Analysis Report

Lienjang Clinic Hanam Misa Branch

Representative Director Park Jin-hyung In-depth Analysis

K-Beauty Aesthetics Hanam Misa Clinic Injectable Expert

Key Insights

Institution Overview

Lienjang Clinic Hanam Misa Branch is a strategic expansion of the major Korean aesthetic network "Lienjang," located in the rapidly developing Misa Riverside City. It focuses on providing Gangnam-standard aesthetic services—specifically "petit" procedures (injectables), lifting, and skin treatments—to the local demographic.

Leadership Profile

The branch is led by Representative Director Park Jin-hyung, a graduate of Korea University College of Medicine. Notably, he previously served as the Representative Director of the Petit Center at the main Lienjang Plastic Surgery Hospital in Gangnam, indicating a high level of specialization and volume experience in non-surgical injectables.

Clinical Focus

The clinic specializes in non-invasive and minimally invasive procedures. Key modalities include ultrasound lifting (Ulthera, Shurink Universe), RF lifting (Inmode, Oligio), and a wide array of injectables (Botox, Fillers, Skin Boosters like Rejuran). The clinic employs an aggressive "event" pricing strategy to maintain high patient volume.

Reputation & Experience

The clinic maintains high ratings on major Korean aesthetic platforms (4.6/5 on Gangnam Unni), with patient feedback frequently praising the kindness of the staff and Director Park, as well as the cleanliness of the facilities. However, as a network clinic, it operates with a high-efficiency model that necessitates reservation management.

Director Profile: Dr. Park Jin-hyung "

Academic Background & Training

  • Medical Education: Graduated from Korea University College of Medicine
  • Residency: Completed residency training at Korea University Hospital
  • Specialization: Clinical competence from top-tier university hospital training

Professional Career & Leadership

  • Current Role: Representative Director, Lienjang Clinic Hanam Misa Branch
  • Previous Role: Representative Director of the Petit Center at Lienjang Plastic Surgery & Dermatology (Gangnam)
  • Significance: Head of the Petit Center implies extensive experience and high technical proficiency in thousands of injectable procedures.

Academic Memberships & Affiliations

  • Korean Society for Aesthetic Medicine
  • Korean Association of Clinical Aesthetic Medicine
  • Korean Academy of Facelift & Contouring (Korean Filler Society)
  • Korean Academy of Anti-Aging Medicine
  • Korean Primary Care Society
  • Korean Society of Semi-Permanent Makeup Medicine
  • Korean Society for Aesthetic and Laser Medicine
  • Korean Society for Laser, Dermatology and Trichology
  • Korean Society for the Study of Obesity

Hospital Information

Brand Identity & Philosophy

Lienjang Clinic Hanam Misa operates under the umbrella of the Lienjang Network, built on the concept of "democratizing beauty." It offers standardized, high-quality aesthetic treatments at competitive price points, extending this philosophy to the suburban residential hub of Hanam as a "Gangnam-quality" clinic accessible without traveling to Seoul.

Location & Accessibility

  • Address: 3rd Floor (Units 3030, 3031), 95 Misagangbyeondong-ro, Hanam-si, Gyeonggi-do (Mangwol-dong, Hillstate Misa Station Gran Passage)
  • Public Transport: Located near Misa Station (Line 5), Exit 1, ensuring high accessibility.
  • Facility: Modern commercial space within the Gran Passage complex, emphasizing a clean and sophisticated interior.

Operational Hours

Weekdays (Mon-Fri):

09:30 AM – 08:00 PM

Saturdays:

09:30 AM – 05:00 PM (No Lunch Break)

Lunch Break:

01:00 PM – 02:00 PM (Weekdays only)

Sundays:

Closed

Clinical Portfolio & Key Procedures

Lifting & Anti-Aging (EBDs)

  • Ulthera (Ultherapy): Micro-focused ultrasound for powerful SMAS layer lifting.
  • Shurink Universe: Second-gen Korean HIFU for faster treatments and precise targeting.
  • Inmode: RF device (Mini-FX & Forma) for fat reduction, lifting, and collagen stimulation.
  • Oligio: Korean monopolar RF for collagen regeneration and skin tightening.
  • Liftera 2: Pen-type HIFU for precise treatment of curved facial areas.
  • V-Ro Lifting: Combination device often offered at promotional rates.

