Analysis Report
In-depth Analysis of Representative Director Dr. Suh Man-Koon
Dr. Suh Man-Koon, a Yonsei University alumnus, is the only Korean in ISAPS's 'Top 50 Expert' list and a co-founder of the Rhinoplasty Society of Asia (RSA), setting standards for Asian rhinoplasty.
JW Jeongwon excels in difficult revision rhinoplasty, contracture nose correction, and rib cartilage rhinoplasty, supported by a collaborative system of specialists in eyes, nose, breast, and facelifts.
Dr. Suh authored the 'Atlas of Asian Rhinoplasty' (Springer) and the clinic uses 3D-CT analysis and 3D printing (Innofit) technology for precision and predictable outcomes, minimizing side effects.
Known for a "gentle professor style" and realistic advice, but the large hospital nature leads to mixed reviews on waiting times and some staff interactions, and costs are set at a premium level.
Representative Director Dr. Suh Man-Koon is a core medical staff member of JW Jeongwon Plastic Surgery Clinic and is evaluated as a world-renowned authority in the field of rhinoplasty. His career strongly reveals the aspect of an academic researcher beyond just a clinical doctor.
Dr. Suh Man-Koon graduated from Yonsei University College of Medicine and obtained his Master's and Ph.D. degrees from the same graduate school. He completed the plastic surgery specialist course at Severance Hospital and currently serves as an outpatient professor at Yonsei University College of Medicine. He also trained at the Plastic Surgery Center of Chang Gung Memorial Hospital in Taiwan, acquiring an international sense for reconstructive plastic surgery.
Dr. Suh Man-Koon's most notable achievement is his recognition on the international stage. In 2020, celebrating its 50th anniversary, the International Society of Aesthetic Plastic Surgery (ISAPS) selected the top 50 experts in each plastic surgery field from 5 continents worldwide. Dr. Suh Man-Koon was the only Korean included in this list and gave a lecture on 'Contracture Nose Correction'. He has delivered over 80 invited lectures at academic conferences in the US, Europe, and Asia, notably as a Keynote Speaker at the ISAPS Congress in Athens, Greece, in 2023.
Furthermore, he published the English medical textbook **'Atlas of Asian Rhinoplasty'** through Springer, the world's No. 1 publisher of medical and scientific literature. This book compiles rhinoplasty techniques (augmentation, reduction, deviated nose correction, etc.) tailored to the anatomical characteristics of Asians, breaking away from Western-centric plastic surgery theories. It is being utilized as important academic material presenting guidelines for Asian rhinoplasty to plastic surgeons worldwide.
JW Jeongwon Plastic Surgery Clinic is a large-scale plastic surgery institution located on Samseong-ro (near Samseong Jungang Station) in Gangnam-gu, Seoul. It has occupied a significant position in the Korean cosmetic surgery market for the past 20 years.
The clinic states that it avoids factory-style surgeries and limits the number of surgeries per day to create an environment where the medical staff can focus on a single patient. Beyond simple cosmetic procedures, it advocates a 'technology-centered' hospital specialized in reconstructive plastic surgery and high-difficulty revision surgeries, operating under the slogan "The difference in skill is the difference in results."
Dr. Suh Man-Koon's practice is focused on rhinoplasty, specifically high-difficulty revisions and contracture nose correction. He holds a surgical philosophy that prioritizes facial harmony and functional restoration over chasing trends.
A contracture nose is a serious side effect where the nose becomes hard and shortened due to repeated surgeries or inflammation. Dr. Suh Man-Koon is an expert in this field, showing strength in surgeries that extend the length of the nose and restore skin tissue utilizing autologous tissues such as rib cartilage.
JW Jeongwon Plastic Surgery Clinic precisely analyzes the structure of the nasal bone, the presence of septal deviation, and the position of implants from previous surgeries via 3D-CT.
Based on a comprehensive analysis of data from various plastic surgery communities (Sungyesa, Gangnam Unni) and portal sites, the reputation of Dr. Suh Man-Koon and JW Jeongwon Plastic Surgery Clinic is summarized as follows.
Patients describe Dr. Suh as having a "gentle professor style" and highly appreciate his method of explaining with anatomical grounds by comparing CTs and photos during consultations. His attitude of honestly saying "what cannot be done cannot be done" gives trust.
There is a strong perception that this is the hospital patients seek lastly after failing multiple surgeries. There are numerous cases of patients requesting their 5th or 6th surgeries, and expectations for his ability to solve difficult cases (contracture, severe asymmetry) are high.
Principles such as the possibility of observing CCTV, the presence of resident anesthesiologists, and limits on the daily number of surgeries give patients psychological stability.
There are reviews stating that while professional, he can seem somewhat blunt or tired. There is much advice that explanations might be short if the patient does not ask questions actively, so it is better to prepare questions in advance.
Due to the premium strategy and focus on high-difficulty surgeries, costs tend to be set higher than other hospitals. For revision surgeries, quotes start from 3.3 million KRW depending on the difficulty and can go much higher.
Due to the nature of a large hospital, points are occasionally raised about long waiting times or unfriendly responses from some consultation managers.
**JW Jeongwon Plastic Surgery Clinic** and **Representative Director Dr. Suh Man-Koon** represent cases that exemplify the 'academic depth' and 'clinical skill' of Korean plastic surgery.
Dr. Suh Man-Koon possesses the aspect of a scholar who writes textbooks and leads international conferences, not just a practitioner. This is a powerful indicator guaranteeing the hospital's medical level.
His know-how in rib cartilage usage techniques and contracture nose correction occupies an unrivaled position both domestically and internationally. It is analyzed as a more suitable option for patients wanting restoration after failure rather than a first surgery.
The implementation of a real-name surgery system without shadow doctors and the introduction of 3D technology demonstrate the hospital's philosophy of prioritizing patient safety.
In conclusion, Dr. Suh Man-Koon is judged to be the most suitable medical professional for patients who want a "functionally healthy and natural nose that can be maintained for a lifetime" rather than a "flashy Instagrammable nose," and especially for high-difficulty revision surgery patients suffering from the failure of previous surgeries.
However, the high cost and somewhat conservative consultation style are factors that should be considered depending on the patient's disposition.