Geunal Plastic Surgery · Lee Seung-ryeol Analysis Report

Summary (Key Points)

Expertise & Background

Representative Director Lee Seung-ryeol is a board-certified plastic surgeon and Ph.D. in medicine, a former professor at Chungnam National University Hospital, with extensive anti-aging research and clinical experience.

Medical Philosophy & System

Promotes 'conscientious medical treatment' and 'thorough analysis', known for not recommending unnecessary surgeries. Operates specialized staff by field and ensures safety with resident anesthesiologists and CCTVs.

Major Procedures & Reputation

Focuses on face lifts and endoscopic forehead lifts for middle-aged, strong in revision surgeries. Receives very high ratings (4.2 to 9.9 points) on platforms like Gangnam Unni and Sungyesa for specific and professional consultations.

Market Position

Excellent accessibility at Gangnam Station. Provides medical services focused on 'restoration' and 'functional recovery' beyond simple cosmetic surgery, solidifying its position in a competitive market.

1. Introduction: Overview and Establishment Background

1.1 Hospital Location and Scale

Geunal Plastic Surgery is located at 10th Floor, YBM Gangnam Center, 408 Gangnam-daero, Gangnam-gu, Seoul. This area is near Gangnam Station Exit 11 and Sinnonhyeon Station, known as the mecca of Korean plastic surgery.

The clinic has excellent accessibility and operates from 10:00 AM to 7:00 PM on weekdays (night clinics until 8:00 PM on Fridays) and until 4:00 PM on Saturdays, considering the accessibility for office workers and patients from other regions.

1.2 Medical Philosophy

The clinic's official slogan and operational philosophy can be summarized as "Conscientious Plastic Surgery, Responsible Medical Staff."

"This expresses a commitment to avoiding overtreatment and recommending only necessary surgeries by precisely analyzing the patient's condition."

Especially for revision surgery patients, the clinic emphasizes the process of analyzing the causes of failure in previous surgeries and aims for Evidence-based Medicine grounded in academic research.

2. In-Depth Analysis of Representative Director Lee Seung-ryeol: Career and Expertise

2.1 Education and Major Career

Obtained medical license in 1995 and acquired his board certification in plastic surgery in 2000.
The most notable aspect of his career is his tenure as a **Professor of Plastic Surgery at Chungnam National University Hospital**, implying systematic training and educational experience in high-difficulty surgeries, reconstructive plastic surgery, and complications management.
Accumulated sufficient practical experience in private practice by serving as the director of Plus Plastic Surgery and Time Plus Plastic Surgery.

2.2 Academic Activities and Research Achievements

Served as the Executive Director and Academic Committee Chair of the Anti-aging Research Society of the Korean Society of Plastic and Reconstructive Surgeons.
**Major Academic Presentations and Lectures:**
- **Mid-face Lift (2023):** Presented on 'Mid-face Lift using Deep Nasolabial Fat' and 'Lift using Sub-Orbicularis Oculi Fat (SOOF)'.
- **Endoscopic Forehead Lift (2021, 2022):** Shared detailed surgical techniques and experiences with forehead reduction.
- **Face Lift (2020):** Lectured on 'Extended SMAS Face Lift,' sharing in-depth anatomical knowledge.
These activities show he continuously updates the latest plastic surgery trends and anatomical knowledge, instilling high trust in patients.

3. Medical System and Major Procedure Areas

Geunal Plastic Surgery is equipped with a specialized medical staff collaboration system by field, led by Representative Director Lee Seung-ryeol, along with Representative Director Yoo Gyeong-han (Eyes/Nose/Lifting) and Representative Director In Seok-gyeong (Facial Contouring).

3.1 Anti-aging and Lifting Center (Dedicated to Director Lee Seung-ryeol)

**Face Lift:** Mainly uses the 'Extended SMAS' technique to fundamentally improve sagging, aiming for natural expressions and a long duration of effect.
**Endoscopic Forehead Lift:** Minimizes nerve and vessel damage while improving forehead and eyebrow sagging for various age groups.
**Mid-face Lift:** Focuses on creating a three-dimensional, youthful face through fat repositioning and lifting in the anterior cheek and nasolabial fold areas.

3.2 Eye/Nose Surgery and Revision Center (Director Yoo Gyeong-han, etc.)

Dedicated to eye and nose surgeries and related revisions.
Through packaged surgical programs like 'Geunal ALL Nose Surgery' or 'Under-eye Fat Repositioning,' pursues both functional and aesthetic improvements simultaneously.
Revision surgery focuses on precise analysis of the causes of failure of the previous surgery (contracture, asymmetry, implant issues, etc.) to restore the area.

