Analysis Report

Chiu Plastic Surgery

In-Depth Analysis of Director Cheon Nam-ju

Rhinoplasty Expert Autologous Tissue Focus Communication-Centric

Executive Summary

Strategic Location & Philosophy

Located near Sinsa Station, Gangnam, Chiu Plastic Surgery, led by Director Cheon Nam-ju, emphasizes healing both appearance and mind.

Rhinoplasty Specialization

Strong expertise in rhinoplasty, promoting the 'Jaryeohan' (Natural + Fancy) style and 'Jikban-beoseon' (Straight-slightly curved) line for sophisticated results.

Innovative & Safe Procedures

Pioneering 'No-Implant Rhinoplasty' using autologous tissues to minimize artificial implant use and reduce side effects.

Patient-Centric Approach

Highly rated for communication-oriented counseling and meticulous post-operative care, ensuring patient satisfaction and trust.

Medical Staff Analysis

Dr. Cheon Nam-ju Representative Director

Founder and representative director, highly recognized in rhinoplasty and revision surgery.

Education & Training

  • Graduated from Soonchunhyang University College of Medicine; Master's/Doctoral courses.
  • Completed Plastic Surgery Residency & Clinical Fellow at Soonchunhyang University Hospital.

Major Career

  • Former Director at Cinderella Plastic Surgery.
  • Former Director at DA Plastic Surgery.
  • Listed in Marquis Who's Who in the World, 2018.

Academic Activities

  • Life Member: Korean Society of Plastic and Reconstructive Surgeons.
  • Regular Member: Korean Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons (ASPS), International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS), International Society of Plastic Regenerative Surgeons (ISPRES).

Dr. Choi Yean-soo Director

Key medical staff member, recognized for delicate counseling and surgery as a female specialist.

Education & History

  • Graduated from Soonchunhyang University College of Medicine and Graduate School.
  • Completed Plastic Surgery Residency & Clinical Fellow at Soonchunhyang University Hospital.

Specialty

  • Eye surgery, rhinoplasty, lifting, and petit plastic surgery (fillers/botox).
  • Praised for counseling ability to delicately grasp needs of female patients.

Hospital Overview & Philosophy

Information & Brand Identity

Chiu Plastic Surgery is located at 9th floor of KBL Center, 110 Dosan-daero, Gangnam-gu, Seoul. Its prime location near Sinsa Station Exit 1 ensures excellent accessibility for both domestic and international patients.

  • **Consultation Hours:** Weekdays 10:00 AM - 7:00 PM, Saturdays until 4:00 PM.
  • **Brand Name 'Chiu':** Embodies the philosophy of 'healing' the patient's mind and complexes beyond mere cosmetic improvement.
  • **Core Values:** "To heal" and "to communicate", prioritizing 1:1 customized counseling to accurately understand patient needs and avoid 'factory-type' surgeries.

In-house Facilities & Safety Systems

The clinic is equipped with advanced systems to ensure patient safety and comfort throughout their medical journey.

  • **CCTV Observation System:** Operating rooms are monitored by CCTV to ensure transparency and prevent ghost surgery concerns.
  • **Emergency Safety System:** Comprehensive equipment and protocols are in place for emergencies, supported by anesthesiology specialists or cooperative systems.
  • **Recovery & Aftercare:** Dedicated recovery rooms and post-operative programs, including hyperbaric oxygen therapy, aid in swelling management and accelerate recovery.

Major Procedures & Technical Characteristics

Signature Rhinoplasty

Chiu Plastic Surgery's core competitiveness lies in rhinoplasty, pursuing results that are trendy yet natural.

  • **'Jaryeohan' Rhinoplasty:** A blend of 'Natural' (Ja-yeon) and 'Fancy' (Hwa-ryeo) for distinct features without an artificial look, popular among the MZ generation.
  • **'Jikban-beoseon' Line:** Primarily emphasizes a straight nose bridge with a subtly upturned tip, creating a sophisticated and urban aesthetic.

No-Implant Rhinoplasty

For patients concerned about artificial implants, this method utilizes only autologous tissues.

  • **Materials:** Utilizes septal cartilage, ear cartilage, autologous rib cartilage, autologous dermis, and temporal fascia.
  • **Advantages:** Significantly lower risk of complications like contracture or inflammation, and ensures a natural appearance (no implants visible in scans).
  • **Technology:** Requires high surgical proficiency for elaborate carving and accurate prediction of tissue absorption, a specialty of Director Cheon Nam-ju.

Revision & High-Difficulty Cases

Extensive experience in challenging revision surgeries and complex cases.

  • Handles contracted, deviated, humped, and bulbous noses.
  • Employs 3D CT analysis for precise diagnosis, addressing both functional (e.g., rhinitis) and aesthetic issues simultaneously.

Eye & Anti-Aging Surgery

Offers a range of eye and anti-aging solutions tailored to individual needs.

  • **Eye Surgery:** Includes non-incision & incision methods, canthoplasty (epicanthoplasty/lateral/lower/upper), and ptosis correction.
  • **Anti-aging/Lifting:** Solutions such as upper/lower blepharoplasty, brow lift, face lift, thread lift, and Shurink Universe for rejuvenation.

Reputation and Patient Feedback

Positive Evaluation Factors

  • Communication-Centered Counseling

    Directors are praised for accurately grasping patient needs, providing honest explanations, and not recommending unnecessary surgeries.

  • Naturalness of Results

    High satisfaction with rhinoplasty results, earning the nickname "Kobuji" (Father of Nose) for creating natural, harmonious lines.

  • Meticulous Aftercare

    Patients report meticulous swelling management and progress checks post-surgery, with responsible responses to any issues.

Considerations and Critical Perspectives

  • Waiting Time

    Due to the hospital's popularity, some patients may experience longer waiting times for consultations and surgeries.

  • Cost

    While possibly higher than low-price 'factory-type' hospitals, many find the cost acceptable given the customized surgery and expertise. Event prices are offered via apps like Gangnam Unni.

  • Need for Information Screening

    As marketing reviews are common in the industry, prospective patients are advised to cross-verify information with actual before-and-after photos and specific text reviews.

Comprehensive Analysis and Conclusion

**Chiu Plastic Surgery** has established a strong position in the Gangnam plastic surgery market, leveraging Representative Director Cheon Nam-ju's extensive clinical experience and the firm medical philosophy of 'Healing'. It effectively combines the technical prowess of a large hospital director with the meticulous management of a private clinic, excelling in **'Jaryeohan Jikban-beoseon Rhinoplasty'** and **'No-Implant Rhinoplasty'**.

Summary of Features:

01

Expertise

Highly proficient medical staff with backgrounds from Soonchunhyang University Medical School and as directors of prominent large hospitals.

02

Safety

Emphasis on patient safety through CCTV installation, real-name surgery policies, and a preference for using autologous tissues to minimize side effects.

03

Aesthetics

Implementation of the latest trend, 'Jaryeohan' style, meticulously tailored to individual facial proportions for harmonized results.

04

Reliability

A transparent counseling process that avoids overtreatment, prioritizing clear communication and trust with patients.

In conclusion, Chiu Plastic Surgery is an ideal medical institution for patients seeking natural yet sophisticated rhinoplasty, and for those who prioritize thorough communication with their operating surgeon and personalized care over a 'factory-type' surgical approach.