Key Insights
Institution Focus
MOOi Plastic Surgery (무이성형외과) is a specialized aesthetic clinic in Gangnam, Seoul, focusing on facial contouring, rhinoplasty, and blepharoplasty. It champions a philosophy of "Unique Beauty" (Yuil-Mooi), emphasizing personalized design over standardized procedures.
Dual Leadership
The clinic is co-led by Representative Director Park Yoon-yong (facial contouring, formerly ID Hospital) and Representative Director Hwang Sung-o (eye/nose surgery). They are supported by a dedicated medical team, including an in-house anesthesiologist.
Specialized Procedures
MOOi is particularly known for high-difficulty procedures such as facial contouring (square jaw, cheekbone, chin), complex nose revisions, and "MOOi Adhesion" double eyelid surgery, utilizing advanced 3D-CT diagnostics.
Safety & Patient Care
The clinic employs strict safety protocols, including a resident anesthesia specialist, CCTV monitoring against "shadow doctors," and a comprehensive recovery program. Patients generally report high satisfaction with "natural" results and detailed counseling.
Director Park Yoon-yong Profile
Academic Background & Credentials
- Board-certified plastic surgery specialist.
- Hanyang University College of Medicine (Medical Degree & Plastic Surgery Residency).
- Lifelong Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS).
- Regular Member, Korean Cleft Palate-Craniofacial Association (KCPCA).
- Regular Member, Korean Society for Aesthetic Plastic Surgery (KSAPS).
- Regular Member, Eye Plastic Surgery Research Society of KSPRS.
- Regular Member, Anti-Aging Research Society of KSPRS.
- International Fellowship & Training at Erasmus Medical Center, Rotterdam, Netherlands.
Professional Career & Specialization
- Former Director, Facial Contouring Center of ID Hospital (ID Plastic Surgery).
- Primary Clinical Focus: Facial Contouring (Zygoma, Mandible, Mentum).
- Experienced in complex craniofacial procedures, including orthognathic surgery and facial contouring.
Surgical Philosophy
Dr. Park's approach is based on "structural analysis," emphasizing reshaping the facial frame to harmonize with soft tissues. He prioritizes precise osteotomies to prevent secondary issues like sagging cheeks or "stair-step" deformities, ensuring both aesthetic and functional preservation.
About MOOi Plastic Surgery
Location and Infrastructure
Strategically located on the 9th floor of the Glastower, directly adjacent to Gangnam Station (Exit 11) in Seoul, a hub for premier aesthetic medical facilities. The clinic provides a premium patient experience with specialized spaces for consultation, 3D diagnostic imaging, surgery, and post-operative recovery. The interior design fosters a comfortable and sophisticated environment to alleviate patient anxiety.
Brand Philosophy and Identity
The name "MOOi" is rooted in the Korean concept of "Yuil-Mooi" (유일무이), signifying "one and only" or "unique." This branding embodies the clinic's core philosophy: rejecting standardized "factory-type" plastic surgery in favor of discovering and enhancing each individual's inherent unique beauty.
"One Procedure, One Perfect Result."
MOOi Plastic Surgery is committed to quality over quantity, ensuring high concentration levels for each case by limiting daily surgical numbers. This approach directly contrasts the high-volume models prevalent in the Gangnam plastic surgery market.
”Major Clinical Procedures
Facial Contouring Center (Dr. Park Yoon-yong)
The clinic's flagship department leverages Dr. Park's expertise, utilizing 3D-CT and X-ray diagnostics for precise nerve mapping and bone density assessment.
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Square Jaw Reduction (Mandibuloplasty)
- **Technique:** "Long Curve Resection" for a continuous, natural jawline, avoiding secondary angles.
- **Cortical Bone Resection:** To effectively reduce the width of the face when viewed from the front.
- **Muscle and Fat Management:** Complementary procedures like masseter muscle reduction and buccal fat removal for optimal results.
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Cheekbone (Zygoma) Reduction
Focuses on reducing the side width while maintaining volume in the front cheek (apple zone) to prevent a flat or aged appearance, with emphasis on firm fixation to prevent sagging.
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Chin Tip Surgery (Genioplasty)
Techniques such as T-osteotomy or inverted V-osteotomy are employed to narrow a wide chin, or for advancement/recession of receding or protruding chins, with secure titanium plate fixation.
