Doctors Dermatology Clinic Sinsa Branch · Dr. Seong Hyun-cheol Analysis Report

Executive Summary

Expertise-Centered Care

Doctors Dermatology Sinsa Branch consists entirely of board-certified dermatologists and strengthens procedural safety with resident board-certified anesthesiologists.

Anti-Aging Specialization

Possesses numerous high-end lifting devices and is a clinic specialized in anti-aging with a unique record in the Asian region for Thermage FLX procedure volume (over 10,000 cumulative cases).

Influencer Doctor

Director Seong Hyun-cheol holds over 560,000 subscribers through the YouTube channel 'Skin by Seong Hyun-cheol' and has established a 'conscientious doctor' branding.

Strong Market Position

Shows high market share by simultaneously absorbing premium lifting patient groups in Gangnam and general patients flowed in through YouTube.

In-depth Analysis of Dr. Seong Hyun-cheol

Education & Credentials

Representative Director Seong Hyun-cheol is a **Board-Certified Dermatologist** certified by the Ministry of Health and Welfare of Korea. In the Korean medical market, a 'Dermatologist (Specialist)' is a qualification strictly distinguished from 'Subject: Dermatology' practiced by general practitioners, and is held by only a minority of all doctors.

**Education:** Master of Medicine, Kyungpook National University School of Medicine.
**Training:** Completed residency at the Department of Dermatology, Kyungpook National University Hospital, and obtained board certification.
**Clinical Experience:** Served as a Clinical Professor at the Department of Dermatology, Kyungpook National University Hospital after obtaining certification. Currently serves as the Representative Director of Doctors Dermatology Clinic Sinsa Branch.
**Career Years:** Introduced as a veteran doctor with approximately 16 to 20 years of clinical experience.

Professional Associations & Key Doctor Roles

Director Seong Hyun-cheol is solidifying his position as a **Key Doctor** who researches medical devices and treatment protocols and educates others, beyond being a simple clinician.

Major Academic Activities:

Medical Director, Association of Korean Dermatologists.
Regular member of the Korean Dermatological Association, Korean Society for Acne Research, Korean Society for Dermatologic Surgery, Korean Association for Laser, Dermatology and Trichology, etc.

Key Doctor & Advisory Activities:

**Solta Medical:** Global Master Doctor, completed Thermage FLX Master Course, educates employees.
**Ulthera:** Participated in research for the development of Ulthera Gold Standard protocols.
**Density:** Director of the clinic with most procedures (over 100 cases/month).

Media Influence & Branding

One of Director Seong Hyun-cheol's biggest characteristics is his powerful media influence. He operates the YouTube channel **'Skin by Seong Hyun-cheol'** and communicates directly with the public.

**Channel Status:** Grown into a large channel with approximately 565,000 subscribers (estimated as of 2025).
**Content Philosophy:**
- **"Don't come to the hospital":** Gained trust with paradoxical messages emphasizing proper face washing, moisturizer use, and lifestyle correction.
- **Cost-Effectiveness & Authenticity:** Built an image as a 'non-commercial doctor' by recommending inexpensive home care methods or cost-effective procedures.
- **Expertise-Based Information:** Corrects wrong folk remedies and proposes skincare routines based on medical evidence.

Clinic Analysis

Location & Infrastructure

Doctors Dermatology Sinsa Branch is based in the core commercial districts of Sinsa Station and Garosu-gil in Gangnam, Seoul, and is expanding its operation into a Main Building and an Annex.

**Main Branch:** Doctors Building, 7, Dosan-daero 12-gil, Gangnam-gu, Seoul (Near Sinsa Station Exit 1). Estimated to use the entire building (~330 sqm).
**Annex (Garosu-gil Branch):** 17, Garosu-gil, Gangnam-gu, Seoul (Near Sinsa Station Exit 8). Opened around 2022 as a flagship clinic space, expanded to strengthen private medical services.
**Facility Features:** Designed entirely for dermatology treatments, equipped with private 1-person care rooms and a valet parking system.

Medical Team

Doctors Dermatology Sinsa Branch advocates for treatment by '100% board-certified dermatologists' and possesses a collaborative system equivalent to large hospitals.

**Board-Certified Dermatologists:** Approximately 10 to 12 male and female dermatologists, including Representative Director Seong Hyun-cheol and Drs. Go Beom-jun, Oh Young-ju, Seo Ji-in, Kwon Hyo-eun, Song Jin-young, Kwon Hyuk-sun, Lee Jae-in, and Kim Young-ho. This is a very large scale for a single clinic.
**Resident Anesthesiologists:** Board-certified anesthesiologists (Drs. Yoo Min-jae, Lee Ji-young, etc.) reside within the clinic to safely manage pain during lifting procedures. This guarantees the safety of high-intensity lifting procedures.

