DaTeNa Clinic · Kang Dong-hyun Analysis Report

Key Summary

Unique Identity

Positions itself as a "post-factory-style" clinic, emphasizing 1:1 customized treatment and direct consultation by the representative director.

Expert Medical Staff

Representative Director Kang Dong-hyun, a graduate of Inje University College of Medicine, brings extensive experience from various clinics.

Signature Procedures

Specializes in 'Salgyul Therapy' (acne scars, pores), 'Coplant' (non-surgical nose reshaping), and various advanced lifting procedures.

High Patient Satisfaction

Maintains high ratings (8.9~9.5/10) on major platforms, with positive feedback on meticulous consultation and effective procedures.

Clinic Overview & Philosophy

Clinic Philosophy

The clinic name 'DaTeNa' means "**Da**si **Tae**-eo-**na**da" (Born Again), reflecting the goal of recovering patient's self-esteem and psychological satisfaction through management with a happy and joyful heart.

“

The 'Post-Factory-Style' Approach

**1:1 Direct Consultation by Director:** The doctor directly diagnoses and establishes a procedure plan.
**Honesty and Trust:** No unnecessary procedures; only medically proven ones are proposed.
**Personalized Plan:** Customized procedures tailored to each patient's skin type and concerns.

Location & Facilities

DaTeNa Clinic is located on the 3rd floor of Max Building, 108 Olympic-ro, Songpa-gu, Seoul, with excellent accessibility near Jamsilsaenae Station and Sports Complex Station.

The interior is equipped with precision diagnostic equipment such as the 3D facial analyzer 'Mark View', creating a private and convenient treatment environment.

Director's Profile

Representative Director Kang Dong-hyun

Kang Dong-hyun

"A doctor who realized the difficulties of patients and the limitations of the existing medical system through his experience as a salaried doctor."

Education & Qualifications

Graduated from **Inje University College of Medicine**
Regular member of Korean Society for Laser Medicine and Surgery
Regular member of Korean Academy of Facelift & Contouring
Regular member of Korean Academy of Aesthetic Plastic & Laser Surgery

Major Career Path

Former Director at Nowon Abijou Clinic (Large network hospital experience)
Former Director at Onlif Plastic Surgery (Plastic surgery expertise)
Former Director at Sinsa Sangsang Clinic / Cell Clinic (High-end medical services)

Key Procedures & Clinical Features

1. Salgyul Therapy: Signature Scar Treatment

DaTeNa Clinic's representative acne scar and pore treatment program, applying a 3-step mechanism: **Regeneration, Reconstruction, and Destruction**.

Step 1: Regeneration

Drugs that induce collagen production (Juvelook, Hyaluronic Acid, Rejuran S) are injected into the scar area.

Step 2: Reconstruction

Scar tissue is physically cut through Subcision, and drug delivery is maximized using Curejet.

Step 3: Destruction

Powerful energy from the Ultrapulse Encore CO2 Laser is used to trim hardened scar tissue or rolling scar boundaries.

**Responsibility Refund System:** An unconventional policy guaranteeing a refund if no change is observed after the procedure, expressing confidence in its effect.
**Customized Design:** Different types of lasers and drugs are applied according to the depth and shape (boxcar, icepick, rolling) of the scar.

2. Coplant: Non-surgical Nose Reshaping

Coplant is a procedure that corrects the height and line of the nose using special threads and fillers without surgery, nicknamed '20-minute Rhinoplasty'.

**Technical Principle:** Coplant threads with solid support are inserted to physically lift the bridge and tip of the nose, and insufficient volume is filled with fillers.
**Advantages:** Immediate effects can be confirmed, and the downtime (recovery period) is short. Applicable to various nose types such as hooked noses, bulbous noses, and low noses.

3. Lifting and Anti-aging (Collagen Clinic)

DaTeNa Clinic brands itself as a 'Collagen Clinic' and possesses various lifting equipment, providing 'Lifting Omakase (customized procedure)' based on patient's skin thickness and degree of sagging.

**Equipment Owned:** It has a lineup of the latest high-end lifting equipment such as Ulthera, Sofwave, Volnewmer, Inmode, Shurink Universe, and Emface.
**Sosaeng Therapy (Revival Therapy):** A procedure that aids skin regeneration, focusing on overall skin texture improvement and anti-aging.

4. Diagnostic System: Mark View

For accurate procedures, the **Mark View Skin Diagnostic System** is utilized. This equipment quantitatively analyzes pores, wrinkles, sebum, redness, pigmentation, etc., using 4 types of light sources.

Director Kang Dong-hyun uses this data to identify potential skin problems difficult to see with the naked eye and establishes a precise treatment plan.

Reputation & Market Analysis

Positive Evaluation Factors

**Sincere Consultation:** Many patients highly appreciate that "the director explains in detail while looking at the 3D imaging results personally." This resolves common complaints about short treatment times in factory-style clinics.
**Private Management:** The dominant opinion is that the flow of movement between the waiting room and the procedure room is pleasant, and the staff's response is kind.
**Procedure Effect:** There are many reactions stating "experienced changes beyond expectations," especially in reviews for scar treatment (Salgyul Therapy) and Coplant.

Patient Review & Rating Analysis

Gangnam Unni: Rating 8.9 ~ 9.3 / 10.0 (Over 150 reviews). Major keywords: 'Kindness', 'Meticulous Consultation', 'No Overtreatment'.

Yeoshin Ticket: Rating 9.5 / 10.0 (Over 10 reviews). High reliability with many 'Naedonnaesan' (paid with my own money) reviews.

Modoodoc: Rating 9.8 / 10.0. Based on verified receipt reviews, received high scores in doctor's kindness and explanation ability.

Considerations & Critical Perspectives

**Reservation Wait:** Due to the nature of 1:1 customized treatment, it is mentioned that reservations may close quickly or waiting times may occur.
**Cost:** While costs may be set relatively higher than low-cost factory-style clinics, this is accepted as being proportional to the use of premium equipment and the doctor's input time.
**Sungyesa Perspective (Plastic Surgery Info Community):** DaTeNa Clinic appears to be active without legal issues within Sungyesa and maintains a positive reputation, emphasizing 'real reviews' without brokers.

Conclusion & Implications

It is analyzed that DaTeNa Clinic and Representative Director Kang Dong-hyun have successfully established a position of **'Reasonable Premium Customized Treatment'** amidst the polarization trend (ultra-low cost factory-style vs. high-end customized) in the Korean aesthetic medical market.

Comprehensively, DaTeNa Clinic can be evaluated not simply as a place selling procedures, but as a **'Treatment-Centered Clinic'** that seeks to solve patients' skin concerns medically and systematically. It is judged to be a medical institution suitable for patient groups desiring treatment for intractable acne scars or natural anti-aging.

Harmony of Expertise & Experience

Director Kang Dong-hyun has secured competitiveness by developing unique protocols (such as Salgyul Therapy) based on accumulated know-how.

Trust-based Marketing

Bold policies like the 'Responsibility Refund System' and the clear slogan of 'Post-Factory-Style' build patient trust.

Technological Superiority

Investments in expensive equipment such as Ultrapulse Encore, Curejet, and Mark View guarantee the quality of procedure results.