Key Summary
Hospital Overview
The Pride Plastic Surgery Clinic is an aesthetic plastic surgery institution located near Apgujeong Station in Gangnam-gu, Seoul. It holds 'Better than Yesterday' as its core philosophy. It features a collaborative system of three specialists by field (Lee Tae-min, Baek Seung-ryeol, Lee Dong-hoon).
Director Baek Seung-ryeol
As a board-certified plastic surgeon, he served as the director of Unique Plastic Surgery and Urban Plastic Surgery. His main treatment areas are rhinoplasty (nose) and blepharoplasty (eyes), and he pursues a precise surgical style that derives dramatic changes through minute differences.
Key Procedures
The hospital's signature programs are 'My Fit Rhinoplasty' and 'Natural Adhesion Eye Surgery'. Particularly in rhinoplasty, the 'Jaryeohan' (Natural yet Fancy) line, which pursues both naturalness and splendor using autologous and donated costal cartilage, is emphasized.
Reputation & Features
It maintains a high rating of around 9.8 (out of 10) on major aesthetic medical platforms such as Gangnam Unni and Babitalk. It promotes safety infrastructure such as a resident anesthesiologist and a CCTV observation system as its strengths, and is evaluated as having a systematic 1:1 customized counseling and after-care system considering individual patient characteristics.
Baek Seung-ryeol
Representative Director, Board Certified Plastic Surgeon
Education and Major Career
- Professional Qualification: Board Certified Plastic Surgeon
- Residency: Completed Plastic Surgery residency at Gachon University Gil Medical Center
- Former Director: Unique Plastic Surgery
- Former Director: Urban Plastic Surgery
- Academic Activities: Active member of the Korean Society of Plastic and Reconstructive Surgeons, Korean Society for Aesthetic Plastic Surgery, Korean Association of Plastic Surgeons, and detailed subcommittee research groups (Eye Surgery, Rhinoplasty, Anti-aging).
Medical Philosophy and Style
Director Baek Seung-ryeol's medical philosophy is summarized as "Tiny, but Amazing." He accurately identifies the patient's inherent strengths and pursues dramatic improvement in the overall image through a minute difference of 0.1mm.
- Counseling Style: Emphasizes 1:1 customized counseling, aiming to improve patient's quality of life. Known for proposing harmonious designs that fit facial proportions rather than excessive surgery.
- Surgical Style: Reflecting the latest 'Jaryeohan' (Natural + Fancy) style, he focuses on creating sophisticated lines that are not artificial.
Hospital Information
Background & Philosophy
The Pride Plastic Surgery Clinic is located at 842 Nonhyeon-ro, Gangnam-gu, Seoul (Apgujeong Building), near Exit 3 of Apgujeong Station, the center of plastic surgery in Korea. Under the slogan "Better than Yesterday," the hospital considers helping patients love themselves more as the essential value of medical care.
- Sympathize: Delicately reading and analyzing patient needs to derive the best results.
- Sensitive: Pursuing sensuous designs that highlight individual personality rather than standardized beauty.
- Safety: Providing medical services that prioritize safety by strictly adhering to basic principles.
Medical Staff & Infrastructure
The Pride Plastic Surgery operates under a representative director system of three plastic surgery specialists specialized in each field, ensuring the most specialized medical staff for each area.
- Representative Director Lee Tae-min: Anti-aging Center (lifting, anti-aging, breast surgery).
- Representative Director Baek Seung-ryeol: Eye and Nose Surgery, revision surgery.
- Representative Director Lee Dong-hoon: Facial Contouring and Orthognathic Surgery (3D CT analysis).
- Support Staff: Director Lee Cheong-hee (dermatology) and Director Oh Jeong-du (anesthesiology and pain medicine specialist).
The hospital boasts a hotel-grade interior and advanced infrastructure:
- Safety System: Resident anesthesiologist, emergency response (defibrillator, emergency kit).
- Diagnostic Equipment: 3D CT for precise bone structure and nerve line identification.
