Analysis Report

111 Clinic

Dr. Kim Ho-bin In-depth Analysis

Telemedicine Hub Aesthetic Surgery Dual Strategy

Key Insights

Prescription 'Holy Land'

Beyond cosmetic surgery, positioned as a leading clinic for hair loss and obesity treatment prescriptions.

Telemedicine Pioneer

Actively utilizes non-face-to-face platforms for consultations, enhancing accessibility nationwide.

Dual Expertise

Director Kim Ho-bin, an OB/GYN specialist, primarily performs aesthetic and dermatological treatments.

Proprietary 'Triple' Brand

Developed and trademarked unique surgical methods, including 'Triple Eye Surgery' and 'Triple Fat'.

Director Kim Ho-bin Profile

"While board-certified in Obstetrics & Gynecology, Dr. Kim Ho-bin has dedicated his clinical career to the fields of cosmetic surgery and aesthetic medicine, establishing a unique position in the industry."

Specialist Qualifications

Obstetrics & Gynecology Specialist, primarily practices Cosmetic Surgery & Dermatology.

*Note: Under Korean medical law, doctors can practice outside their specialty, but institution names must comply (e.g., '111 Clinic, Medical Subject: Plastic Surgery' not '111 Plastic Surgery Clinic').

Education

  • Graduated from Ajou University College of Medicine
  • Obtained Board Certification

Major Career

  • Former Director, Laprin Plastic Surgery
  • Former Director, Tiara Plastic Surgery
  • Former Director, Oscar Plastic Surgery
  • Current Representative Director, 111 Clinic

Society Activities

  • Regular Member, Korean Academy of Clinical Laser
  • Regular Member, Korean Academy of Cosmetic Surgery
  • Regular Member, Korean Academy of Aesthetic Plastic & Laser Surgery
  • Regular Member, Korean Society for the Study of Obesity and Health, Korean Academy of Clinical Health Promotion, Korean Academy of Primary Care, etc.

111 Clinic Overview

Location & Infrastructure

111 Clinic is strategically located in the heart of Korea's healthcare hub, Gangnam-gu, Seoul. Its prime position within the 'Sinsa-dong Medical Cluster' ensures high accessibility.

  • Address: 11th & 12th Floors, S-TOWER, 111 Dosan-daero, Gangnam-gu, Seoul
  • Proximity: Near Exit 8 of Sinsa Station (Seoul Subway Line 3 & Shinbundang Line)
  • Medical Subjects: Plastic Surgery, Dermatology (Indicated)
  • Key Facilities: Operating rooms, consultation rooms, treatment rooms across two floors. Officially registered as a medical institution attracting foreign patients.

Brand Philosophy: "Triple One"

The hospital name '111' is more than just an address; it's expanded into a brand identity of 'Triple One', embodying the clinic's core values and operational commitment.

  • Core Values: Safety, Naturalness, and Trust
  • System: '1:1 Designated Responsibility System' - Director Kim Ho-bin oversees everything from consultation to surgery and post-operative care.
  • Marketing Point: Emphasizes personalized care and accountability for patient satisfaction.

Major Clinical Areas & Procedures

Specialized Plastic Surgery: 'Triple' Brand

Triple Eye Surgery

A unique surgical method (trademarked) for both functional and aesthetic improvements. Includes upper/lower blepharoplasty and under-eye fat repositioning for natural lines.

Triple Fat (Facial Liposuction)

Aimed at improving facial contours without bone shaving, utilizing advanced equipment like 'Pico Fat' and 'Venus Laser' to target buccal fat and double chins.

Q.O.Fill and Petit Surgery

Expertise in complex filler procedures combining autologous blood stem cells and fillers. Also offers detailed facial corrections such as corner-of-mouth lift and dimple surgery.

Telemedicine and the 'Holy Land' Phenomenon

Holy Land for Hair Loss Medication

Renowned for providing large quantities of hair loss treatments (Finasteride, Dutasteride) at low medical fees via telemedicine platforms. High patient satisfaction (e.g., 4.9 on Doctor Now).

Diet Medication Prescription

Active in prescribing obesity treatments (e.g., Saxenda, Qsymia). Offers consultations until late hours (11:50 PM) through telemedicine, providing exceptional accessibility for busy individuals.

Reputation & Public Opinion Analysis

Positive Evaluations

  • Cost-effectiveness and Accessibility: Highly praised by telemedicine users for "reasonable medical fees," "very fast prescription issuance," and "convenient late-night consultations."
  • Naturalness of Procedures: Positive feedback in plastic surgery communities (e.g., Sungyesa) regarding natural-looking results, such as lip fillers that are not excessive.
  • Friendly Service: Reviews often highlight the kindness of both the desk staff and Director Kim Ho-bin's consultation attitude.

Negative Evaluations and Concerns

  • Concerns about Factory-type Treatment: Due to telemedicine's nature, criticism exists regarding very short consultation times (tens of seconds) focusing on simple prescriptions, seen as a "high volume, low margin" operation.
  • Difference in Perception of Expertise: Some patients visit without realizing Director Kim Ho-bin is not a plastic surgery specialist, discovering this later, which can raise information asymmetry issues.
  • Complaints about Surgical Results: A few reviews exist regarding dissatisfaction with post-surgical results (e.g., double eyelids coming undone), but this is considered a general risk in cosmetic surgery.

Comprehensive Analysis & Conclusion

111 Clinic and Representative Director Kim Ho-bin exemplify a successful "dual survival strategy" within Korea's highly competitive aesthetic medical market. They skillfully integrate both traditional surgical services and cutting-edge telemedicine prescriptions to cater to a broad patient base.

Offline Presence

A "Boutique Clinic" in Sinsa-dong, Gangnam, leveraging its geographical advantage and proprietary 'Triple' surgical brand for specialized aesthetic procedures.

Online Expansion

Preemptively captured the telemedicine market for hair loss and obesity medication prescriptions, acting as a "Mass Marketing" channel with nationwide reach.

Dual Identity

Functions simultaneously as a "clinic-level medical institution with plastic surgery branding" and a "leading prescription institution in the telemedicine era."

For patients considering surgical treatment, it is crucial to be fully informed about Director Kim Ho-bin's specialist qualifications (OB/GYN) and specific surgical experience. Conversely, for drug prescriptions, 111 Clinic offers an exceptionally efficient medical experience characterized by high accessibility and convenience.