In-depth Analysis Report
Dr. Seo Jae-won Representative Director
TU Dental advocates a treatment philosophy prioritizing the psychological stability of patients based on the slogan "T (Tears, enter crying) U (You, leave smiling)".
Representative Director Seo Jae-won is a specialist in Integrated Dentistry and an official member of 'Oral Design', recognized for high technical skills in aesthetic prosthetics.
Specialized in aesthetic prosthetic treatments that minimize tooth reduction (0.1mm level) or proceed with no preparation through its own brand 'Zeronate'.
Holds high ratings and numerous reviews on aesthetic medical platforms, and has high preference among the younger generation by actively utilizing celebrity marketing.
The name TU Dental is derived from the sentence "T: Enter crying and U: Leave smiling." This embodies the clinic's core value of resolving patients' vague fears and pain regarding dental treatment and ultimately restoring their smiles through aesthetic satisfaction.
This branding emphasizes the image of a 'Dental Beauty Care' space that satisfies patients' lifestyles and aesthetic desires beyond a simple medical institution.
TU Dental is located at 54, Seocho-daero 77-gil, Seocho-gu, Seoul (Seocho-dong), situated in a key transportation hub including Gangnam Station and Sinnonhyeon Station, offering excellent accessibility.
The interior of the hospital applies a design reminiscent of a cafe or gallery to reduce the fear peculiar to dental clinics, and is equipped with private rooms to guarantee the privacy of VIP and celebrity patients. Additionally, it possesses its own laboratory, 'TU LAB', enabling immediate communication between medical staff and technicians and precise fabrication of prosthetics.
The official website supports multiple languages including English and Chinese, and accepts consultations and reservations from overseas patients (Japan, Taiwan, Thailand, etc.) through global messengers like WhatsApp, WeChat, and LINE. This targets the global aesthetic dental market by advocating 'K-Dental' as an expanded concept of K-Beauty.
This signifies comprehensive dental treatment capabilities and expertise to diagnose and plan treatments without being limited to a specific department.
The most outstanding part of Director Seo Jae-won's career is his selection as a member of 'Oral Design'. This is an international dental aesthetic research group founded by Willi Geller, open only to dentists and dental technicians with exceptional skills worldwide.
TU Dental's core competitiveness is its own laminate (veneer) brand, 'Zeronate'. This procedure dramatically reduces or eliminates the amount of tooth reduction, which is a drawback of existing laminates.
In addition to aesthetic prosthetics, TU Dental also performs general dental treatments.
Based on data from aesthetic medical information platforms 'Gangnam Unni' and 'Babitalk', TU Dental holds very high ratings and a large number of reviews.
TU Dental pursues a pricing policy that seeks both a premium strategy and popular accessibility.
According to data from the recruitment platform 'Jobplanet', TU Dental's corporate rating is 4.0 out of 5, relatively high for a medical institution.
TU Dental Clinic and Representative Director Seo Jae-won are leading the trend in the Korean dental market by achieving both 'Aesthetics' and 'Preservation'. Director Seo Jae-won's expertise (Specialist in Integrated Dentistry, Oral Design member) guarantees the hospital's technological credibility, and the sophisticated branding and marketing strategy accurately targeted the needs of the younger generation. Aesthetic prosthetic treatments led by Zeronate are expected to continue growing domestically and internationally along with the flow of K-Beauty. However, as it is a high-priced premium procedure, long-term maintenance and securing durability after the procedure will be key tasks for the brand's longevity.