Analysis Report

Kim Ji-yeon Wish Plastic Surgery

An In-depth Analysis of Representative Director Kim Ji-yeon

Breast Surgery Specialist Female Surgeon Patient Safety

Key Insights

Legacy & Pioneer

Established in 1995, Kim Ji-yeon Wish Plastic Surgery is recognized as the first plastic surgery clinic in Gangnam opened by a female specialist.

Veteran Leadership

Led by Dr. Kim Ji-yeon, a surgeon with over 30 years of experience, a Yonsei University graduate, and the 3rd female plastic surgery specialist from Severance Hospital.

Breast Surgery Specialization

The clinic heavily specializes in breast surgery, guided by the philosophy "Women know women's hearts," focusing on aesthetic empathy and patient comfort.

Uncompromised Safety

Adheres to a "1:1 Responsible Care System" with no shadow doctors and a resident anesthesiology specialist, Dr. Lee Yu-jeong, ensuring patient safety.

Representative Director Profile: Dr. Kim Ji-yeon

Dr. Kim Ji-yeon

"Women know women's hearts."

Dr. Kim Ji-yeon, the pioneering spirit behind Wish Plastic Surgery, brings over three decades of specialized experience to her practice. Her philosophy underscores a deep understanding of female patients' unique needs, combining medical excellence with empathetic care.

Academic Background & Credentials

  • Graduated from **Yonsei University College of Medicine**.
  • Completed Internship & Residency in Plastic Surgery at **Severance Hospital** (Yonsei University Health System).
  • Board-certified Plastic Surgery Specialist (The **3rd female specialist** in Severance Hospital's Plastic Surgery history).
  • Outpatient Professor at Yonsei University College of Medicine.

Professional Memberships

  • Member, Korean Medical Association (KMA)
  • Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS)
  • Member, Korean Society for Aesthetic Plastic Surgery (KSAPS)
  • Member, Korean Society for Surgery of the Hand

Industry Recognition

  • **Motiva Opinion Leader**: Received "Grand Award" (2021) and plaque of appreciation (2020) from Motiva, a leading breast implant manufacturer.
  • **Miss Intercontinental Judge**: Served as a judge for the beauty pageant in 2018, affirming her authority in aesthetic standards.

Clinic Overview

Location & Accessibility

Kim Ji-yeon Wish Plastic Surgery Clinic is strategically located in the prestigious **Cheongdam-dong** area of Gangnam-gu, Seoul.

  • **Address:** 7th Floor, 432 Apgujeong-ro, Gangnam-gu, Seoul (Cheongdam-dong 80-4)
  • **Accessibility:** Approximately 100 meters from Exit 3 of Apgujeong Rodeo Station, directly across from the Chanel flagship store.

Operating Hours

  • **Weekdays (Mon-Fri):** 10:00 AM – 7:00 PM
  • **Saturdays:** 10:00 AM – 3:00 PM
  • **Sundays & Public Holidays:** Closed

Clinic Philosophy & Core Values

The clinic's identity is built around fulfilling a patient's "Wish" for beauty, emphasizing gender-based empathy and personalized care:

"Women know women's hearts"

A core motto promising psychological comfort and a deep understanding of female patients' aesthetic and emotional needs.

1:1 Responsible Care System

Dr. Kim Ji-yeon manages the entire process from consultation to surgery and post-operative care, ensuring consistency and personalized attention. No shadow doctors policy.

Natural Aesthetics - "I-Line" Cleavage

Focuses on creating natural-looking results, particularly highlighting a subtle "I-shaped" cleavage rather than artificial "Y-shape" results, emphasizing movement and tactile feel.

Commitment to Safety

The clinic promotes a long accident-free record and features a resident anesthesiologist, Dr. Lee Yu-jeong, for real-time monitoring and pain management.

Clinical Specialization: Breast Surgery

Core Breast Procedures

While a full-service plastic surgery center, the clinic's overwhelming specialization lies in breast surgery, positioned as a "Breast Specialty" center.

  • Breast Augmentation

    The flagship procedure, utilizing premium implants such as **Motiva, Mentor Xtra, and Sebbin**, tailored for natural results.

  • Breast Reduction & Lift

    Procedures designed to correct ptosis (sagging) and reduce breast volume, offering both aesthetic enhancement and functional relief.

  • Nipple/Areola Correction

    Specialized corrections including inverted nipple correction and areola reduction for improved symmetry and appearance.

  • Re-operation

    Expert correction and revision surgeries for patients dissatisfied with previous breast procedures performed elsewhere.

Anesthesiology & Safety Systems

A critical differentiator is the unwavering commitment to patient safety, highlighted by the presence of a dedicated resident anesthesiologist.

Dr. Lee Yu-jeong: Resident Anesthesiologist

Dr. Lee Yu-jeong is a board-certified Anesthesiology and Pain Medicine Specialist.

  • Graduated from the Catholic University of Korea College of Medicine.
  • Trained at Seoul St. Mary's Hospital.

Dr. Lee's presence ensures continuous, real-time monitoring during all surgical procedures under general anesthesia, providing specialized pain management and significantly enhancing patient safety and comfort throughout the surgical journey.

Market Reputation & Patient Analysis

Strengths & Positive Feedback

  • Psychological Comfort

    Patients frequently praise the comfort and ease of consultation/surgery with a female surgeon for intimate procedures, resonating with the "Women know women" philosophy.

  • Detailed & Realistic Consultations

    Dr. Kim is noted for providing thorough measurements and honest advice, sometimes advising against unnecessary procedures, fostering trust.

  • Natural Aesthetic Outcomes

    High satisfaction reported with the natural shape, tactile feel, and "I-line" cleavage, reflecting the clinic's emphasis on subtle, harmonious results.

  • Consistent Post-Operative Care

    Patients appreciate consistent follow-ups by the head doctor, including laser treatments for scarring, ensuring comprehensive recovery management.

Weaknesses & Considerations

  • Higher Cost

    The clinic is generally perceived as being more expensive compared to many competitors in the Gangnam area.

  • Extended Wait Times

    Due to the personalized 1:1 service model and the clinic's popularity, patients may experience longer wait times for both consultations and surgical appointments.

  • Strict Recovery Protocols

    Patients report strict post-operative care regimens, including prolonged wearing of corrective garments, which can be uncomfortable but are deemed essential for optimal results.

  • Facility Aesthetics

    While clean and well-maintained, some feedback suggests the interior design, reflecting its long history, might appear slightly "old-fashioned" compared to newer, ultra-modern clinics.

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Concluding Remarks

Kim Ji-yeon Wish Plastic Surgery Clinic is a veteran institution in Gangnam's competitive plastic surgery market. Its nearly three decades of operation and continuous leadership under Dr. Kim Ji-yeon underscore a stable and reliable practice. The clinic's primary value proposition lies in its deep **specialization in breast surgery** combined with a distinctive **female-centric approach**.

For patients seeking breast augmentation or correction, the presence of a female specialist with over 30 years of experience, supported by a resident anesthesiology specialist and a strict no-shadow-doctors policy, offers a compelling profile of **safety and comfort**. While the cost may be higher and the facility aesthetics less contemporary than some competitors, the emphasis on detailed 1:1 care and natural aesthetic results continues to foster a strong, positive reputation among its target demographic.

Core Values of Wish Plastic Surgery

Female-Centric Expertise Unwavering Patient Safety Natural Aesthetic Outcomes