Analysis Report
Lim Pyeong-jin, Head Surgeon In-depth Analysis
Woori Plastic Surgery is a large plastic surgery clinic located in Teheran-ro, Gangnam-gu, Seoul (near Seolleung Station), featuring a specialized medical staff system by field and resident anesthesiologists.
A graduate of Seoul National University College of Medicine who served as a plastic surgery specialist and outpatient professor at Asan Medical Center in Seoul, known as an authority in facial contouring and orthognathic surgery.
Facial contouring surgeries such as 3D cheekbone reduction and square jaw reduction, along with specialized anti-aging procedures like 'Eye-Forehead Lift (Endotine Forehead Lift + Eyelid Correction)' are key competitive advantages.
To resolve anxiety about ghost surgery (shadow doctors) common in the plastic surgery industry, they actively market real-name systems, CCTV operation, and emergency safety management systems (UPS, Dantrolene possession, etc.).
Head Surgeon Lim Pyeong-jin graduated from Seoul National University College of Medicine, considered the most prestigious medical school in Korea. Afterward, he obtained a master's degree from the University of Ulsan College of Medicine and completed his internship and residency at Asan Medical Center, a major general hospital in Korea, obtaining his board certification in plastic surgery. This educational background acts as a key factor in providing high reliability to patients.
Dr. Lim accumulated diverse clinical experience after obtaining his specialist license. His major career highlights are as follows:
Additionally, he is active as a regular member of the Korean Society of Plastic and Reconstructive Surgeons, the Korean Society for Aesthetic Plastic Surgery, and the Korean Cleft Palate-Craniofacial Association, participating in academic research and exchanges on the latest surgical trends.
Dr. Lim Pyeong-jin's main fields of practice are Facial Contouring and Rhinoplasty. In particular, he possesses many years of clinical experience in high-difficulty surgeries dealing with bones, such as cheekbone reduction, square jaw surgery, and genioplasty. He advocates a philosophy of "promising the best procedure with know-how accumulated through years of facial contouring surgery," emphasizing the balance between functional safety and aesthetic improvement.
Woori Plastic Surgery is located at Vision Tower, 312 Teheran-ro, Gangnam-gu, Seoul. Situated near Exit 4 of Seolleung Station, accessibility is excellent.
The hospital provides large-scale medical services by using multiple floors of the building:
Woori Plastic Surgery is a large clinic with approximately 10 to 13 specialists residing by field, including Head Surgeons Kang Byung-soo and Kim Sung-chan, in addition to Head Surgeon Lim Pyeong-jin.
Facial contouring surgery led by Dr. Lim Pyeong-jin focuses on precise analysis and safe fixation.
Unlike existing quick zygoma reduction, this method involves incisions inside the mouth and sideburns to reduce the 45-degree cheekbone and side cheekbone simultaneously. After cutting the bone, it is rotated and moved to enhance the three-dimensional effect, and double fixation techniques are applied to prevent nonunion (bone not healing) and cheek sagging.
A 'long curved resection' is performed, cutting in a long curve from the jawbone under the ear to the front chin to prevent secondary angles (stair-step phenomenon). If necessary, cortical bone resection (reducing bone thickness) and masseter muscle reduction (reducing muscle) are performed in parallel to maximize the frontal effect.
The 'Eye-Forehead Lift', a key marketing point for Woori Plastic Surgery, is a procedure combining forehead lifting and eyelid correction.
The muscle that pulls down the eyebrows (corrugator muscle) is resected, and the dissection range is widened to the eyebrow bone to improve forehead wrinkles and drooping eyelids simultaneously.
Unlike general forehead lifts that simply pull the skin, it is explained that using an endoscope to solve the root cause while preserving nerves extends the duration of the effect and lowers the recurrence rate.
To prevent safety accidents, a chronic problem in large plastic surgery clinics, the following systems have been established.
News related to medical accidents (deaths, etc.) in Gangnam's 'W Plastic Surgery' or 'G Plastic Surgery' around 2014-2015 can be found, but these often refer to specific hospitals (e.g., Grand, Wonjin, etc.), so it is difficult to conclude there is a direct connection to Woori Plastic Surgery. However, there is a possibility that patients may be confused due to issues at hospitals where Dr. Lim Pyeong-jin previously worked or hospitals with similar initials. Currently, Woori Plastic Surgery is pursuing a strategy of building trust by presenting concrete safety systems (Dantrolene, UPS, etc.) rather than claiming a 'accident-free' title.
“ Woori Plastic Surgery demonstrates the archetype of a 'systematized large hospital' in the Gangnam plastic surgery market. Head Surgeon Lim Pyeong-jin is analyzed as a specialist who followed an elite course from Seoul National University College of Medicine and Asan Medical Center, pursuing stable techniques and natural results in the field of facial contouring. ”
Dedicated medical staff for each field (contouring, eyes, nose, breast, etc.) are clearly distinguished, allowing for specialized treatment.
Efforts are made to alleviate patient anxiety by having resident anesthesiologists and university hospital-level emergency systems.
It provides excellent accessibility and a one-stop medical system, but long wait times are a part that must be accepted.