e-Star Dental Clinic · Director Kim So-yeon Analysis Report

Executive Summary

Key Insights

Expertise

Director Kim So-yeon is a **Board Certified Specialist in Conservative Dentistry** who graduated from Seoul National University and obtained Master's and Ph.D. degrees from Yonsei University, possessing a specialized background in high-difficulty nerve treatments and saving natural teeth.

Treatment Spectrum

It provides comprehensive dental care ranging from aesthetic prosthetic treatments like teeth whitening and laminates (veneers) to implants, cavity treatments, and wisdom tooth extractions. Teeth whitening with minimized pain is a key marketing point.

Reputation

It maintains a high rating of over 9.1/10 on major beauty/medical platforms such as Gangnam Unni and Yeoshin Ticket, with positive evaluations dominating regarding the avoidance of overtreatment and the provision of patient-centered care.

Location & Accessibility

Located near Exit 1 of Sinchon Station, it has excellent accessibility for university students and office worker patients in the bustling Sinchon/Ewha Womans University commercial area.

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Medical Staff Analysis

Director Kim So-yeon

Education & Qualifications

Graduated from Seoul National University
Completed Master of Dentistry and Ph.D. in Conservative Dentistry at Yonsei University
Completed Internship at Yonsei University Dental Hospital
Completed Residency in Conservative Dentistry at National Health Insurance Service Ilsan Hospital
Board Certified Specialist in Integrated Dentistry (Ministry of Health and Welfare)
Board Certified Specialist in Conservative Dentistry (Korean Academy of Conservative Dentistry)

Career & Expertise

Regular Member, Korean Academy of Conservative Dentistry
Regular Member, Korean Academy of Endodontics
Regular Member, Korean Academy of Aesthetic Dentistry
Regular Member, Yonsei University Dental College Conservative Dentistry Alumni Association

Director Kim's main major, Conservative Dentistry, focuses on preserving teeth damaged by cavities or trauma without extraction. This includes nerve treatment and aesthetic restoration. Her dual specialization (Conservative and Integrated Dentistry) implies a broad capability from precision nerve treatment using a microscope to comprehensive oral management, always prioritizing the value of natural teeth.

Institutional Profile

Clinic Overview & Philosophy

Location & History

e-Star Dental Clinic is located at 3rd Floor, Seonggwang Building, 79 Sinchon-ro, Seodaemun-gu, Seoul. It is adjacent to Exit 1 of Sinchon Station on Subway Line 2, offering excellent public transport accessibility.

The clinic opened in 2009 and has been operating under the same name and director system for over 17 years as of 2025. This longevity in the competitive Sinchon area proves its managerial stability and high reliability within the local community.

Clinical Philosophy

e-Star Dental Clinic puts forward 'patient-centered care' and a 'serving heart' as its core values. Reflecting the characteristics of Director Kim So-yeon's major, 'Conservative Dentistry,' it aims for treatments that preserve and save natural teeth as much as possible rather than unconditional extraction.

The clinic emphasizes a service philosophy of providing a warm and kind treatment environment like family, fostering trust and comfort for all patients.

Clinical Portfolio

Major Clinical Subjects

Aesthetic Dentistry

Teeth Whitening: Key marketing point for 'less pain' and quick tone improvement.
Laminates & All-Ceramic: Aesthetic prosthetic treatments emphasizing minimal preparation and natural design.
Zirconia: Crown treatments utilizing zirconia material for excellent strength and aesthetics.

Conservative & General Treatment

Cavity & Nerve Treatment: Director Kim's expertise, restorative treatments (resin, inlays, crowns) and high-difficulty nerve treatments.
Wisdom Tooth Extraction: Includes extractions of impacted wisdom teeth, with guidance on same-day procedures.
Scaling & Gum Treatment: Comprehensive preventive oral management services.

Implants & Orthodontics

Implants: Various surgical methods including minimal incision, immediate placement after extraction, and insurance implants.
Orthodontics: Equipped with diverse orthodontic devices like Clippy-C, clear aligners (Invisalign), and partial orthodontics.

Market Response

Reputation Analysis

Positive Factors

Kindness: Numerous reviews highlight the kindness of the medical staff and employees.
Avoidance of Overtreatment: Its 17+ years in one location has built trust, indicating conscientious medicine without unnecessary treatments.
Pain Management: Positive feedback regarding minimal pain during procedures like teeth whitening aligns with their marketing claims.

Considerations & Marketing

Platform Activity: Some platforms show 0.0 ratings, which appears to be due to a lack of activity on those platforms, not negative issues.
Media Exposure: Past publicity includes visits by celebrities (e.g., actress Lee Hae-in) and features in broadcasts/articles on 'Dental Beauty' and 'Whitening'.
Active Promotions: Engages in active marketing strategies such as combining whitening with orthodontics or anterior teeth shaping.

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Summary

Final Conclusion

Comprehensively, **e-Star Dental Clinic** is a clinic that has built a solid position in the highly competitive commercial area of Sinchon based on **Director Kim So-yeon's** expertise (Conservative Dentistry Specialist, Seoul National Univ./Yonsei Univ. background) and over 17 years of history.

This clinic effectively utilizes a two-track strategy that adheres to the dental essence of **'Natural Tooth Preservation'** while satisfying aesthetic demands such as **'Less Painful Whitening'**. Patient review data suggests high kindness and procedure satisfaction, well illustrating its characteristics as a regional hub dental clinic that can be visited without concerns about overtreatment.

Recommended For:

Patients requiring nerve treatment or conservative treatment to save natural teeth as much as possible.
Patients sensitive to pain who want low-irritation teeth whitening or delicate aesthetic prosthetics.
University students and office workers looking for a proven dental clinic that has been operating for a long time near Sinchon.