Analysis Report
In-depth Analysis of Representative Director Lee Sun-haeng
A shift from factory-style mass treatments to "Deasign" (Dear + Design), focusing on personalized architectural analysis of the face.
High proficiency in non-surgical anti-aging procedures, particularly the "Dear Custom Onda Lifting" and detailed filler work.
Positions itself as a "Total Beauty Clinic," offering an all-in-one diagnostic and treatment system with private, 1:1 customized care.
Maintains high ratings (approx. 9.3/10) on major platforms, praised for facility privacy and staff kindness, at a premium price point.
Representative Director Lee Sun-haeng possesses a robust medical foundation rooted in major university hospital training, transitioning from high-volume network clinics to specialized private practice at Cheongdam Dear Clinic.
Cheongdam Dear Clinic operates under a co-representative system, allowing for sub-specialization and collaborative diagnosis, bringing together backgrounds from top universities.
The combined expertise from Samsung Medical Center, Yonsei University, and Seoul National University establishes immediate trust in the medical team's competency.
Cheongdam Dear Clinic is strategically situated in the heart of Seoul's luxury fashion and beauty district.
The clinic operates on a schedule designed to accommodate working professionals, including evening clinics.
The clinic operates under the slogan "Dear, Philosophy of Beauty," emphasizing space and atmosphere as integral to treatment.
Core competency utilizing a "Mix & Match" approach with high-end energy-based devices.
Dr. Lee Sun-haeng's highlighted expertise in non-surgical enhancements.
Advanced treatments for complexion and texture refinement.
Dr. Lee Sun-haeng is repeatedly praised for his gentle demeanor and willingness to listen to patient concerns without rushing. Staff kindness also highly rated.
The private 1-person recovery rooms and luxurious, "hotel-like" interior are major selling points, ensuring discretion for VIP clientele.
Feedback highlights comfortable, pain-free experiences. The clinic also confirms product seal opening in front of patients, building trust.
Achieved 9.3/10 on Gangnam Unni (over 1,800 reviews) and 9.5/10 for Dr. Lee (approx. 580 reviews), designated a "Customer Evaluation Excellent Hospital."
Some users note that the clinic is expensive compared to factory-type clinics, particularly for basic procedures like Botox, reflecting its premium location and service level.
Despite the strict reservation system, the clinic's popularity has occasionally led to complaints about waiting times.
As with any aesthetic clinic, isolated reports of treatments not fully meeting expectations exist, though these appear to be outliers given the high average ratings.
Cheongdam Dear Clinic represents a modern evolution of the Korean aesthetic medical market, moving away from the high-volume, low-cost model toward a value-based, experience-centric model.
Dr. Lee Sun-haeng plays a pivotal role in this ecosystem. His background at high-volume centers likely provided him with extensive technical proficiency, which he now applies in a more curated, patient-focused environment. The clinic's strength lies in its hybrid appeal: it offers the technical reliability of university-trained specialists and the luxury experience of a Cheongdam boutique, supported by advanced equipment like Onda and Titanium lifting.
For prospective patients, the clinic is highly recommended for those prioritizing privacy, comfort, and detailed consultation over the lowest possible price. It is particularly well-suited for complex anti-aging procedures (lifting, contouring) where physician design and technique are more critical than simple commodity procedures.
Prioritizing quality outcomes and patient experience over volume.
Emphasizing privacy, comfort, and personalized "Deasign" philosophy.
Specialization in advanced non-surgical lifting and injectables.