Analysis Report
Representative Director Hwang Sung-hwan In-depth Analysis
The First Dermatology Clinic Busan Main Branch is a large-scale institution in Hwamyeong-dong, Busan, providing comprehensive skin care from cosmetic procedures to intractable skin diseases.
Led by Representative Director Hwang Sung-hwan, a former university hospital professor, the team consists of dermatologists from the top 2% in Korea, ensuring solid clinical and academic background.
Equipped with multiple high-end devices like Ultherapy and Thermage (2 units each), Pico Laser, Vbeam Perfecta, and an expanded 'Aestige Lounge' for premium services.
Awarded 1st place in Dermatology at the 2024-2025 Customer Preferred Brand Awards and maintains high patient ratings (9.7~9.8/10 on Gangnam Unni).
Education
Graduated from Inje University College of Medicine and completed Dermatology Residency.
Professor Career
Clinical and Training Career
Major Memberships
Specialized Fields
Covers a wide range of dermatology areas ranging from pigment diseases, lifting, and scar treatment to hair transplantation and burn scar treatment.
Media & Communication Activities
Actively involved in academic research and strengthens communication with the public through his YouTube channel and broadcast appearances, focusing on correcting wrong folk remedies for intractable diseases such as atopic dermatitis and pediatric skin diseases and presenting medical guidelines.
The First Dermatology Clinic Busan Main Branch is located on the 7th floor of 287 Geumgok-daero, Buk-gu, Busan (Hwamyeong-dong, Samhan Golden View).
To enhance the comfort and professionalism of the treatment environment, the treatment space is separated into the Main Center and the Aestige Lounge. This is analyzed as a strategy to maximize treatment efficiency by separating the movement paths of general skin disease patients and customers desiring private cosmetic procedures.
The core philosophy of the hospital emphasizes the scarcity and professionalism that "Dermatologists make up only 2% of doctors in Korea."
This distinguishes it from indiscriminate procedures performed by non-specialists, and it operates on the principle of providing personalized treatment through a university hospital-level precision diagnosis system and scientific analysis (utilizing skin diagnostic devices like Mark-Vu).
The First Dermatology Clinic Busan Main Branch has a total of 7 male and female dermatologists residing, including Representative Director Hwang Sung-hwan. All medical staff are composed of dermatologists, providing university hospital-level diagnosis for both cosmetic procedures and insurance treatments.
All medical staff are certified dermatologists, offering a significant competitive edge over clinics run by general practitioners (GPs).
A cooperative system is established by multiple specialists including Director Ryu Da-jeong, Director Kwon Do-ik, Director Shin Jun-o, Director Jo Gyeong-je, and Director Kim Chan-seong.
With a balanced gender ratio, personalized treatment based on patient gender or preference is available, with directors specializing in specific treatment fields.
The First Dermatology Clinic builds an image of a 'hospital that does not spare investment in equipment' and tends to preemptively introduce the latest high-end equipment.
The treatment areas of The First Dermatology Clinic are largely divided into 'Premium Anti-aging' and 'Intractable Skin Disease Treatment'.
Based on Director Hwang Sung-hwan's university hospital career, strengths are shown in treating intractable diseases.
In addition to cosmetic procedures, insurance treatment areas are not neglected.
Unlike external customer evaluations, internal employee evaluations tend to be mixed:
The First Dermatology Clinic Busan Main Branch is evaluated as a model that successfully combines 'University Hospital-level Expertise' and 'Premium Cosmetic Medicine' in the Busan region.
By using Representative Director Hwang Sung-hwan's academic authority and the identity of being a 'Dermatologist' as key marketing points, it succeeded with a high-price strategy based on 'trust' in the cosmetic market where low-price competition is fierce.
It continuously invests in improving Patient Experience (PX) by operating multiple high-priced devices like Ultherapy and Thermage and expanding space (Aestige Lounge).
By running treatment-centered practices such as atopy and scars alongside profitable lifting/pigment procedures, it enhances the medical reliability of the hospital.
Comprehensively, The First Dermatology Clinic Busan Main Branch is one of the top-considered medical institutions for patients desiring high-quality dermatology treatment in the Busan/Gyeongnam region, and continued growth is expected under the leadership of Representative Director Hwang Sung-hwan. However, internal personnel management due to organizational scale expansion and operational efficiency such as waiting times seem to be ongoing challenges.