Executive Summary
Institution Overview
MOCCI Clinic is a premium dermatology clinic that opened on December 16, 2024, aiming for a 'hotel-like hospital' experience with high-end customer service, private rooms, goose-down bedding, and a lounge cafe.
Medical Staff Competence
Representative Director Jang Yoo-hee, a Yonsei University College of Medicine graduate, previously served as director of Beauty Lounge Clinic and is active in numerous aesthetic societies, showcasing rich clinical experience.
Procedure Differentiation
Specializing in skin booster procedures like Rejuran Healer, the clinic focuses on drastically reducing pain via ultrasound-guided nerve anesthesia and ensures customer autonomy with a QR code procedure selection system.
Market Reaction
Despite being newly opened, MOCCI Clinic records high ratings (9.6+/10 on Gangnam Unni) with overwhelmingly positive evaluations regarding luxurious facilities and the delicate procedures performed by the medical staff.
Representative Director Jang Yoo-hee
Profile & Career
- Education: Graduated from Yonsei University College of Medicine.
- Current Position: Representative Director, MOCCI Clinic (Dec 2024 ~ Present).
- Former Position: Director, Beauty Lounge Clinic Gangnam Branch. (Accumulated rich clinical experience in a core location.)
- Specialist Status: Identified as a 'General Practitioner' specializing in the aesthetic field, proving practical expertise through extensive academic activities and career.
Expertise & Academic Activities
- Clinical Expertise: Encompasses overall aesthetic procedures such as fillers, Botox, lifting, pigmentation treatment, and skin boosters. Evaluated for her meticulous and delicate procedure style.
- Academic Activities:
- Regular Member, Korean Academy of Aesthetic Surgery & Medicine (KAAS)
- Regular Member, Korean Academy of Facelift & Contouring
- Member, Korean Association of Aesthetic & Well-being
- Member, Korean Academy of Cosmetic Surgery
- Member, Korean Association for Laser, Dermatology and Trichology
- Member, The Korean Academy of Obesity & Aesthetic Treatment
MOCCI Clinic Insights
Brand Philosophy & Experience
MOCCI Clinic was established on December 16, 2024, to offer a "splendid experience" beyond just aesthetic procedures, addressing the existing market's "fear of pain" and "factory-style operations."
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Hotel-style Rest Space: A lounge cafe with a professional coffee machine and nightscape view transforms waiting time into a luxurious experience.
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Privacy and Comfort: All procedure rooms are 'single private rooms' with custom-made goose-down bedding to minimize discomfort and ensure psychological stability.
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QR Code Selection System: An innovative system allowing customers to directly select procedures and options, empowering their independent decision-making ("Your face, Your decision").
Location & Accessibility
- Address: 10F, 403 Gangnam-daero, Seocho-gu, Seoul (Seocho-dong, 343GANGNAM).
- Accessibility: Conveniently located immediately upon entering the alley to the left of Exit 10 of Gangnam Station (Seoul Subway Line 2).
- Medical Hours:
- Weekdays (Mon-Fri): Night consultations until 9 PM (accommodating office workers).
- Weekends (Sat-Sun): Consultations available until 5 PM.
Major Procedure Programs
Signature Procedure
Pain-Controlled Rejuran Healer
Focuses on effective pain management for Rejuran, known for excellent skin regeneration but high procedural pain.
- Customized Anesthesia System: Customers select anesthesia method, injection splits, and technique.
- Ultrasound-Guided Anesthesia: Utilizes ultrasound for precise nerve anesthesia, drastically reducing pain.
MOCCI Signature Programs
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Mozzi Tangtang
Powerful lifting and tightening program, likely a combination of Thermage and Ulthera.
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Mozzi Gwangchae
Skin booster program for moisture and radiance, utilizing Juvelook Skin and collagen injections for a "water glow" effect.
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Mozzi Jjonjjon
Procedure using Oligio lifting, etc., to enhance skin elasticity and tighten pores.
Other Key Treatments
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Lifting Lasers
Features the latest equipment: Ulthera, Thermage FLX, Oligio, and Shurink Universe.
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Skin Boosters
Offers a variety of collagen booster procedures including the complete Rejuran Healer lineup (HB, Eye, S), Juvelook, Sculptra, and Ultracol.
Reputation & Differentiation
Market Feedback & Reviews
Customer Ratings:
- 9.6 points (731 evaluations) on Gangnam Unni, selected as 'Customer Evaluation Excellent Hospital'.
- Maintains a high rating of over 9.6 on Yeoshin Ticket.
Positive Feedback:
- Facilities & Atmosphere: "Hotel-like interior," "private single rooms," "lounge with a view of Gangnam-daero."
- Pain Management: Many reviews note less pain for procedures like Rejuran, thanks to nerve anesthesia and delicate hand skills.
- Friendliness & Transparency: Kind medical staff and no forced selling during consultation.
Constructive Feedback:
Some reviews mentioned the medical staff looking young or comments on specialist status, but overall content is predominantly satisfied in terms of procedure results and cost-performance.
Differentiated Features (USP)
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1. High-end Hospitality
The entire patient journey is designed as a hotel-stay experience, with welcome cards, tea service, and high-end bedding, setting it apart from typical dermatology clinics.
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2. Transparency & Autonomy
The 'Self Choice' system via QR code eliminates information asymmetry, allowing customers to proactively design their treatments and building trust by preventing over-treatment.
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3. Pain Care Expertise
Marketing "Painless Rejuran" and utilizing ultrasound equipment for precise anesthesia effectively targets customers hesitant due to pain, making procedures more accessible.
Conclusion
MOCCI Clinic, though a new entrant in the Gangnam aesthetic medical market (late 2024), is rapidly establishing its position with a clear concept and targeted strategy. Representative Director Jang Yoo-hee has successfully ingrained 'premium experience' and 'pain minimization' into the clinic's operations, drawing from her extensive experience at large network hospitals.
The hotel-style service and single-room operation adeptly cater to both high-end clients valuing privacy and younger generations seeking efficiency through reasonable pricing and the QR code system. While not a specialist hospital, MOCCI Clinic demonstrates expertise through advanced protocols and pain management solutions for specific procedures like Rejuran and Skin Boosters, as evidenced by high customer satisfaction. It is poised to become a significant leader in 'Experience-centric' medical services within the Gangnam skin booster and anti-aging market.
Premium Experience
Pain Minimization
Patient Autonomy