Operations

**Weekdays:** 09:30 ~ 19:00 (Lunch time 13:00 ~ 14:00).
**Saturdays:** 09:30 ~ 15:30 (Open without lunch break).
**Sundays/Holidays:** Basically closed, but treatments are provided bi-weekly.
**Reservation System:** Operated on a 100% reservation basis, consultations available via KakaoTalk and Naver Reservation. Waiting lists may exist for popular directors.

Major Procedures & Equipment

Doctors Dermatology Sinsa Branch specializes in anti-aging and lifting procedures to the extent that it puts forward the slogan **'Lifting is Doctors'**.

Signature Lifting

**Ul-Thermage:** A combined procedure of ultrasonic lifting 'Ulthera' and high-frequency lifting 'Thermage FLX'.
**Thermage FLX:** Doctors Dermatology Sinsa Branch possesses 4 or more units and achieved 10,000 cumulative procedures for the first time in Asia.
**Profound:** An invasive lifting device using radiofrequency, with over 400 cases at the Sinsa branch.

Advanced Treatments

**Density:** A Korean lifting device using two types of radiofrequency, actively utilized by Director Seong Hyun-cheol (over 100 cases per month).
**Titanium Lifting:** A procedure that irradiates three wavelengths simultaneously to provide immediate lifting and brightening effects.
**Skin Boosters:** Injection procedures for skin regeneration and volume recovery such as Juvelook Volume, Rejuran Healer, and Sculptra.

Other Procedures

**Pigmentation & Disease Treatment:** Possesses laser equipment like Pico Toning and V-Beam Perfecta for melasma, blemishes, and intractable pigmentation.
**Body Contouring:** Provides fat-dissolving injections ('Banafit Injection') and body lifting procedures.

Reputation & Characteristics Analysis

Positive Feedback

**High Expertise and Trust:** Maintains high ratings on aesthetic medical platforms (Gangnam Unni 9.6, Yeoshin Ticket 9.6). Patients express satisfaction with meticulous consultation and procedure.
**Genuine Product/Quantity Principle:** Established trust by strictly prohibiting tip reuse for Thermage, Ulthera, etc., and confirming genuine tip use.
**Intimacy via YouTube:** Many patients visit after watching Director Seong Hyun-cheol's YouTube videos, noting the sincere attitude translates to actual treatment.
**Systematic System:** Well-equipped systems for patient convenience and safety, such as resident anesthesiologists, post-procedure care, and valet parking.

Negative Feedback & Considerations

**High Cost:** Procedure costs are somewhat high due to the premium strategy, with additional costs for designating the Representative Director.
**Wait Times & Reservations:** Due to popularity, reservations are difficult, and there are long waiting times upon visiting.
**Concerns about Factory-Type Feel:** Some patients felt like they were receiving mechanical treatment or that a specific doctor was not designated during event procedures.
**Difficulty in Treating with Rep. Director:** Reservations with Director Seong Hyun-cheol are difficult due to his schedule, or the cost burden is significant.

Unique Selling Points

**Anti-Aging 'Master' Clinic:** A Key Doctor clinic certified by the headquarters of Thermage/Ulthera, leading in procedural know-how and protocols.
**Eggshell Project:** Advocates social contribution activities providing free or low-cost treatment to patients with financial difficulties in connection with the Mellow Network.
**Mixed-Gender Specialist Collaboration:** Both male and female board-certified dermatologists reside, allowing patients to choose comfortable treatment.

Conclusion

**Doctors Dermatology Clinic Sinsa Branch** has established itself as a top-tier anti-aging clinic in Korea by combining Representative Director Seong Hyun-cheol's strong personal branding with the expertise of being 'all board-certified dermatologists'. In particular, it possesses an overwhelming number of procedure cases in high-cost lifting fields such as Thermage and Ulthera, and stands out for securing safety through resident anesthesiologists.

**Director Seong Hyun-cheol** has built an image of a 'trustworthy doctor' by delivering correct skin knowledge to the public through YouTube, which directly led to an increase in the hospital's brand value. However, high costs and the waiting times/reservation difficulties typical of popular clinics are analyzed as aspects patients must endure.

Overall, Doctors Dermatology Sinsa Branch is a suitable clinic for patients who value procedural safety, expertise, and definite results over cost, and can be a powerful option especially for those considering lifting and anti-aging procedures.

Procedural Safety Expertise-Driven Results Anti-Aging Focus