Executive Summary
Prominent in Gangnam
Note Plastic Surgery, located in the heart of Gangnam, specializes in facial contouring and breast surgery.
Expert Leadership
Co-led by Dr. Yoo Ji-han, an SNU alumnus, board-certified plastic surgeon, and famous "Let Me In" doctor.
Signature Techniques
Known for its "Pinless V-line" surgery, emphasizing natural aesthetics and patient safety.
Prioritized Patient Safety
Ensures patient safety through resident anesthesiologists, operating room CCTVs, and transparent processes.
Profile of Representative Director Dr. Yoo Ji-han
Dr. Yoo Ji-han
A highly credentialed plastic surgeon from South Korea's top medical institution, renowned for his expertise in facial contouring.
"Always Note for Beautiful You" - Reflecting a philosophy of meticulous care.
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Academic Background & Credentials
- Graduated from Seoul National University (SNU) College of Medicine.
- Completed internship and residency in Plastic Surgery at Seoul National University Hospital.
- Board-certified Plastic Surgeon.
- Member of the Korean Society of Plastic and Reconstructive Surgeons (KSPRS).
- Member of the Korean Society for Aesthetic Plastic Surgery (KSAPS).
- Member of the Korean Cleft Palate-Craniofacial Association.
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Professional Career & Media Prominence
- Former Director at Regen Plastic Surgery, a major hospital in Korea.
- "Let Me In Doctor" (Seasons 2-5) – Performed complex reconstructive surgeries on participants.
- Over 19 years of experience specifically dedicated to facial contouring surgery.
Medical Philosophy
Dr. Yoo's philosophy centers on "Safety" and "Naturalness." He advocates for analyzing the individual's facial structure to create a harmonious look rather than applying a standardized "factory-style" shape. He is known for his detailed counseling style, often discouraging unnecessary procedures and focusing on the patient's specific anatomical limitations and potential.
Institutional Overview: Note Plastic Surgery
Establishment & Location
Note Plastic Surgery was established in August 2019. It is strategically located in the Peyto Plaza Building (12th–15th floors) at 563 Gangnam-daero, Seocho-gu, Seoul. The location is accessible via Nonhyeon Station (Line 7/Shinbundang Line), positioning it within the primary medical tourism and plastic surgery belt of Gangnam.
Organizational Structure & Expansion
The clinic operates under a co-representative system. In July 2024, the hospital underwent an expansion and reopening, segregating its departments into specialized centers:
- Facial Contouring Center: Led by Dr. Yoo Ji-han.
- Breast & Body Contouring Center: Led by Dr. Kwon Soon-geun.
This structural division allows for focused expertise. The clinic emphasizes a philosophy of "recording" (Note) the patient's needs meticulously to ensure the desired outcome, reflected in their slogan "Always Note for Beautiful You."
Medical Safety Infrastructure
Note Plastic Surgery places a high priority on safety systems, which is a critical factor in its reputation:
- Anesthesiology Department: The clinic maintains resident board-certified anesthesiologists (e.g., Dr. Jung Eun-jin) to monitor patients throughout surgery and recovery.
- Surveillance Systems: The hospital has installed CCTV in operating rooms to prevent "ghost surgery" (substitution of surgeons) and ensure transparency.
- Emergency Protocols: The facility is equipped with uninterruptible power supplies (UPS) and emergency medical equipment to handle unforeseen complications.
Location:
Peyto Plaza (12-15F), 563 Gangnam-daero, Seocho-gu, Seoul
Founded:
August 2019
Core Clinical Competencies & Major Procedures
1. Facial Contouring (Led by Dr. Yoo Ji-han)
The Facial Contouring Center focuses on reshaping the facial bone structure to achieve a smoother, smaller, and more balanced appearance.
The "Pinless" V-line Surgery (Signature Technique)
- Concept: Achieves reduction and shaping without leaving any metal hardware (pins/screws) in the body.
- Methodology: Utilizes "Long Curved Osteotomy" that extends from below the ear to the chin.
- Advantages: No secondary surgery for pin removal, X-ray invisibility, natural curve.
Cheekbone (Zygoma) Reduction
Dr. Yoo employs a technique that addresses the 45-degree cheekbone and the side cheekbone, utilizing 3D rotation and careful soft tissue management to prevent sagging.
