Analysis Report
Lee Jong-jin, Representative Director - In-depth Analysis
Ceramique Clinic Gangnam is positioned as a "Hyper-High-End" flagship facility, distinct from the mass-market "Dayview" network, emphasizing a "Haute Couture" medical philosophy.
Representative Director Lee Jong-jin combines clinical expertise (Medical/Dental anatomy background) with significant business acumen as the CEO of "The Day Labs," an MSO consulting for over 14 clinics.
The clinic is an early adopter of advanced technologies, notably "Ulthera Prime" and "Avalanche" lasers, alongside a fully digitized CRM system using "Afterdoc" for patient retention.
Located in a landmark building in Gangnam, the clinic targets both domestic VIPs and international medical tourists, offering services in English and Arabic and utilizing private single-room setups.
Ceramique Clinic Gangnam (세라미크의원 강남점) is located in a standalone building in the Sinnonhyeon/Gangnam area, occupying a building reportedly owned by prominent actress Son Ye-jin. The infrastructure spans from the basement to the 5th floor, totaling approximately 562 square meters.
The interior design reflects a "Private & High-End" ethos, featuring VIP lounges and private single-occupancy rooms to ensure complete privacy. Luxury materials like marble, tile, and antique mirrors are used, aligning with its slogan, "No filters. Just yours, curated by Ceramique."
Dr. Lee Jong-jin defines the clinic's operational philosophy through the lens of *Haute Couture*—custom-made, high-end fashion. This implies medical procedures are tailored specifically to the individual's anatomical structure and aesthetic goals, moving away from standardized templates.
This approach addresses the limitations Dr. Lee perceived in the mass-market model, aiming to satisfy a demographic seeking "unique experiences" and "wonder" beyond standard medical care.
"No filters. Just yours, curated by Ceramique."
”Implementation of Afterdoc CRM for automated follow-up messages, recovery tracking, and revisit cycle management, aiming to increase patient retention.
Operates on a 100% reservation-only basis to ensure privacy. Emphasizes direct consultations with the director. Global accessibility with English and Arabic speaking services.
Ceramique effectively straddles two market segments:
Ceramique Clinic Gangnam, under the leadership of Dr. Lee Jong-jin, represents a sophisticated maturation of the K-Beauty clinic model. By leveraging the operational efficiencies of an MSO (The Day Labs) and the clinical precision of an anatomy-focused medical team, the clinic successfully differentiates itself in the saturated Gangnam market.
For patients and industry observers, Ceramique serves as a case study in how to scale a medical business while attempting to preserve the intimacy and quality of a boutique practice.
A CEO-Doctor hybrid model ensuring both medical quality and business scalability.
Aggressive adoption of "Prime" and "Avalanche" class advanced devices.
A pivot from "factory" efficiency to "hotel-like" hospitality and privacy.
Strategic alliances with lifestyle platforms indicate an ambition to expand the brand.