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Pin Removal
Specialized service for removing fixation pins (titanium plates/screws) for patients who have undergone previous contouring surgeries and wish to remove the hardware after bone union is complete.
Eye Surgery Center (Dr. Hwang Sung-o)
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"MOOi Adhesion" (Natural Adhesion)
A non-incisional or partial-incisional method designed to create a double eyelid line that is less likely to unravel, while leaving minimal scarring.
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Middle-Aged Eye Surgery
Upper and lower blepharoplasty (Sub-brow lift, Lower fat repositioning) for anti-aging, focusing on correcting drooping skin that obstructs vision or creates a tired appearance.
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Difficult Revision Surgery
Specializes in correcting failed previous surgeries, addressing issues like asymmetry, "sausage eyes" (excessive swelling/high fold), and loose lines.
Rhinoplasty Center (Dr. Hwang Sung-o)
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Difficult Nose Revision & No-Implant Rhinoplasty
Avoids one-size-fits-all silicone implants, utilizing autologous materials (ear cartilage, septal cartilage, rib cartilage) for the nasal tip to prevent extrusion and infection.
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Functional Rhinoplasty
While primarily aesthetic, procedures often address functional issues like deviated septums simultaneously.
Lifting and Petit Center (Dr. Hong Yun-hwan)
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Contour Injections (Yoon-Gwak Jusa)
A proprietary cocktail injection designed to break down facial fat and promote lymph drainage, often used to refine the jawline.
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Energy-Based Devices
Procedures using Ulthera, Thermage, and Onda lifting devices are available for non-surgical skin tightening.
Market Reputation & Patient Sentiment
Positive Factors
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High Ratings & Review Volume
The clinic maintains high ratings on aesthetic apps. Dr. Park Yoon-yong holds a rating of 9.8/10 (based on ~258 reviews) and Dr. Hwang Sung-o holds 9.3/10 (based on ~1,385 reviews) on Gangnam Unni, indicating significant operational history and a satisfied patient base.
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Natural & Sophisticated Aesthetic Style
The prevailing sentiment describes the clinic's style as "Natural" and "Sophisticated" (often referred to as "Jaryeohan"). Patients frequently mention that the results are not "overly plastic" but refine the features effectively.
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Detailed & Objective Counseling
Reviews often highlight the detailed nature of the consultations. Dr. Park is noted for being objective and not recommending unnecessary procedures, focusing strictly on what will yield structural improvements.
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Perceived Safety & Transparency
The presence of the dedicated anesthesiologist and the transparency regarding the surgical team are frequently cited as reasons for choosing the clinic, addressing major patient concerns.
Considerations & Criticisms
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Potential Wait Times
As with many popular Gangnam clinics, some users on community forums have noted wait times for consultations, implying high demand for their services.
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Emphasis on Realistic Expectations
On forums known for more critical discussions (e.g., Sungyesa), feedback is generally positive but grounded. Users discuss realistic recovery times for contouring surgery, reminding potential patients that "swelling takes time" regardless of the clinic's skill.
Conclusion
MOOi Plastic Surgery distinguishes itself in the saturated Gangnam market through a strategy of **specialized dual-leadership** and **uncompromising safety standards**. Representative Director Park Yoon-yong brings the technical weight of a major university hospital and a specialized contouring center (ID Hospital) to a boutique setting. His expertise offers patients the technical proficiency of a large hospital with the personalized attention of a private practice. Representative Director Hwang Sung-o complements this with high-demand soft tissue surgeries, creating a full-service aesthetic destination.
Key Characteristics Summary
1. High-Level Expertise
Leadership with backgrounds from top-tier medical universities (Hanyang, Inje) and major contouring centers, ensuring advanced technical proficiency.
2. Safety-First Infrastructure
Features an in-house Anesthesiologist, Dantrolene availability, and CCTV systems to proactively address primary patient safety concerns.
3. Customized Aesthetics
A strong adherence to the "Yuil-Mooi" philosophy, prioritizing natural, harmonious results over standardized "Gangnam" looks.
For a patient considering facial contouring or complex revision surgery, MOOi Plastic Surgery presents as a highly viable option, balancing surgical technicality with a patient-centric safety environment. The clinic's reputation suggests it is particularly suitable for individuals seeking natural refinement rather than radical, artificial transformation.