • Regional Focus: Primarily localized reputation within Busan/Gyeongnam, rather than national scale.

For prospective patients, Zen Clinic appears to be a reputable facility, particularly for those seeking breast augmentation or premium lifting procedures in the Busan region, who value a "natural" aesthetic philosophy.