- Recovery Facilities: Premium recovery care zone including hyperbaric oxygen chambers.
Major Treatment Areas and Procedures
My Fit Rhinoplasty
Aims for 'My Fit Rhinoplasty,' considering individual face shape and functional problems, rather than standardized implant insertion.
- Surgery Targets: Low nose, bulbous nose, humped nose, short nose (upturned nose), long/arrow nose.
- Material Selection: Prioritizes autologous tissue (septal, ear, costal cartilage). Actively uses donated costal cartilage for revision or to reduce patient burden.
- Design Philosophy: Creates beautiful lines from front, side, and 45-degree angles, precisely adjusting nasolabial angle and nose tip for three-dimensionality.
Eye Surgery and Revision Surgery
Director Baek Seung-ryeol possesses high expertise in various eye surgeries.
- Natural Adhesion Method: Minimizes incisions, reduces scarring, provides firm fixation.
- Ptosis Correction: Corrects weak eye-opening muscles for clear, refreshing eyes (non-incisional or incisional).
- Canthoplasty: Expands horizontal and vertical eye length (epicanthoplasty, superior, lateral, lowering).
- Middle-aged Eye Surgery: Corrects sagging eyelids and under-eye fat for a youthful effect (upper/lower blepharoplasty).
Other Major Procedures
Lifting
Improves sagging due to aging through thread lifting, mini lift, and face lift. Non-surgical options like 'Onda Lifting' and 'Titanium Lifting' are also actively performed.
Facial Contouring
Improves overall face shape by performing facial bone surgery such as cheekbone reduction, square jaw surgery, and chin tip surgery in collaboration with Representative Director Lee Dong-hoon.
Reputation and Patient Reaction Analysis
Quantitative Evaluation
Based on data from major aesthetic medical information platforms (as of 2024-2025), The Pride Plastic Surgery and Director Baek Seung-ryeol record very high satisfaction levels.
- Gangnam Unni: Hospital rating 9.8/10 (approx. 173 evaluations), Director Baek Seung-ryeol personal rating 9.9/10 (302 reviews).
- Yeoshin Ticket: Hospital rating 9.7/10 (over 200 purchases).
- Babitalk: Maintains numerous positive procedure reviews and 'Best' grade.
Qualitative Evaluation (Review Analysis)
Actual patient reviews reveal the following insights:
Positive Evaluations:
- Design Satisfaction: High satisfaction with the "Jaryeohan (Natural and Fancy) nose line." Many comments note the nose line remains high without the tip drooping.
- Quality of Counseling: Director Baek Seung-ryeol is highly evaluated for accurately identifying patient needs, not recommending unnecessary surgeries, and giving realistic advice.
- Safety: High trust in the resident anesthesiologist and real-name surgery system.
Considerations and Neutral Opinions:
- Waiting Time: Due to popularity, consultation and surgery waiting times may occur.
- Cost: Aims for premium service, so costs may be higher than ultra-low-cost hospitals, but accessibility is increased through events.
- Platform Credibility: General wariness exists about commercial aspects of plastic surgery app reviews, but no specific malicious rumors or serious side effects regarding The Pride Plastic Surgery were prominent.
Conclusion
The Pride Plastic Surgery Clinic and Representative Director Baek Seung-ryeol are solidifying their position in the Gangnam plastic surgery market based on two axes: 'Safety' and 'Detail'.
1. Expertise
Director Baek Seung-ryeol leads the 'Jaryeohan' trend, especially in nose and eye surgery fields, based on rich clinical experience.
2. System
The collaborative system with other directors and the resident anesthesiologist provides a one-stop total beauty solution and significantly increases reliability.
3. Market Position
Targets patients who value quality and safety over low-price offers, with high ratings reflecting the hospital's elevated medical service quality.
Overall, The Pride Plastic Surgery is analyzed as a suitable medical institution for patients seeking sophisticated and safe surgical results that enhance their individuality. Director Baek Seung-ryeol is a strong option for patients considering rhinoplasty and eye revision surgery who prioritize minute differences in lines.