3.3 Facial Contouring Center (Director In Seok-gyeong)

In charge of facial contouring surgery, improving facial shapes through zygoma reduction, square jaw surgery, etc.
The presence of a resident anesthesiologist and safety systems are crucial for these high-difficulty bone procedures.

3.4 Skin and Petit Procedures (360 Skin Lab)

Operates 'Geunal 360 Skin Lab' to provide non-surgical procedures such as lifting lasers, skin boosters, fillers, and Botox.
Utilized as a complementary solution for post-operative care or for patients who feel burdened by surgery.

4. Hospital Reputation and Patient Review Analysis

A hospital's reputation is determined by various factors, including the staff's skills, consultation attitude, post-operative care, and facility satisfaction. The analysis based on data from major plastic surgery information platforms (Sungyesa, Gangnam Unni, Modoodoc, etc.) is as follows.

4.1 Quantitative Evaluation

**Gangnam Unni:** Over 5,000 reviews have been accumulated, with a very high rating of 9.8 to 10.0 out of 10. Director Lee Seung-ryeol records a rating of 10.0 in the lifting field.
**Sungyesa:** The rating on the plastic surgery community Sungyesa is decent at 4.2 out of 5 (650 evaluations).
**Modoodoc:** On Modoodoc, which is based on verified receipt reviews, it records 8.7 out of 10.

4.2 Qualitative Evaluation (Positive Factors)

**Sincerity of Consultation:** Many patients evaluated Director Lee Seung-ryeol and the medical staff as having "no excessive recommendations," "telling only what is necessary," and being "conscientious."
**Surgical Results:** There are specific reviews after face lifts stating, "look more than 10 years younger" and "wrinkles and jawline have improved." Satisfaction with the results is generally high.
**Professionalism:** The background as a university hospital professor and information about academic activities give patients high trust.

4.3 Considerations and Negative Factors

**Wait Time:** As a popular clinic, there are some opinions that consultation wait times are long.
**Marketing and Viral:** Since many reviews on plastic surgery apps or communities are written as a condition for event pricing, there is a general consumer perception that reviews should be accepted critically rather than trusted 100%.
**Inquiries about Safety:** Some community users tend to double-check regarding the presence of a resident anesthesiologist or CCTV installation (However, according to the hospital's information, a specialist in anesthesiology and pain medicine resides there, and CCTVs are installed).

5. Safety Systems and Features

In plastic surgery, especially surgeries involving general anesthesia or conscious sedation, safety systems become an absolute criterion for choosing a hospital.

5.1 Anesthesia and Monitoring System

Geunal Plastic Surgery states that a **specialist in Anesthesiology and Pain Medicine resides** in the hospital. This is an essential element for responding immediately to emergencies and monitoring patient vital signs in real-time.

5.2 CCTV Observation System

**CCTVs are installed** inside the operating rooms, demonstrating the hospital's will to eliminate anxiety about ghost surgeries (shadow doctors) and provide transparent medical services.

5.3 Post-operative Care

The clinic operates a post-operative care system including swelling management and scar care, which is often included in the surgery cost.

6. Conclusion and Comprehensive Suggestions

Synthesizing the research on **Geunal Plastic Surgery** and **Representative Director Lee Seung-ryeol**, the clinic is analyzed as leveraging **'academic expertise'** and **'conscientious treatment'** as its competitive edge among plastic surgery clinics in the Gangnam area.

1. Expertise

Director Lee Seung-ryeol's career as a professor at Chungnam National University Hospital and continuous anti-aging academic activities suggest a high level of technical skill in the face lift and lifting fields.

2. Trustworthiness

The consultation style that avoids overtreatment receives positive evaluations from patients, contributing to long-term hospital reputation management.

3. Safety

The residency of an anesthesiologist and CCTV installation show that the clinic possesses basic and essential devices for patient safety.

Suggestion:

For patients considering high-difficulty surgeries such as face lifts or revisions, Geunal Plastic Surgery is a choice worth considering. However, since individual differences exist in all medical practices, it is advisable not to blindly trust positive reviews online but to visit in person for a face-to-face consultation with Director Lee Seung-ryeol to receive an accurate diagnosis of one's condition, hear sufficient explanations about the limitations and potential side effects of the surgery, and then make a decision. It is especially recommended to utilize the reputation of 'conscientious consultation' to seek objective advice on whether the surgery is truly necessary for oneself.