Square Jaw Reduction
Focuses on leaving a natural "angle" below the ear to maintain a defined jawline, rather than completely eliminating it which can look artificial.
2. Breast Surgery (Led by Dr. Kwon Soon-geun)
The Breast Center is led by Dr. Kwon Soon-geun, a specialist with over 20 years of experience.
Implants & Technique
- Implants: Utilizes premium implants such as Motiva, Mentor Xtra, and Sebbin Integrity.
- Technique: Focuses on "Full HD" endoscopic breast augmentation to minimize tissue damage and ensure precise pocket creation.
- Philosophy: Dr. Kwon emphasizes tactile naturalness and proportion over mere size increase.
3. Other Procedures
Anti-Aging & Lifting
Includes incision-free lifting using Elasticum threads to address sagging skin, often complementary to contouring surgeries.
Male Plastic Surgery
The clinic has specific protocols for male patients ("Man's Contour," "Man's Nose"), acknowledging the different aesthetic goals for men.
Market Reputation & Analysis
Positive Factors & Patient Sentiment
- High Satisfaction with Aesthetics: Patients frequently praise the "natural" results, noting that the outcome is not "overdone" and blends well with their original features.
- Detailed Counseling: Dr. Yoo is noted for his thorough and realistic consultation style, often advising against unnecessary procedures.
- Recovery and Swelling Management: Post-operative care, including deswelling treatments (LDM, high-frequency therapy), is frequently mentioned as a positive aspect.
- Safety Perception: The presence of CCTV in operating rooms and transparency regarding the surgical process contribute to high patient trust.
- High Ratings & Rankings: Note Plastic Surgery holds high ratings (e.g., Gangnam Unni approx. 9.8/10), and Dr. Yoo is consistently ranked as a top specialist for facial contouring on communities like Sungyesa.
Pricing & Positioning
Note Plastic Surgery positions itself in the mid-to-high price range, reflecting its premium services and expertise.
- Facial Contouring: A 3-set contouring surgery (Cheekbone + Jaw + Chin) is quoted around 10.5 million KRW (approx. $7,800 USD), with event pricing potentially lower.
- Breast Surgery: Motiva breast augmentation is listed around 12 million KRW, with event pricing also available.
- Transparency: The clinic is noted for transparent pricing, often providing receipts for verification in community reviews.
Distinctive Characteristics & Competitive Analysis
- The "Pinless" Differentiator: This technique is Note's most significant competitive advantage, appealing to patients concerned about metal fixation.
- "Let Me In" Legacy: Dr. Yoo's history with the influential makeover show serves as a powerful testament to his skill in complex cases.
- Digital Engagement: The clinic actively runs a YouTube channel where Dr. Yoo (nicknamed "You-Carry") explains techniques, building authority and trust.
- Male Surgery Specialization: Differentiates surgical plans for men to ensure masculine yet refined aesthetic results.
Conclusion
Note Plastic Surgery, under the leadership of Dr. Yoo Ji-han, represents a specialized institution that blends academic rigor with aesthetic precision. Dr. Yoo's background as a Seoul National University alumnus and a "Let Me In" surgeon provides a strong foundation of credibility.
Unwavering Safety
Commitment to patient safety through resident anesthesiologists, advanced equipment, and transparent operating room practices.
Innovative Techniques
Pioneering "Pinless V-line" surgery and other specialized procedures offer distinct, patient-focused solutions.
Natural Aesthetics
A philosophy centered on creating harmonious, natural-looking results tailored to individual facial structures.
Summary of Key Data Points
| Category | Details |
|---|---|
| Clinic Name | Note Plastic Surgery (노트성형외과) |
| Representative Director | Dr. Yoo Ji-han (Facial Contouring), Dr. Kwon Soon-geun (Breast) |
| Location | Peyto Plaza 12-15F, 563 Gangnam-daero, Seocho-gu, Seoul |
| Key Specialization | Facial Contouring (Pinless V-line), Breast Surgery |
| Dr. Yoo's Education | Seoul National University College of Medicine (MD, Specialist) |
| Dr. Yoo's Media | Let Me In Seasons 2, 3, 4, 5 (Medical Doctor) |
| Safety Systems | Resident Anesthesiologist, CCTV in OR, UPS System |
| Signature Technique | Pinless V-line (No fixation pins used) |
This report provides an in-depth examination of Note Plastic Surgery's infrastructure, the director's medical biography, technical specializations, and market reputation.