Petit Procedures (Injectables)

Botulinum Toxin (Botox):

  • Brands: Nabota, Coretox (domestic), Xeomin (imported).
  • Applications: Facial wrinkles, square jaw reduction, body botox (trapezius, calves), skin botox (dermatoxin).

Dermal Fillers:

  • Focus Areas: Lips ("Cherry Line Lip Filler"), nasolabial folds, chin, forehead.
  • Technique: Detailed volume creation, wrinkle improvement, contour refinement.
  • Pricing: Highly competitive entry prices (e.g., domestic filler events).

Skin Care & Laser Treatments

Laser Toning:

  • Utilizes PicoSure and Revlite (Rablan) for pigmentation and brightening.
  • "Pico Toning" is a staple for melasma and blemishes.

Medical Skincare:

  • Aqua Peel, LDM (ultrasound moisture management), acne care (extrusion, scaling).

Skin Boosters:

  • Rejuran Healer (PN injections for regeneration).
  • Juvelook & Olidia (PDLLA stimulators for collagen).
  • Other Boosters: Skin Vibe, Belotero Revive, Laren (Retigen), Lilied (Lizne).

Body & Obesity Management

  • Diet Injections: "Gabbb-Jusa" (Fat-dissolving) and "1-Inch Injections" for localized fat reduction.
  • Prescriptions: Management of diet medications (e.g., Qsymia, Saxenda prescriptions).

Reputation & Patient Experience

Quantitative Ratings

  • Gangnam Unni: 4.6/5 (over 220 reviews), indicating high patient satisfaction.
  • Sungyesa: Dr. Park Jin-hyung has a rating of 3.9/5, reflecting solid performance on a critical review platform.
  • Cashdoc: Clinic maintains a 4.6/5 rating across multiple event categories.

Qualitative Feedback Trends

Positive Aspects:

  • Kindness: Dr. Park Jin-hyung and staff frequently praised for detailed explanations and making patients comfortable.
  • Facility: Described as "clean," "pleasant," and "well-equipped."
  • Effectiveness: High satisfaction reported for procedures like lip fillers and Botox, with visible aesthetic results.

Operational Challenges (Considerations):

  • Waiting Times: High patient volume and low pricing can lead to busy environments and potential delays. Reservations are highly recommended.
  • Standardization: The network's "high-efficiency model" might lead to a perception of less personalized care compared to boutique clinics, though Dr. Park's personal reviews seem to mitigate this.

Conclusion

Lienjang Clinic Hanam Misa Branch represents a successful localization of a major K-Beauty franchise. By leveraging the brand power of Lienjang and the specific expertise of Representative Director Park Jin-hyung—a specialist with deep experience in high-volume injectable centers—the clinic offers a compelling value proposition to the residents of Hanam.

Key Strengths

  • Leadership Expertise: Dr. Park's background provides high credibility for injectable procedures.
  • Comprehensive Modalities: Top-tier devices and a full spectrum of injectables make it a "one-stop" shop.
  • Price Competitiveness: Aggressive event pricing makes premium treatments accessible.
  • Accessibility: Prime location near Misa Station and extended Saturday hours.

Considerations for Patients

  • Due to popularity and pricing, expect a busy environment; prioritizing reservations is advised.
  • Ideal for those seeking standardized, proven treatments (Botox, fillers, laser toning) at transparent prices.
  • Administered by experienced physicians under the oversight of a seasoned director.

In summary, Lienjang Hanam Misa serves as a modern, accessible aesthetic hub, effectively bringing the "Gangnam standard" of medical aesthetics to the Hanam metropolitan area.